Digital Style London
Disrupt or Evolve?
This year's Digital Style event will explore how brands who sell "Style" are constantly developing their digital offering to build more long-lasting relationships with their target customer.
So many challenges, so many opportunities. As a lifestyle / luxury / fashion business you are truly under the gun from disruptive entrants as well as established brands re-inventing themselves.
As you move from selling just products towards selling an "experience", and focusing on creating a "relationship"... your digital channels really are the core of the business. At Digital Style this year we will ask the question "Should you disrupt? Or should you just gradually evolve?"
Our speakers will come from brands small and large, from the UK, U.S and Europe. They will share their own stories and vision about how to address this year’s latest challenges and how radical their choices have been.
Topics we will cover...
We will cover some of the most pressing issues facing retailers today:
- Selling a product vs selling a customer experience
- Developing a digital ‘style’
- Building customer relationships through a digital offering
- Benefits of being disruptive vs gradually evolving
- Looking at ‘Conversational Commerce’
Who should attend?
- Directors of Brand, eCommerce, Digital & Customer Experience (CX)
- Heads of eCommerce, Mobile, Digital & Brand
- Chief Technology Officers
- Chief Marketing Officers
- Chief Digital Officers
- Founders, CEO's & Owners
Tony is the driving force and creative drive behind Hammitt, an American handbag brand from Los Angeles. After growing up in Ohio, earnestly manning his father’s grocery store, Tony earned his MBA from Bowling Green University. After early success with start-ups in construction and finance, he felt called to the artistic world of fashion, where he dreamed of building a successful American brand inspired by the European model that prioritizes craftsmanship and lifelong quality.
Today, Tony’s larger than life personality and bold personal style continue to influence every aspect of Hammitt, from special events and industry networking to their limited edition handbag designs. Tony is respected for his business success and remembered for his endless optimism, inspiring positivity and ever-present smile.
CEO, Grand Frank
In 2014 Erik Bergstrom was working in a corporate automotive environment in New Zealand. Wearing formal clothes to work every day, he struggled to find clothing and accessories which reflected his personality, indeed any personality. Whilst realising most menswear looked the same he wondered why there was such a lack of variety.
Turns out a bunch of other guys at his office felt the same, and that’s when Grand Frank was born. Since the start of the Grand Frank journey the goal has been to create men’s clothing and accessories with rich stories and great personalities.
With customers in 163 countries and counting, the Company are a now a team of designers, buyers, and creatives who share a vision and a rebellious streak.
CEO & Founder, Astrid & Miyu
Connie Nam founded Astrid & Miyu in 2012 out of her frustration of not being able to find unique and sophisticated design jewellery at accessible price points. Prior to founding Astrid & Miyu, Connie worked in luxury branding, as a consultant for LVMH brands. She holds an MBA from London Business School (#1 MBA globally by FT rankings).
Connie grew up between Seoul and Washington DC, by her father a diplomat and financier and a horticultural artist mother, she was influenced by both the business and creative sides of running a jewellery brand. She is inspired by architecture, geometry as well as everyday surroundings and tries to inject these elements into Astrid & Miyu designs. She works with London based creative talents, and is working on a special project with a few students from Central St Martin’s.
CEO & Co-Founder, Knomo
Howard has been an entrepreneur for the last 13 years. He co-founded Knomo in 2004. Knomo is a global brand of premium accessories for men and women with a mission to create beautiful and intelligent accessories that organise your everyday life. Knomo is a multichannel business sold into over 40 countries in more than 1,500 retailers including Harrods and Nordstrom. Over the last 2 years, the brand has been investing in developing its eCommerce capability with a plan to increase its direct-to-consumer business to more than 50% of its total business.
Howard comes from South Africa and lives in London. Prior to Knomo, he was a lawyer in South Africa and an Investment Banker in London, New York and Switzerland. He holds an MBA from Insead.
Registration & Networking Breakfast
Tony Drockton, CEO of Hammitt
- History of building Hammitt – why to build a luxury brand now
- Building a traditional European model
- Why Hammitt are a full priced brand
- How to be disruptive & remain premium
Speaker to be confirmed
Coffee Break & Networking
Erik Bergström, Founder at Grand Frank
- The successes & failures of the journey
- How to target the right audience for the rest to follow
- How to build an emotional brand – value is worth more than money
- The importance of social media or maybe it’s not…
- The success of Kick starter = testing the brand in other channels
Panel Q&A session
Moderated by Jamie Hancox, Founder of Commerce Futures
Final comments before Tea, Coffee & Networking
Inviqa has a history of helping fashion brands make a statement online.
Technology partner and consultant, Inviqa combines smart digital strategy with technical expertise, and award-winning creative. We build powerful digital solutions for the likes of Acne, Missguided, Joseph and GAP.
From fully-integrated online stores, to flexible multi-channel systems, Inviqa specialises in platform evaluation and implementation. We’re also experts in online brand development, UX & CX design, and creative strategy and ideation.
With offices across the UK and Europe, Inviqa employs more than 200 professionals.
Ingenico ePayments is the online and mobile commerce division of Ingenico Group. They connect merchants and consumers, enabling businesses everywhere to go further beyond today’s boundaries and creating the future of global commerce. As industry leaders since 1994, Ingenico’s innovative spirit drives them forward across all channels. They are the trusted partner of over 65,000 small and large merchants who rely on them to make payments easy and secure for the end customers. With advanced data analytics, fraud management solutions and cross-border commerce expertise, Ingenico help merchants optimise their business and grow into new markets around the world.
Find out more
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. Salesforce Commerce Cloud powers commerce operations across all points of sale, including web, social, mobile, in-store and more. The leading enterprise cloud commerce solution, it allows the world's top retail brands to continuously innovate in the complex, consumer-driven world.
As part of the world’s #1 CRM platform, Commerce Cloud is uniquely positioned to empower companies to deliver a consistent brand experience throughout the customer lifecycle. By leveraging Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions, brands and retailers can ensure every engagement, no matter the channel or device, is completely unified.
Find out more
Q: Is there a fee for attending the Commerce Futures event?
A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.
Q: Can I bring a colleague?
A: Additional places will be subject to availability. Please ask your colleague to register via the website.
Q: Who else will be there?
A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.
Q: What is the address of the venue?
A: IET London, Savoy Place, London, WC2R 0BL
Q: Is there a dress code for this event?
A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.
Q: Who is Commerce Futures?
A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.
Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.