Digital Style Manchester

Malmaison Hotel, , 1-3 Piccadilly,, M1 3BN (Directions)

Digital Style Manchester

Innovate to Disrupt

The future of digital…

As ever the discussion is still fruitful when it comes to a brands ‘Digital Style’. Over the year we have seen the curve of digital offerings change focus, redefining the shopping experience both in-store and online. The bottom line - innovation!

At this year’s Digital Style event we are still asking the question ‘Should you disrupt or evolve?’ You’ll hear from retailers and brands racing to make waves, designing innovative and exciting tech to stand out in the already crowded digital market.

Our speakers will come from brands small and large, from the UK, U.S and Europe. They’ll share their own stories and vision about how they are meeting the demanding industry with this year’s latest challenges and their chosen strategies to stand out.

This year’s line up includes;

Michael Boyle, Head of Digital/Marketing - Maniére De Voir
Ash Siddique, Managing Director & Co-Founder - Missy Empire
Luca Calcamucchio, Global Store Design & VM Director - Charlotte Tilbury Beauty
Giovanna Fiume, eCommerce Executive - Unilever, Dermalogica
Chris Sheard, Head of Online Acquisition - CurrentBody

With more to be announced…

At our morning conference we will cover:

  • Enhancing the digital experience through personalisation (both human and technological)

  • Building technology enablers/machine learning into your digital strategy (including AI, VR, AR etc)

  • The merge of innovation with traditional retail

  • Creating your own ‘digital style’

  • Making the most of your digital channels

Who should attend:

  • Directors of Brand, eCommerce, Digital & Customer Experience (CX)

  • Heads of eCommerce, Mobile, Digital & Brand

  • Chief Technology Officers

  • Chief Marketing Officers

  • Chief Digital Officers

  • Founders, CEO's & Owners


Michael Boyle

Michael Boyle

Head of Digital & Marketing, Maniére De Voir

Having started his career with one of the world’s leading cosmetics companies, L’Orèal. Michael has since led marketing activities for, Jack Wills and Guerlain Cosmetics. He now heads up the digital and marketing for the disruptive fashion-forward enthusiasts at Manière De Voir – leaders in design and quality apparel.

With experience across a number of marketing disciplines Michael is delivering campaigns and creative synergies to enhance the online customer experience, building acquisition and retention life cycle strategies whilst refining marketing activities with the use of data insights. Michael is passionate about aligning brand objectives with customer centricity to achieve maximum effectiveness.

Maniére De Voir Website
Michael's LinkedIn

Ash Siddique

Ash Siddique

Managing Director & Co-Founder, Missy Empire

Bio coming soon…

Luca Calcamucchio

Luca Calcamucchio

Global Store Design and VM Director, Charlotte Tilbury

Architect and designer, Luca is a retail enthusiast with a strong passion for the E-volution of the shopping experience. From jewellery brands to the beauty world, he tries to keep up on trends, merging bricks & clicks and transforming the Point of Sale in point of experience. Focused on the customer journey, his objective is how to create unforgettable memories both online and offline.

Currently he is working in London at Charlotte Tilbury, leading the Global Store Design and VM team and previously at Perfumer1870 (Penhaligon´s and L’ Artisan Parfumeur) as Point of Sale Excellence Director in charge of the global relaunch of the brands.

Before London, he lived in Barcelona for 12 years working as Global In Store Marketing Manager for the Puig Group, whose brands included Prada Parfums, Valentino, Comme des Garçons, Paco Rabanne, Nina Ricci, Carolina Herrera and Jean Paul Gaultier.

Charlotte Tilbury Website
Luca’s LinkedIn

Chris Sheard

Chris Sheard

Head of Online Acquisition, CurrentBody

Chris works for the largest global retailer of home-use beauty devices - CurrentBody - leading a team of acquisition specialists, country managers and analysts across seven international sites.

Prior to working in beauty, Chris specialised in paid acquisition channels at media agency Carat Media, The Home Retail Group with Habitat and Time Inc and Graham & Brown.

CurrentBody is one year into its venture capital backed journey. After an exceptional year Chris’s team is tasked with pushing its global reach- in terms of localised sites and digital marketing growth.

CurrentBody Website
Chris’s LinkedIn

Giovanna Fiume

Giovanna Fiume

eCommerce Executive, Dermalogica at Unilever

Giovanna is eCommerce Executive at Unilever, managing the website of Dermalogica, one of their prestige brands. She’s responsible for enhancing the customer experience to boost digital sales and straighten the connection between clients & brand.

As a young professional, Giovanna has already worked in many European cities covering different roles in marketing and sales. She explored industries such as fashion, banking and jewellery. She indeed arrived in London to work for Cartier, where she began her career within eCommerce.

Due to her dynamic background she developed the ability to connect data & insights to push businesses on the next jump of the S-Curve and drive growth. Her innovative and strategic thinking helped her to bring valuable inputs in each company she worked for. She’s passionate about the digital environment and she believes in the learning by sharing, especially in today’s world.

Dermalogica Website
Giovanna’s LinkedIn



Registration & Networking Breakfast


Commerce Futures


Keynote one - TBC


Keynote two - TBC


Coffee Break & Networking


Beauty Panel Q&A Session
Moderated by Jamie Hancox, Founder of Commerce Futures


Keynote three - TBC


Final Comments before Networking


Event Close


Space 48

Space 48 is an eCommerce consultancy designed for forward thinking retailers and brands.

Founded in 2008, their in house team of talented Developers, Strategists, Project Managers and Creatives have been purposefully built to allow them to support their clients strategies and to deliver bespoke eCommerce solutions. Their customers are typically looking for, or are in the midst of, fast growth and international expansion. These include the likes of Charlotte Tilbury, Better Bathrooms, Cox & Cox and many more.

Find out more


It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time — offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 100,000 merchants, including ASOS, Topshop and JD Sports in the UK, to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.

Find out more


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