Digital Style

08:15 - 11:30
Europe
18.2.2020
Breakfast

Hotel AMANO, Auguststraße 43, 10119 Berlin

Berlin

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Digital Style

Berlin

Breakfast

February 18, 2020

Summary

Shaping Seamless Experience

The way you style your digital experience is paramount. Whilst the theme evolves the challenge remains - how do you stand out? How is your presence unique in the digital world?

Whilst the technology opportunities in eCommerce grow exponentially, a single objective to innovate is top of mind for all brands - but how best to do so? Focus has fallen again on creativity - and the overall quality of your digital presence, from creative content, UX, CX and consistency. Customers are no longer wowed by a personalised subject line or an augmented reality in-store installation. In order to truly win their hearts, the spotlight is on brands to offer a purchasing experience that is both worthwhile and memorable.

Digital Style were pleased to welcome the professionals tasked with balancing meaningful experience, proving ROI and encouraging retention. Our speakers and guests discussed their perspectives on where digital retail is heading and shared their stories of mastering successful execution.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Executing creatively across the customer’s purchase journey
  • Stretching further than generic personalisation - injecting personality within personal
  • Mastering and executing higher customer retention levels
  • Creating personable and creative digital features online
  • Combining a cohesive store and online experience
  • Delivering unforgettable in-store and digital purchasing experience
  • Proving ROI through revised digital strategies
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Frank Aldorf

Frank Aldorf

Executive Vice President Marketing, Brand Strategy & People

Internetstores GmbH

Frank Aldorf has extensive national and international experience in brand development and management. A passionate and award-winning marketing executive, Frank is regarded as a leader in service design and an expert on how to optimally shape future customer experiences. As Chief Brand Officer at Canyon Bicycles, he was responsible for branding, marketing, customer experience and globalization. Previously, he led global marketing and the internal ‘retail university’ at Specialized, a leading U.S. bicycle manufacturer.

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Nefeli Mandilari

Nefeli Mandilari

Director of eCommerce

Vinokilo

Nefeli is an experienced E-commerce director, specialised in digital marketing and community building.

For the past ten years, she held multiple marketing positions and has assisted several brands in growing their reach and in building an active and loyal customer base online and offline. Currently she is leading VinoKilo’s E-commerce and Marketing team, with the mission to bring sustainable fashion to the forefront of the industry and give consumers worldwide the chance to shop consciously at all times.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Frank Aldorf
Nefeli Mandilari
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Frank Aldorf
Nefeli Mandilari
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Frank Aldorf

Frank Aldorf

Executive Vice President Marketing, Brand Strategy & People

Internetstores GmbH

Frank Aldorf has extensive national and international experience in brand development and management. A passionate and award-winning marketing executive, Frank is regarded as a leader in service design and an expert on how to optimally shape future customer experiences. As Chief Brand Officer at Canyon Bicycles, he was responsible for branding, marketing, customer experience and globalization. Previously, he led global marketing and the internal ‘retail university’ at Specialized, a leading U.S. bicycle manufacturer.

LEARN MORE →Close icon
Nefeli Mandilari

Nefeli Mandilari

Director of eCommerce

Vinokilo

Nefeli is an experienced E-commerce director, specialised in digital marketing and community building.

For the past ten years, she held multiple marketing positions and has assisted several brands in growing their reach and in building an active and loyal customer base online and offline. Currently she is leading VinoKilo’s E-commerce and Marketing team, with the mission to bring sustainable fashion to the forefront of the industry and give consumers worldwide the chance to shop consciously at all times.

LEARN MORE →Close icon

Venue

Hotel AMANO, Auguststraße 43, 10119 Berlin

Find directions →
Digital Style

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