#DigitalStyle - London
Setting the Trend for eCommerce Evolution
The team at Commerce Futures are constantly looking at what’s coming up next in Digital Commerce. We monitor the influx of innovative new ways in which consumer shopping habits change and adapt. The ‘digital age’ is continually driving the pace and volume of online transactions, with new technologies constantly being developed, produced and then swiftly superseded. This is due to the on-going evolution of customer behaviours and expectations that must be fulfilled - but if change is so regular, how do you know which technologies to invest in?
Rather than simply using the Internet shopping platforms, we’ve seen the rapid rise of new channels such as apps, social and IM bots, to sell your products and reach your target customer. We’re even bringing the digital experience back in store so that our technology-focused spenders don’t lose touch with our brand identities and the face-to-face experience.
Our half-day conference will focus on the future of eCommerce for Luxury, Fashion, Home Wares and Beauty brands all facing the dilemma of where to next invest in technology, and how to strengthen their brand positioning.
We will hear from Liberty London, New Look, Vivienne Westwood and more about how they plan to use big data to improve their customer profiling in order to increase the effectiveness of their targeting, while also using technology to introduce new ways of shopping - both online and in store.
Ultimately these global brands aim to increase revenue by improving the customer experience, and they are going to tell us all about it…
Those in attendance were:
- Brand, Digital, Mobile, eCommerce & Marketing Directors
- Heads of eCommerce, Digital, Technology, Brand & Customer Experience (CX)
- Senior Leaders of Digital, Multichannel, eCommerce, Brand & Marketing
- C-Level Executives
- Founders, CEO's & Owners
Senior Digital Designer & Front-end Developer - Liberty London
James has been working in the world of digital design and web development for over 10 years, having migrated from print. His ideas on how things work and how they should look are informed by the world around him, its history, and its future. In particular this philosophy comes from his love of art, design and music. At Liberty London he has been able to take a deep understanding of a heritage brand and transform that into a modern & responsive redesigned classic.
Former Head of User Experience (UX) - Liberty London
Ben has been working in digital for over 20 years, stopping off at companies like EasyJet, Maplin and most recently Liberty London. He has worked on very large eCommerce transformation projects, either leading them, participating in them hands-on, or in some cases both. He’s also had a career in the film industry as an artist and model-maker where his technical skills are entirely self-taught. Ben now runs Modular Creative Consulting, working across multiple projects for major brands.
Former Group Digital Director - New Look
Jack is a senior digital leader who up until recently worked as Group Digital Director at New Look - responsible for the growth of New Look’s digital channels across all markets and brands.
Prior to New Look, Jack was a Director at Deloitte Digital where he led the Retail Technology and eCommerce Practices, focusing on the management of digital and multi-channel transformation programmes. Key clients included John Lewis, where he led the 2-year transformation of the online operation and implementation of a new eCommerce platform, as well as projects at Waitrose, Clarks and Sainsbury’s.
Global eCommerce & Digital Marketing Manager - Tateossian
Sumeet is a proven digital marketing professional with years of experience working across all digital consumer touch points including, SEO, social media, display, affiliates, eCommerce, web analytics and CRM. He has created data driven digital marketing and eCommerce strategies within the premium beauty, fashion and jewellery industries.
As a thought leader in the retail technology landscape and digital architecture, Sumeet ensures brands maximise their digital opportunities through eCommerce, CRM, customer service and digital in store experiences to grow sales and build customer loyalty.
Digital Director - Faith Connexion
Vicki has nearly 10 years' experience in the digital and high-tech sectors as both an outside consultant and an entrepreneur. More recently, she has focused on digital marketing & reputation building for luxury brands.
Currently, Vicki is the Digital Director at Faith Connexion, where she’s piloted the redesign of the French luxury brand's eCommerce website as well as other strategic digital projects across channels and platforms. Prior to Faith Connexion, Vicki consulted with L’Oréal on digital transformation and leveraged social media and word of mouth to promote her lingerie startup, Apotheosis.
Digital Marketing Manager - Soak & Sleep
Suzannah heads up the marketing team at Soak&Sleep - a pureplay eCommerce retailer selling the dream of better relaxation and sleep through own-brand luxury bed and bath products. With a strong background in digital having previously run her own web marketing agency, Suzannah and her team will help to triple Soak&Sleep's revenue over the next three years through innovative customer-led marketing campaigns, optimisation and expansion.
Soak&Sleep aims to trade profitably on every customer from their very first purchase, despite retail prices being up to 40% cheaper than competitors on like-for-like products, so Suzannah's marketing strategies focus heavily on customer-centric evidence-based tactics that deliver rapid results in growth, customer acquisition and RFM metrics.
Interim CTO - Vivienne Westwood
Adi-Buer is currently Programme Director and Interim Chief Technology Officer for Vivienne Westwood where he is creating a fully immersive brand experience. Adi has a successful background in luxury retail, eCommerce, B2B, B2C and FMCG having a broad range of experience working with world-class brands including Jimmy Choo, O2 and Bacardi Martini.
Corra is a New York, Los Angeles and London based digital commerce agency creating unified commerce experiences for fashion, lifestyle and beauty brands & retailers. Corra has helped and consulted with many leading brands & retailers including Nicole Miller, StriVectin, Huawei, Avenue, Alcatel, Eileen Fisher, Milly, Scoop NYC, Baublebar and more.
Corra’s eCommerce strategy, design and technology professionals are trusted by retailers of all sizes to implement and support the Magento Enterprise and Hybris platforms.
dotmailer is a marketing automation platform, supported by world-class strategic and support services. It enables you to use transactional, behavioral and social insights to design, test and send powerful automated email and multi-channel programs – and then be smarter and faster the next time round. With dotmailer you improve your engagement rates, increase your ROI and really connect with your customers.
Established for over 15 years, dotmailer is a global business headquartered in the UK and boasts more than 70,000 users in over 150 countries. Key ecommerce clients include Elemis, Paul Smith, Paperchase and Oliver Sweeney.
Shopify Plus is making enterprise eCommerce simple by providing high growth and high volume merchants multichannel commerce software without the headaches. We empower merchants to sell online and offline, across social channels like Facebook and Pinterest and through marketplaces like Amazon and eBay.
Engineered for scalability and reliability, Shopify Plus is driving massive disruption in the traditional enterprise landscape by giving customers the power and capabilities they need to grow and succeed without the headaches, costs, and lengthy timelines of the traditional enterprise options.
Shopify Plus works with the largest, most innovative companies in the world like Proctor & Gamble, General Electric, Budweiser, Red Bull and many more.
Amplience powers retail engagement at scale. The Amplience platform signals the end of today's content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale. With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity - all without scaling up the team. More than 200 of the world's leading brands, including Shop Direct, Sweaty Betty, Mulberry, Halfords, and DFS, benefit from Amplience's specialized digital shopping expertise.