Digital Style

08:30 - 15:30
UK
29.1.2019
Conference

IET London, Savoy Place, London, WC2R 0BL

London

ing international women's day
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Digital Style

London

Conference

January 29, 2019

Summary

Innovate to Disrupt

The future of digital…

As ever the discussion was still fruitful when it comes to a brands ‘Digital Style’. Over the year we have seen the curve of digital offerings change focus, redefining the shopping experience both in-store and online. The bottom line - innovation!

At this year’s Digital Style event we were still asking the question ‘Should you disrupt or evolve?’ We heard from retailers and brands racing to make waves, designing innovative and exciting tech to stand out in the already crowded digital market.

Our speakers came from brands small and large, from the UK and Europe. They shared their own stories and vision about how they are meeting the demanding industry with this year’s latest challenges and their chosen strategies to stand out.

This year’s line up included;

Andre Rickerby, CMO - Moonpig
Emma Duff, Head of eCommerce - Astley Clarke
Guy Westbrook, Creative Director - True Vintage
Steve Kato-Spyro, UX Manager - John Lewis
Nick Stragnell, Head of Online Trade - Boden
Jonathan Tilley, Mobile Lead - N Brown Group
Depinder Sidhu, CRM Manager - ELEMIS
Luca Calcamucchio, Global Store Design & VM Director - Charlotte Tilbury Beauty
Chris Sheard, Head of Online Acquisition - CurrentBody
Charlotte Della Rovere, Head of Etail - Benefit Cosmetic - LVMH
Isabella Rogers, Group Head of Communications & Media - Shiseido Group

PastriesDelegates networkingAudience at a Commerce Futures conference.

Throughout the full-day conference we covered:

  • Enhancing the digital experience through personalisation (both human and technological)
  • Building technology enablers/machine learning into your digital strategy (including AI, VR, AR etc)
  • The merge of innovation with traditional retail
  • Creating your own ‘digital style’
  • Making the most of your digital channels
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Andre Rickerby

Andre Rickerby

Chief Marketing Officer

Moonpig

Andre is the Chief Marketing Officer at Moonpig, leading on all aspects of marketing with a particular emphasis on further building-out digital marketing and CRM capabilities for the brand.

Previously Andre worked at Etsy as VP, Global Marketing, responsible for digital marketing, CRM, SEO, brand marketing, social, merchandising, partnerships and events across Etsy’s six core markets, building the 60+ person team from scratch over his time there.

Prior to that role, he spent three years at ASOS leading digital marketing across 20+ countries during a period of intense growth.

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Emma Duff

Emma Duff

Head of eCommerce

Astley Clarke

Emma has over ten years' experience in marketing and eCommerce roles within the fashion industry, covering all marketing channels, branding, communications and events.

Currently leading the digital team at luxury British jewellery brand Astley Clarke, Emma oversees the implementation of effective international, multi-channel marketing strategies, with a continual emphasis on further optimising the online user experience and CRM potential for the brand.

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Guy Westbrook

Guy Westbrook

Creative Director

True Vintage

Guy has always held a keen interest in fashion, working for various independent menswear retailers since the age of 16. After obtaining his marketing degree from the University of Portsmouth in 2013, Guy focused on building online clothing retailer, True Vintage, in partnership with his brother. Starting in Rory’s student bedroom with just a clothing hook and a mobile phone, True Vintage has aggressively outgrown competition to become Europe's leading online vintage clothing retailer.

LEARN MORE →Close icon
Steve Kato-Spyrou

Steve Kato-Spyrou

UX Manager

John Lewis

Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also become the service designer for a new gifting team in JL and before that was on the online content team. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.

LEARN MORE →Close icon
Nick Stragnell

Nick Stragnell

Head of eCommerce

Ellisons

Nick has honed his skills in Digital Marketing, Advertising and Ecommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and Ecommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now leading a Marketing and Ecommerce team at Ellisons, a B2B Wholesaler in the Beauty industry, delivering extraordinary year on year Ecommerce growth. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

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Luca Calcamucchio

Luca Calcamucchio

Global Store Design and VM Director

Charlotte Tilbury

Architect and designer, Luca is a retail enthusiast with a strong passion for the E-volution of the shopping experience. From jewellery brands to the beauty world, he tries to keep up on trends, merging bricks & clicks and transforming the Point of Sale in point of experience. Focused on the customer journey, his objective is how to create unforgettable memories both online and offline.

Currently he is working in London at Charlotte Tilbury, leading the Global Store Design and VM team and previously at Perfumer1870 (Penhaligon´s and L’ Artisan Parfumeur) as Point of Sale Excellence Director in charge of the global relaunch of the brands.

LEARN MORE →Close icon
Chris Sheard

Chris Sheard

Head of eCommerce

CurrentBody

Chris works for the largest global retailer of home-use beauty devices - CurrentBody - leading a team of acquisition specialists, country managers and analysts across seven international sites.

Prior to working in beauty, Chris specialised in paid acquisition channels at media agency Carat Media, The Home Retail Group with Habitat and Time Inc and Graham & Brown.

CurrentBody has just been through its second round of funding’ after an exceptional two years of growth, Chris’s team is tasked with pushing its global reach- in terms of localised sites and digital marketing growth

LEARN MORE →Close icon
Charlotte Della Rovere

Charlotte Della Rovere

Head of Etail

Benefit Cosmetic, LVMH Moët Hennessy Louis Vuitton

Charlotte is an eCommerce specialist currently working as Head of Etail for Benefit cosmetics. In this role she is responsible for the online business of the retailers across the UK including for example Boots, Selfridges & Debenhams.

Throughout her career she has concentrated on roles in digital marketing either in the beauty or fashion industry, developing & launching websites as well as expanding into markets such as China, USA, Europe and Russia.

LEARN MORE →Close icon
Isabella Rogers

Isabella Rogers

Group Head of Communications & Media

Shiseido Group

Isabella is a Director level Digital Marketing Strategist with vast experience working amongst the largest innovator Beauty and Fashion brands, including Burberry, NARS and Dolce & Gabbana - successfully managing transformational change in global businesses and redefining Digital strategy in the luxury market.

Having developed brands from an agency and in house perspective, Isabella has a unique profile of experience and an extensive knowledge base covering owned, earned and paid media investment. After successfully launching an influencer ROI model within The Shiseido Group, Isabella was a key speaker at the Annual Beauty Trends Conference, reviewing the new content creation landscape.

LEARN MORE →Close icon
Depinder Sidhu

Depinder Sidhu

CRM Manager

ELEMIS

Depinder leads the CRM function at luxury skincare brand ELEMIS, building customer lifecycle communication strategies. Prior to this, Depinder managed the Samsung UK CRM strategy and held roles at B2B media business, EMAP and online jewellery retailer, TJC.

With ELEMIS on the road of digital expansion and accelerating global growth, Depinder is focused on the customer journey from all touchpoints, keeping innovation and creativity at the core of the strategy.

LEARN MORE →Close icon
Jonathan Tilley

Jonathan Tilley

Mobile App Lead

N Brown Group

Jonathan is the mobile app lead at N Brown, an online fashion and department store retailer based in Manchester. The brands within the group include JD Williams, Simply Be, Jacamo and Fashion World. Jonathan's main responsibility is shaping a suite of their brand iOS and Android apps. With 10 years experience in mobile commerce, as a Mobile app first evangelist and mind set through innovation, he focus's on customer experience at the forefront.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Andre Rickerby
Emma Duff
Guy Westbrook
Steve Kato-Spyrou
Nick Stragnell
Luca Calcamucchio
Chris Sheard
Charlotte Della Rovere
Isabella Rogers
Depinder Sidhu
Jonathan Tilley
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:30 Registration & Networking Breakfast

09:15 Welcome Commerce Futures

09:30 Andre Rickerby, Chief Marketing Officer - Moonpig
’Putting the emotion back into eCommerce’

10:00 Emma Duff, Head of eCommerce - Astley Clarke
’Innovation with Integrity’

10:30 Coffee Break & Networking

10:50 Beauty Panel Q&A session
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;

  • Luca Calcamucchio, Global Store Design & VM Director - Charlotte Tilbury
  • Chris Sheard, Head of Online Acquistion - CurrentBody
  • Charlotte Della Rovere, Head of Etail - Benefit Cosmetic
  • Isabella Rogers, Global Head of Communications & Media - Shiseido Group

11:40 Breakout Session - ELEMIS/Emarsys case study
’Innovation in CRM: EMARSYs Partnership’

12:15 Lunch buffet & Networking

13:00 Guy Westbrook, Creative Director - True Vintage
’Creating a unique Digital Style’

13:30 Steve Kato-Spyrou, UX Manager - John Lewis
'Breaking silos at John Lewis, collaboration at a century old organisation'

14:00 Refreshment Break

14:15 Nick Stragnell, Head of Online - Boden
’What does personalisation mean for my business?’

14:45 Jonathan Tilley, Mobile Lead - N Brown Group
’Mobile app commerce - where fashion fits’

15:15 Final comments before Networking

15:30 Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Andre Rickerby
Emma Duff
Guy Westbrook
Steve Kato-Spyrou
Nick Stragnell
Luca Calcamucchio
Chris Sheard
Charlotte Della Rovere
Isabella Rogers
Depinder Sidhu
Jonathan Tilley
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Andre Rickerby

Andre Rickerby

Chief Marketing Officer

Moonpig

Andre is the Chief Marketing Officer at Moonpig, leading on all aspects of marketing with a particular emphasis on further building-out digital marketing and CRM capabilities for the brand.

Previously Andre worked at Etsy as VP, Global Marketing, responsible for digital marketing, CRM, SEO, brand marketing, social, merchandising, partnerships and events across Etsy’s six core markets, building the 60+ person team from scratch over his time there.

Prior to that role, he spent three years at ASOS leading digital marketing across 20+ countries during a period of intense growth.

LEARN MORE →Close icon
Emma Duff

Emma Duff

Head of eCommerce

Astley Clarke

Emma has over ten years' experience in marketing and eCommerce roles within the fashion industry, covering all marketing channels, branding, communications and events.

Currently leading the digital team at luxury British jewellery brand Astley Clarke, Emma oversees the implementation of effective international, multi-channel marketing strategies, with a continual emphasis on further optimising the online user experience and CRM potential for the brand.

LEARN MORE →Close icon
Guy Westbrook

Guy Westbrook

Creative Director

True Vintage

Guy has always held a keen interest in fashion, working for various independent menswear retailers since the age of 16. After obtaining his marketing degree from the University of Portsmouth in 2013, Guy focused on building online clothing retailer, True Vintage, in partnership with his brother. Starting in Rory’s student bedroom with just a clothing hook and a mobile phone, True Vintage has aggressively outgrown competition to become Europe's leading online vintage clothing retailer.

LEARN MORE →Close icon
Steve Kato-Spyrou

Steve Kato-Spyrou

UX Manager

John Lewis

Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also become the service designer for a new gifting team in JL and before that was on the online content team. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.

LEARN MORE →Close icon
Nick Stragnell

Nick Stragnell

Head of eCommerce

Ellisons

Nick has honed his skills in Digital Marketing, Advertising and Ecommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and Ecommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now leading a Marketing and Ecommerce team at Ellisons, a B2B Wholesaler in the Beauty industry, delivering extraordinary year on year Ecommerce growth. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

LEARN MORE →Close icon
Luca Calcamucchio

Luca Calcamucchio

Global Store Design and VM Director

Charlotte Tilbury

Architect and designer, Luca is a retail enthusiast with a strong passion for the E-volution of the shopping experience. From jewellery brands to the beauty world, he tries to keep up on trends, merging bricks & clicks and transforming the Point of Sale in point of experience. Focused on the customer journey, his objective is how to create unforgettable memories both online and offline.

Currently he is working in London at Charlotte Tilbury, leading the Global Store Design and VM team and previously at Perfumer1870 (Penhaligon´s and L’ Artisan Parfumeur) as Point of Sale Excellence Director in charge of the global relaunch of the brands.

LEARN MORE →Close icon
Chris Sheard

Chris Sheard

Head of eCommerce

CurrentBody

Chris works for the largest global retailer of home-use beauty devices - CurrentBody - leading a team of acquisition specialists, country managers and analysts across seven international sites.

Prior to working in beauty, Chris specialised in paid acquisition channels at media agency Carat Media, The Home Retail Group with Habitat and Time Inc and Graham & Brown.

CurrentBody has just been through its second round of funding’ after an exceptional two years of growth, Chris’s team is tasked with pushing its global reach- in terms of localised sites and digital marketing growth

LEARN MORE →Close icon
Charlotte Della Rovere

Charlotte Della Rovere

Head of Etail

Benefit Cosmetic, LVMH Moët Hennessy Louis Vuitton

Charlotte is an eCommerce specialist currently working as Head of Etail for Benefit cosmetics. In this role she is responsible for the online business of the retailers across the UK including for example Boots, Selfridges & Debenhams.

Throughout her career she has concentrated on roles in digital marketing either in the beauty or fashion industry, developing & launching websites as well as expanding into markets such as China, USA, Europe and Russia.

LEARN MORE →Close icon
Isabella Rogers

Isabella Rogers

Group Head of Communications & Media

Shiseido Group

Isabella is a Director level Digital Marketing Strategist with vast experience working amongst the largest innovator Beauty and Fashion brands, including Burberry, NARS and Dolce & Gabbana - successfully managing transformational change in global businesses and redefining Digital strategy in the luxury market.

Having developed brands from an agency and in house perspective, Isabella has a unique profile of experience and an extensive knowledge base covering owned, earned and paid media investment. After successfully launching an influencer ROI model within The Shiseido Group, Isabella was a key speaker at the Annual Beauty Trends Conference, reviewing the new content creation landscape.

LEARN MORE →Close icon
Depinder Sidhu

Depinder Sidhu

CRM Manager

ELEMIS

Depinder leads the CRM function at luxury skincare brand ELEMIS, building customer lifecycle communication strategies. Prior to this, Depinder managed the Samsung UK CRM strategy and held roles at B2B media business, EMAP and online jewellery retailer, TJC.

With ELEMIS on the road of digital expansion and accelerating global growth, Depinder is focused on the customer journey from all touchpoints, keeping innovation and creativity at the core of the strategy.

LEARN MORE →Close icon
Jonathan Tilley

Jonathan Tilley

Mobile App Lead

N Brown Group

Jonathan is the mobile app lead at N Brown, an online fashion and department store retailer based in Manchester. The brands within the group include JD Williams, Simply Be, Jacamo and Fashion World. Jonathan's main responsibility is shaping a suite of their brand iOS and Android apps. With 10 years experience in mobile commerce, as a Mobile app first evangelist and mind set through innovation, he focus's on customer experience at the forefront.

LEARN MORE →Close icon

Venue

IET London, Savoy Place, London, WC2R 0BL

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