#DigitalStyle - London

Thursday 9th February 2017, 8.30am - 12.30pm
IET London, Savoy Place, London

Setting the Trend for eCommerce Evolution

The team at Commerce Futures are constantly looking at what’s coming up next in Digital Commerce. We monitor the influx of innovative new ways in which consumer shopping habits change and adapt. The ‘digital age’ is continually driving the pace and volume of online transactions, with new technologies constantly being developed, produced and then swiftly superseded. This is due to the on-going evolution of customer behaviours and expectations that must be fulfilled - but if change is so regular, how do you know which technologies to invest in?

Rather than simply using the Internet shopping platforms, we’ve seen the rapid rise of new channels such as apps, social and IM bots, to sell your products and reach your target customer. We’re even bringing the digital experience back in store so that our technology-focused spenders don’t lose touch with our brand identities and the face-to-face experience.

Confirmed speakers are:-

  • James Finch, Senior Digital Designer & Front-end Developer - Liberty London
  • Ben Goodson, Former Head of User Experience (UX) - Liberty London
  • Adi-Buer Puplampu, Interim CTO - Vivienne Westwood
  • Suzannah Taggart, Digital Marketing Manager - Soak & Sleep
  • Jack Smith, Former Group Digital Director - New Look
  • Vicki Yang, Digital Director - Faith Connexion
  • Sumeet Ambre, Global eCommerce & Digital Marketing Manager - Tateossian

    ...more to be announced.

Our half-day conference will focus on the future of eCommerce for Luxury, Fashion, Homewares and Beauty brands all facing the dilemma of where to next invest in technology, and how to strengthen their brand positioning. We will hear from Liberty London, New Look and more about how they plan to use big data to improve their customer profiling in order to increase the effectiveness of their targeting, while also using technology to introduce new ways of shopping - both online and in store. Ultimately these global brands aim to increase revenue by improving the customer experience, and they are going to tell us all about it…

Who should attend?

  • Directors of Brand, eCommerce, Digital & Customer Experience (CX)
  • Heads of eCommerce, Mobile, Digital & Brand
  • Chief Technology Officers
  • Chief Marketing Officers
  • Chief Digital Officers
  • Founders, CEO's & Owners


8:15am – Registration, Breakfast & Networking

8:55am – Take seats & Welcome – Jamie Hancox, Commerce Futures

9:00am – Heritage Brand Overhaul for the Future – James Finch & Ben Goodson, Liberty London

Meet the talents behind the Liberty London website redesign – James Finch and Ben Goodson. They will be talking us through the redesign of the iconic Liberty website – how they managed to bring the feel of the store onto the website, and how they ensured the site was future-proofed. Both James and Ben have a wealth of knowledge on eCommerce transformation projects, and have demonstrated how gaining a deep understanding of the heritage brand enabled them to effectively transform the site into a modern & responsive classic.

9:40am – Redesigning content to improve digital brand awareness – Adi-Buer Puplampu, Vivienne Westwood

At Vivienne Westwood, the brief was to create 'Immersive content that the consumer can get lost in, with the option to shop as a subtle side note to the less than subtle message’. Adi, interim Chief Technology Officer, will talk us through the relaunch of the iconic Vivienne Westwood site, the challenges that were overcome and what the next steps are for the brand. The redevelopment of the presentation layer will change the way that Vivienne Westwood consumers interact with the brand and shop, with the key focus being on bridging the gap between diverse content and iconic product whilst maintaining a global awareness.

10:10am – Coffee Break & Networking

10:30am – Mobile Optimisation & Establishing Brand Identity across Channels – Panel Discussion

Our panel of industry experts will be discussing innovative mobile strategies to suit your customer. Whether it’s ensuring you meet the needs of consumers using your mobile site purely to browse and make purchasing decisions before entering your physical store; or the use of mobile wallets to improve checkout conversions, all will be covered here.

  • Sumeet Ambre, Global eCommerce & Digital Marketing Manager - Tateossian
  • Vicki Yang, Digital Director - Faith Connexion
  • Moderated by: Jack Smith, Former Group Digital Director – New Look

11:15am – Building & Maintaining a New Brand in the Digital Era – Suzannah Taggart, Soak & Sleep

Suzannah heads up the marketing team at Soak&Sleep and will be presenting their journey of building a brand in the digital era. Her marketing strategies focus heavily on customer-centric evidence-based tactics that deliver rapid results in growth, customer acquisition and RFM metrics. Suzannah will also talk about how Soak&Sleep keep the customer in mind and how their internal structure assists their technical developments. Soak&Sleep are planning to triple revenue over the next three years despite their retail prices being up to 40% cheaper than competitors on like-for-like products.

11:50am – Final comments before Tea, Coffee & Networking

12:30pm – Event Close


James Finch

Senior Digital Designer & Front-end Developer - Liberty London

James has been working in the world of digital design and web development for over 10 years, having migrated from print. His ideas on how things work and how they should look are informed by the world around him, its history, and its future. In particular this philosophy comes from his love of art, design and music.  At Liberty London he has been able to take a deep understanding of a heritage brand and transform that into a modern & responsive redesigned classic.

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Ben Goodson

Former Head of User Experience (UX) - Liberty London

Ben has been working in digital for over 20 years, stopping off at companies like EasyJet, Maplin and most recently Liberty London. He has worked on very large eCommerce transformation projects, either leading them, participating in them hands-on, or in some cases both. He’s also had a career in the film industry as an artist and model-maker where his technical skills are entirely self-taught. Ben now runs Modular Creative Consulting, working across multiple projects for major brands.

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Jack Smith

Former Group Digital Director - New Look

Jack is a senior digital leader who up until recently worked as Group Digital Director at New Look - responsible for the growth of New Look’s digital channels across all markets and brands.

Prior to New Look, Jack was a Director at Deloitte Digital where he led the Retail Technology and eCommerce Practices, focusing on the management of digital and multi-channel transformation programmes. Key clients included John Lewis, where he led the 2-year transformation of the online operation and implementation of a new eCommerce platform, as well as projects at Waitrose, Clarks and Sainsbury’s.

Sumeet Ambre

Global eCommerce & Digital Marketing Manager - Tateossian

Sumeet is a proven digital marketing professional with years of experience working across all digital consumer touch points including, SEO, social media, display, affiliates, eCommerce, web analytics and CRM. He has created data driven digital marketing and eCommerce strategies within the premium beauty, fashion and jewellery industries.

As a thought leader in the retail technology landscape and digital architecture, Sumeet ensures brands maximise their digital opportunities through eCommerce, CRM, customer service and digital in store experiences to grow sales and build customer loyalty.

Vicki Yang

Digital Director - Faith Connexion

Vicki has nearly 10 years' experience in the digital and high-tech sectors as both an outside consultant and an entrepreneur. More recently, she has focused on digital marketing & reputation building for luxury brands.

Currently, Vicki is the Digital Director at Faith Connexion, where she’s piloted the redesign of the French luxury brand's eCommerce website as well as other strategic digital projects across channels and platforms. Prior to Faith Connexion, Vicki consulted with L’Oréal on digital transformation and leveraged social media and word of mouth to promote her lingerie startup, Apotheosis.

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Suzannah Taggart

Digital Marketing Manager - Soak & Sleep

Suzannah heads up the marketing team at Soak&Sleep - a pureplay eCommerce retailer selling the dream of better relaxation and sleep through own-brand luxury bed and bath products. With a strong background in digital having previously run her own web marketing agency, Suzannah and her team will help to triple Soak&Sleep's revenue over the next three years through innovative customer-led marketing campaigns, optimisation and expansion.

Soak&Sleep aims to trade profitably on every customer from their very first purchase, despite retail prices being up to 40% cheaper than competitors on like-for-like products, so Suzannah's marketing strategies focus heavily on customer-centric evidence-based tactics that deliver rapid results in growth, customer acquisition and RFM metrics.

Adi-Buer Puplampu

Interim CTO - Vivienne Westwood

Adi-Buer is currently Programme Director and Interim Chief Technology Officer for Vivienne Westwood where he is creating a fully immersive brand experience. Adi has a successful background in luxury retail, eCommerce, B2B, B2C and FMCG having a broad range of experience working with world-class brands including Jimmy Choo, O2 and Bacardi Martini.


Your Hosts


Corra is a New York, Los Angeles and London based digital commerce agency creating unified commerce experiences for fashion, lifestyle and beauty brands & retailers. Corra has helped and consulted with many leading brands &  retailers including Nicole Miller, StriVectin, Huawei, Avenue, Alcatel, Eileen Fisher, Milly, Scoop NYC, Baublebar and more.

Corra’s eCommerce strategy, design and technology professionals are trusted by retailers of all sizes to implement and support the Magento Enterprise and Hybris platforms.

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Established for over 15 years, dotmailer is a global business headquartered in the UK and boasts more than 70,000 users in over 150 countries. Key ecommerce clients include Elemis, Paul Smith, Paperchase and Oliver Sweeney.

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Shopify Plus

Shopify Plus is making enterprise eCommerce simple by providing high growth and high volume merchants multichannel commerce software without the headaches. We empower merchants to sell online and offline, across social channels like Facebook and Pinterest and through marketplaces like Amazon and eBay. 

Engineered for scalability and reliability, Shopify Plus is driving massive disruption in the traditional enterprise landscape by giving customers the power and capabilities they need to grow and succeed without the headaches, costs, and lengthy timelines of the traditional enterprise options. 

Shopify Plus works with the largest, most innovative companies in the world like Proctor & Gamble, General Electric, Budweiser, Red Bull and many more.

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Q: Is there a fee for attending the Commerce Futures event?

A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors of marketplaces, international, digital, brand, strategy and online.

Q: What is the address of the venue?

A: IET London, Savoy Place, London, WC2R 0BL

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.