Delivering The Digital Experience
Gauchos, 25 Swallow St, London W1B 4QR
Transforming the commercial buying experience
Building commercial online sales can be a challenging task with complex product catalogues, sophisticated pricing models, disjointed data feeds and multiple persona’s making online selling for manufacturers and distributors far more complicated than in the consumer world.
First impressions are everything, and frustrating customers at the start of their shopping journey can result in a quick exit. And when one website has to provide multiple stakeholders from commercial buyers to designers, specifiers, installers and service providers with the information they require at different stages of the research, delivery and ownership, the challenges become obvious.
How can this be solved? Delivering an engaging digital experience that provides relevant, contextually aware information to the right audience at the right time, earning trust, driving sales and leading to repeat orders and a long term business relationship.
This May, join us for an intimate dinner with your peers as we discuss how to drive digital growth through optimised search and relevant content, improving the commercial buying experience for R&D through to field support.
Over dinner we’ll be discussing:
- Starting with discovery - the importance of providing relevant search results and how it shapes the customer experience.
- Optimising the experience - what can advancements in eCommerce technology, such as AI, bring to the party to enhance the customer experience?
- Context - what can you do to better understand customer objectives moving forward?