Digital Style

08:30-12:30
UK
9.2.2017
Conference

IET London, Savoy Place, London, WC2R 0BL

London

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Digital Style

London

Conference

February 9, 2017

Summary

Setting the trend for ecommerce evolution

The team at Commerce Futures are constantly looking at what’s coming up next in Digital Commerce. We monitor the influx of innovative new ways in which consumer shopping habits change and adapt. The ‘digital age’ is continually driving the pace and volume of online transactions, with new technologies constantly being developed, produced and then swiftly superseded. This is due to the on-going evolution of customer behaviours and expectations that must be fulfilled - but if change is so regular, how do you know which technologies to invest in?

Rather than simply using the Internet shopping platforms, we’ve seen the rapid rise of new channels such as apps, social and IM bots, to sell your products and reach your target customer. We’re even bringing the digital experience back in store so that our technology-focused spenders don’t lose touch with our brand identities and the face-to-face experience.

PastriesDelegates networkingAudience at a Commerce Futures conference.

Our half-day conference will focus on the future of eCommerce for Luxury, Fashion, Home Wares and Beauty brands all facing the dilemma of where to next invest in technology, and how to strengthen their brand positioning.

We will hear from Liberty London, New Look, Vivienne Westwood and more about how they plan to use big data to improve their customer profiling in order to increase the effectiveness of their targeting, while also using technology to introduce new ways of shopping - both online and in store.

Ultimately these global brands aim to increase revenue by improving the customer experience, and they are going to tell us all about it…

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James Finch

James Finch

Senior Digital Designer & Front-end Developer

Liberty London

James has been working in the world of digital design and web development for over 10 years, having migrated from print. His ideas on how things work and how they should look are informed by the world around him, its history, and its future. In particular this philosophy comes from his love of art, design and music.  At Liberty London he has been able to take a deep understanding of a heritage brand and transform that into a modern & responsive redesigned classic.

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Ben Goodson

Ben Goodson

Former Head of User Experience (UX)

Liberty London

Ben has been working in digital for over 20 years, stopping off at companies like EasyJet, Maplin and most recently Liberty London. He has worked on very large eCommerce transformation projects, either leading them, participating in them hands-on, or in some cases both. He’s also had a career in the film industry as an artist and model-maker where his technical skills are entirely self-taught. Ben now runs Modular Creative Consulting, working across multiple projects for major brands.

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Jack Smith

Jack Smith

Former Group Digital Director

New Look

Jack is a senior digital leader who up until recently worked as Group Digital Director at New Look - responsible for the growth of New Look’s digital channels across all markets and brands.

Prior to New Look, Jack was a Director at Deloitte Digital where he led the Retail Technology and eCommerce Practices, focusing on the management of digital and multi-channel transformation programmes. Key clients included John Lewis, where he led the 2-year transformation of the online operation and implementation of a new eCommerce platform, as well as projects at Waitrose, Clarks and Sainsbury’s.

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Sumeet Ambre

Sumeet Ambre

Global eCommerce & Digital Marketing Manager

Tateossian

Sumeet is a proven digital marketing professional with years of experience working across all digital consumer touch points including, SEO, social media, display, affiliates, eCommerce, web analytics and CRM. He has created data driven digital marketing and eCommerce strategies within the premium beauty, fashion and jewellery industries.

As a thought leader in the retail technology landscape and digital architecture, Sumeet ensures brands maximise their digital opportunities through eCommerce, CRM, customer service and digital in store experiences to grow sales and build customer loyalty.

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Vicky Yang

Vicky Yang

Digital Director

Faith Connexion

Vicki has nearly 10 years' experience in the digital and high-tech sectors as both an outside consultant and an entrepreneur. More recently, she has focused on digital marketing & reputation building for luxury brands.Currently, Vicki is the Digital Director at Faith Connexion, where she’s piloted the redesign of the French luxury brand's eCommerce website as well as other strategic digital projects across channels and platforms. Prior to Faith Connexion, Vicki consulted with L’Oréal on digital transformation and leveraged social media and word of mouth to promote her lingerie startup, Apotheosis.

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Suzannah Taggart

Suzannah Taggart

Digital Marketing Manager

Soak & Sleep

Suzannah heads up the marketing team at Soak&Sleep. With a strong background in digital having previously run her own web marketing agency, Suzannah and her team will help to triple Soak&Sleep's revenue over the next three years through innovative customer-led marketing campaigns, optimisation and expansion.

Soak&Sleep aims to trade profitably on every customer from their very first purchase, despite retail prices being up to 40% cheaper than competitors on like-for-like products, so Suzannah's marketing strategies focus heavily on customer-centric evidence-based tactics that deliver rapid results in growth, customer acquisition and RFM metrics.

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Adi-Buer Puplampu

Adi-Buer Puplampu

Interim CTO

Vivienne Westwood

Adi-Buer is currently Programme Director and Interim Chief Technology Officer for Vivienne Westwood where he is creating a fully immersive brand experience. Adi has a successful background in luxury retail, eCommerce, B2B, B2C and FMCG having a broad range of experience working with world-class brands including Jimmy Choo, O2 and Bacardi Martini.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
James Finch
Ben Goodson
Jack Smith
Sumeet Ambre
Vicky Yang
Suzannah Taggart
Adi-Buer Puplampu
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
James Finch
Ben Goodson
Jack Smith
Sumeet Ambre
Vicky Yang
Suzannah Taggart
Adi-Buer Puplampu
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
James Finch

James Finch

Senior Digital Designer & Front-end Developer

Liberty London

James has been working in the world of digital design and web development for over 10 years, having migrated from print. His ideas on how things work and how they should look are informed by the world around him, its history, and its future. In particular this philosophy comes from his love of art, design and music.  At Liberty London he has been able to take a deep understanding of a heritage brand and transform that into a modern & responsive redesigned classic.

LEARN MORE →Close icon
Ben Goodson

Ben Goodson

Former Head of User Experience (UX)

Liberty London

Ben has been working in digital for over 20 years, stopping off at companies like EasyJet, Maplin and most recently Liberty London. He has worked on very large eCommerce transformation projects, either leading them, participating in them hands-on, or in some cases both. He’s also had a career in the film industry as an artist and model-maker where his technical skills are entirely self-taught. Ben now runs Modular Creative Consulting, working across multiple projects for major brands.

LEARN MORE →Close icon
Jack Smith

Jack Smith

Former Group Digital Director

New Look

Jack is a senior digital leader who up until recently worked as Group Digital Director at New Look - responsible for the growth of New Look’s digital channels across all markets and brands.

Prior to New Look, Jack was a Director at Deloitte Digital where he led the Retail Technology and eCommerce Practices, focusing on the management of digital and multi-channel transformation programmes. Key clients included John Lewis, where he led the 2-year transformation of the online operation and implementation of a new eCommerce platform, as well as projects at Waitrose, Clarks and Sainsbury’s.

LEARN MORE →Close icon
Sumeet Ambre

Sumeet Ambre

Global eCommerce & Digital Marketing Manager

Tateossian

Sumeet is a proven digital marketing professional with years of experience working across all digital consumer touch points including, SEO, social media, display, affiliates, eCommerce, web analytics and CRM. He has created data driven digital marketing and eCommerce strategies within the premium beauty, fashion and jewellery industries.

As a thought leader in the retail technology landscape and digital architecture, Sumeet ensures brands maximise their digital opportunities through eCommerce, CRM, customer service and digital in store experiences to grow sales and build customer loyalty.

LEARN MORE →Close icon
Vicky Yang

Vicky Yang

Digital Director

Faith Connexion

Vicki has nearly 10 years' experience in the digital and high-tech sectors as both an outside consultant and an entrepreneur. More recently, she has focused on digital marketing & reputation building for luxury brands.Currently, Vicki is the Digital Director at Faith Connexion, where she’s piloted the redesign of the French luxury brand's eCommerce website as well as other strategic digital projects across channels and platforms. Prior to Faith Connexion, Vicki consulted with L’Oréal on digital transformation and leveraged social media and word of mouth to promote her lingerie startup, Apotheosis.

LEARN MORE →Close icon
Suzannah Taggart

Suzannah Taggart

Digital Marketing Manager

Soak & Sleep

Suzannah heads up the marketing team at Soak&Sleep. With a strong background in digital having previously run her own web marketing agency, Suzannah and her team will help to triple Soak&Sleep's revenue over the next three years through innovative customer-led marketing campaigns, optimisation and expansion.

Soak&Sleep aims to trade profitably on every customer from their very first purchase, despite retail prices being up to 40% cheaper than competitors on like-for-like products, so Suzannah's marketing strategies focus heavily on customer-centric evidence-based tactics that deliver rapid results in growth, customer acquisition and RFM metrics.

LEARN MORE →Close icon
Adi-Buer Puplampu

Adi-Buer Puplampu

Interim CTO

Vivienne Westwood

Adi-Buer is currently Programme Director and Interim Chief Technology Officer for Vivienne Westwood where he is creating a fully immersive brand experience. Adi has a successful background in luxury retail, eCommerce, B2B, B2C and FMCG having a broad range of experience working with world-class brands including Jimmy Choo, O2 and Bacardi Martini.

LEARN MORE →Close icon

Venue

IET London, Savoy Place, London, WC2R 0BL

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