Digital Style

An expert in eCommerce and project management, Aynsley has successfully coordinated the integration of multiple website builds onto new eCommerce platforms (Hybris, Salesforce Commerce Cloud and Magento), his most recent being the migration of the Cox & Cox website from Magento to Magento 2. Always with business KPIs front of mind, this latest project involved the integration of a new ERP, Warehouse Management System, Online Payment Systems, Email Marketing Programs, Site Search and Third Party Review Collection to create a fantastic user experience, resulting in increased online sales.

Louis recently returned to Loaf in a new role as Technology Director. He's currently focused on ensuring Loaf continues its growth by carefully taking advantage of available technology with one eye on the future.

As well as owning the tech stack, Louis is developing a long-term eCommerce and tech roadmap for the business, incorporating everything from UX enhancements, payments optimisation, conversion rate optimisation, and SEO through to the implementation of a new customer marketing platform.

Cyril Lopez is the Digital Manager of La Grande Récré, a french company that has been selling toys for more than 40th years with over 140 stores in France. Cyril has 9 years experience within the Digital Retail world and has worked for La Grande Récré since 2017. In 2019 he initiated and launched a new "Unified Commerce" digital platform across the business.

Victoria is a Consumer and Market Insights manager at Unilever, where she translates market data, consumer behaviour, observations and trends into actionable insights for the business. Prior to that she spent 6 years in tech companies and startups where she worked on everything from simple desktop utilities and SaaS tools to smart bracelets and connected screens for couples in long distance relationships.

Angela Asiedua is a seasoned marketer whom began her career in digital marketing in the days when a MySpace homepage takeover would make or break a campaign. Swipe forward to the present day and Angela is working as Head Of Brand Marketing for High-street fashion brand River Island where she defines the brand marketing direction for the fashion giant with a focus on customer engagement and storytelling.

Tom specialises in digital transformation and elevation, having spent the last decade working across a number of house hold names.

During the last two years Tom has been focused on restructuring the eCommerce department and integrating a range of new technology partners, helping elevate the Frasers Group to one of the industry leaders in retail eCommerce.

Ankita is the EMEA Head Franchise eCommerce Manager at The Body Shop rolling out the websites in 37+countries , leading and executing all aspects of the global digital business including eCommerce strategy, online trading and merchandising, web analytics, online advertising, and mobile marketing, web content management and conversion tracking with a particular emphasis on further building and launching new overseas eCommerce markets.