Digital Style London

IET London, Savoy Place, London, WC2R 0BL (Directions)

£55 (incl. VAT)

Digital Style London

Innovate to Disrupt

The future of digital…

As ever the discussion was still fruitful when it comes to a brands ‘Digital Style’. Over the year we have seen the curve of digital offerings change focus, redefining the shopping experience both in-store and online. The bottom line - innovation!

At this year’s Digital Style event we were still asking the question ‘Should you disrupt or evolve?’ We heard from retailers and brands racing to make waves, designing innovative and exciting tech to stand out in the already crowded digital market.

Our speakers came from brands small and large, from the UK and Europe. They shared their own stories and vision about how they are meeting the demanding industry with this year’s latest challenges and their chosen strategies to stand out.

This year’s line up included;

Andre Rickerby, CMO - Moonpig
Emma Duff, Head of eCommerce - Astley Clarke
Guy Westbrook, Creative Director - True Vintage
Steve Kato-Spyro, UX Manager - John Lewis
Nick Stragnell, Head of Online Trade - Boden
Jonathan Tilley, Mobile Lead - N Brown Group
Depinder Sidhu, CRM Manager - ELEMIS
Luca Calcamucchio, Global Store Design & VM Director - Charlotte Tilbury Beauty
Chris Sheard, Head of Online Acquisition - CurrentBody
Charlotte Della Rovere, Head of Etail - Benefit Cosmetic - LVMH
Isabella Rogers, Group Head of Communications & Media - Shiseido Group

Throughout the full-day conference we covered:

  • Enhancing the digital experience through personalisation (both human and technological)

  • Building technology enablers/machine learning into your digital strategy (including AI, VR, AR etc)

  • The merge of innovation with traditional retail

  • Creating your own ‘digital style’

  • Making the most of your digital channels

Those in attendance included:

  • Directors of Brand, eCommerce, Digital & Customer Experience (CX)

  • Heads of eCommerce, Mobile, Digital & Brand

  • Chief Technology Officers

  • Chief Marketing Officers

  • Chief Digital Officers

  • Founders, CEO's & Owners


Andre Rickerby

Andre Rickerby

Chief Marketing Officer, Moonpig

Andre is the Chief Marketing Officer at Moonpig, leading on all aspects of marketing with a particular emphasis on further building-out digital marketing and CRM capabilities for the brand.

Previously Andre worked at Etsy as VP, Global Marketing, responsible for digital marketing, CRM, SEO, brand marketing, social, merchandising, partnerships and events across Etsy’s six core markets, building the 60+ person team from scratch over his time there.

Prior to that role, he spent three years at ASOS leading digital marketing across 20+ countries during a period of intense growth.

Moonpig Website
Andre’s LinkedIn

Emma Duff

Emma Duff

Head of eCommerce, Astley Clarke

Emma has over ten years' experience in marketing and eCommerce roles within the fashion industry, covering all marketing channels, branding, communications and events.

Currently leading the digital team at luxury British jewellery brand Astley Clarke, Emma oversees the implementation of effective international, multi-channel marketing strategies, with a continual emphasis on further optimising the online user experience and CRM potential for the brand.

Astley Clarke Website
Emma’s LinkedIn

Guy Westbrook

Guy Westbrook

Creative Director, True Vintage

Guy has always held a keen interest in fashion, working for various independent menswear retailers since the age of 16. After obtaining his marketing degree from the University of Portsmouth in 2013, Guy focused on building online clothing retailer, True Vintage, in partnership with his brother. Starting in Rory’s student bedroom with just a clothing hook and a mobile phone, True Vintage has aggressively outgrown competition to become Europe's leading online vintage clothing retailer.

With an abundance of enthusiasm and energy, Guy is constantly looking for new ways to engage technology to grow the business. By monetising Instagram, and launching PR initiatives through partnerships with the likes of Urban Outfitters and Tommy Hilfiger, True Vintage has grown to acquire customers globally and has built an Instagram page with over 165,000 followers.

Having overseen all areas of the business, Guy is now focused on strengthening the brand equity of True Vintage.

True Vintage Website
Guy’s LinkedIn

Steve Kato-Spyrou

Steve Kato-Spyrou

UX Manager, John Lewis

Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also become the service designer for a new gifting team in JL and before that was on the online content team. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.

John Lewis Website
Steve’s LinkedIn

Nick Stragnell

Nick Stragnell

Head of Online Trade, Boden

Nick has honed his skills in Digital Marketing, Advertising and Ecommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and Ecommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now Head of Online Trade and Experience at Boden, leading an integrated team of Ecommerce Traders, Digital Designers, Analysts and Developers. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

Boden Website
Nick’s LinkedIn

Luca Calcamucchio

Luca Calcamucchio

Global Store Design and VM Director, Charlotte Tilbury

Architect and designer, Luca is a retail enthusiast with a strong passion for the E-volution of the shopping experience. From jewellery brands to the beauty world, he tries to keep up on trends, merging bricks & clicks and transforming the Point of Sale in point of experience. Focused on the customer journey, his objective is how to create unforgettable memories both online and offline.

Currently he is working in London at Charlotte Tilbury, leading the Global Store Design and VM team and previously at Perfumer1870 (Penhaligon´s and L’ Artisan Parfumeur) as Point of Sale Excellence Director in charge of the global relaunch of the brands.

Before London, he lived in Barcelona for 12 years working as Global In Store Marketing Manager for the Puig Group, whose brands included Prada Parfums, Valentino, Comme des Garçons, Paco Rabanne, Nina Ricci, Carolina Herrera and Jean Paul Gaultier.

Charlotte Tilbury Website
Luca’s LinkedIn

Chris Sheard

Chris Sheard

Head of Online Acquisition, CurrentBody

Chris works for the largest global retailer of home-use beauty devices - CurrentBody - leading a team of acquisition specialists, country managers and analysts across seven international sites.

Prior to working in beauty, Chris specialised in paid acquisition channels at media agency Carat Media, The Home Retail Group with Habitat and Time Inc and Graham & Brown.

CurrentBody is one year into its venture capital backed journey. After an exceptional year Chris’s team is tasked with pushing its global reach- in terms of localised sites and digital marketing growth.

CurrentBody Website
Chris’s LinkedIn

Charlotte Della Rovere

Charlotte Della Rovere

Head of Etail - Benefit Cosmetic, LVMH Moët Hennessy Louis Vuitton

Charlotte is an eCommerce specialist currently working as Head of Etail for Benefit cosmetics. In this role she is responsible for the online business of the retailers across the UK including for example Boots, Selfridges & Debenhams.

Throughout her career she has concentrated on roles in digital marketing either in the beauty or fashion industry, developing & launching websites as well as expanding into markets such as China, USA, Europe and Russia.

Benefit Website
Charlotte’s LinkedIn

Isabella Rogers

Isabella Rogers

Group Head of Communications & Media, Shiseido Group

Isabella is a Director level Digital Marketing Strategist with vast experience working amongst the largest innovator Beauty and Fashion brands, including Burberry, NARS and Dolce & Gabbana - successfully managing transformational change in global businesses and redefining Digital strategy in the luxury market.

Having developed brands from an agency and in house perspective, Isabella has a unique profile of experience and an extensive knowledge base covering owned, earned and paid media investment. After successfully launching an influencer ROI model within The Shiseido Group, Isabella was a key speaker at the Annual Beauty Trends Conference, reviewing the new content creation landscape.

Shiseido Website
Isabella’s LinkedIn

Depinder Sidhu

Depinder Sidhu


Depinder leads the CRM function at luxury skincare brand ELEMIS, building customer lifecycle communication strategies. Prior to this, Depinder managed the Samsung UK CRM strategy and held roles at B2B media business, EMAP and online jewellery retailer, TJC.

With ELEMIS on the road of digital expansion and accelerating global growth, Depinder is focused on the customer journey from all touchpoints, keeping innovation and creativity at the core of the strategy.

ELEMIS Website
Depinder’s LinkedIn

Jonathan Tilley

Jonathan Tilley

Mobile App Lead, N Brown Group

Jonathan is the mobile app lead at N Brown, an online fashion and department store retailer based in Manchester. The brands within the group include JD Williams, Simply Be, Jacamo and Fashion World. Jonathan's main responsibility is shaping a suite of their brand iOS and Android apps. With 10 years experience in mobile commerce, as a Mobile app first evangelist and mind set through innovation, he focus's on customer experience at the forefront.

N Brown Group website
Jonathan’s LinkedIn



Registration & Networking Breakfast


Commerce Futures


Andre Rickerby, Chief Marketing Officer - Moonpig
’Putting the emotion back into eCommerce’


Emma Duff, Head of eCommerce - Astley Clarke
’Innovation with Integrity’


Coffee Break & Networking


Beauty Panel Q&A session
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;

  • Luca Calcamucchio, Global Store Design & VM Director - Charlotte Tilbury

  • Chris Sheard, Head of Online Acquistion - CurrentBody

  • Charlotte Della Rovere, Head of Etail - Benefit Cosmetic

  • Isabella Rogers, Global Head of Communications & Media - Shiseido Group


Breakout Session - ELEMIS/Emarsys case study
’Innovation in CRM: EMARSYs Partnership’


Lunch buffet & Networking


Guy Westbrook, Creative Director - True Vintage
’Creating a unique Digital Style’


Steve Kato-Spyrou, UX Manager - John Lewis
'Breaking silos at John Lewis, collaboration at a century old organisation'


Refreshment Break


Nick Stragnell, Head of Online - Boden
’What does personalisation mean for my business?’


Jonathan Tilley, Mobile Lead - N Brown Group
’Mobile app commerce - where fashion fits’


Final comments before Networking


Event Close


inviqa-logo (480).png

Inviqa has a history of helping fashion brands make a statement online.

Technology partner and consultant, Inviqa combines smart digital strategy with technical expertise, and award-winning creative. We build powerful digital solutions for the likes of Acne, Missguided, Joseph and GAP.

From fully-integrated online stores, to flexible multi-channel systems, Inviqa specialises in platform evaluation and implementation. We’re also experts in online brand development, UX & CX design, and creative strategy and ideation.

With offices across the UK and Europe, Inviqa employs more than 200 professionals.

Find out more


Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalised, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions far beyond human capabilities.

Since 2000, Emarsys has helped over 2,200 brands in over 70 countries to connect with 3.2 billion customers around the world. Each day, we deliver more than 350 million personalised interactions across email, mobile, social and web, leading to millions of daily purchase events on our software.

Find out more


Magento, an Adobe company, is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. A leader in the 2018 Gartner Magic Quadrant for Digital Commerce, Magento boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to integrate digital and physical shopping experiences. Magento is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America.

Find out more


Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £99.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omni-channel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: IET London, Savoy Place, London, WC2R 0BL

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

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