Digital Style

08:30 - 12:30
USA
31.1.2017
Conference

Grand Hyatt, 109 East 42nd Street, New York, NY 10017

NYC

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Digital Style

NYC

Conference

January 31, 2017

Summary

Setting the Trend for eCommerce Evolution

The team at Commerce Futures are constantly looking at what’s coming up next in Digital Commerce. We monitor the influx of innovative new ways in which consumer shopping habits change and adapt. The ‘digital age’ is continually driving the pace and volume of online transactions, with new technologies constantly being developed, produced and then swiftly superseded. This is due to the on-going evolution of customer behaviours and expectations that must be fulfilled - but if change is so regular, how do you know which technologies to invest in?

Rather than simply using the Internet shopping platforms, we’ve seen the rapid rise of new channels such as apps, social and IM bots, to sell your products and reach your target customer. We’re even bringing the digital experience back in store so that our technology-focused spenders don’t lose touch with our brand identities and the face-to-face experience.

PastriesDelegates networkingDelegates networkingAudience at a Commerce Futures conference.
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Michael Crooks

Michael Crooks

Senior Director, Global Relational Marketing

DVF (Diane von Furstenberg)

Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.

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Marianna Satanas

Marianna Satanas

President of Hanro USA

Hanro USA Inc.

Marianna joined Hanro USA as President in August. In her newly appointed role she is responsible for all functions, her main focus being Digital and OMNI, connecting the dots between physical and online channels.

With nearly 20 years experience in e-commerce and digital marketing, Marianna started her career at NET-A-PORTER in London where she had various roles in web production and product management, finally finishing her tenure as Head of E-commerce at Mr Porter.

Marianna moved to NYC in 2016 to digital transform DKNY, and has worked for various other fashion houses including Bottega Veneta as VP Client Engagement and Digital, Alice and Olivia as VP eCommerce and CRM as well as Wholesale Digital Director for Eton Shirts.

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Mark Lippmann

Mark Lippmann

Managing Partner & Co-Founder

Deborah Lippmann

Mark Lippmann is a Managing Partner and Co-Founder of the Deborah Lippmann luxury nail lacquer and nail treatment brand. Since the company’s inception in 1999 he has been involved in all areas of the brand’s strategic development and growth, including the launch of the deborahlippmann.com eCommerce platform.

Mark is responsible for creating the brand’s logo, product packaging, in-store displays and has overseen the brand’s digital development, marketing strategy, digital marketing initiatives, along with the subsequent introduction of a mobile platform in 2013.

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Austin Malcomb

Austin Malcomb

Vice President of eCommerce & Marketing

StriVectin

Austin is currently VP of eCommerce and Digital Marketing for StriVectin. Her background is an eclectic mix of cross-channel marketing, technology, eCommerce strategy, operations and customer experience (CX).

Prior to StriVectin, she led end-to-end eCommerce and digital strategy for luxury brands such as La Prairie, Ippolita, and Kiki de Montparnasse. She has extensive experience expanding digital presence, website development, customer experience, and growing revenue. Before her retail experience she began her career in publishing – overseeing customer acquisition and retention for numerous consumer and business publications. She also led cross-channel marketing, CRM, website and eCommerce development for IIL, a global project management training company.

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Tony Drockton

Tony Drockton

Founder & Chief Cheerleader

Hammitt

Tony Drockton is the driving force and creative energy behind Hammitt, an American handbag brand designed in Los Angeles. After growing up in Ohio, learning the customer service ropes in his father’s grocery store, Tony earned his MBA from Bowling Green University. While Tony tasted early success with start-ups in construction and finance, he felt called to the artistic world of fashion, where he imagined building a successful premium brand that prioritized craftsmanship and lifelong quality. Above all, he had visions of a brand that built connections between individuals and communities. Today, Hammitt can be found in over 800 retail locations nationwide, as well as on hammitt.com.

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Charles Scalesse

Charles Scalesse

Director of Mobile Engineering

Zola

Charles Scalesse is Director of Mobile Engineering at Zola, an eCommerce startup that is reinventing the wedding registry. He broke ground on Zola's mobile products shortly after the company's launch in October 2013 and currently oversees product design and development for iPhone, iPad, and Apple Watch applications.

Prior to Zola, Charles was Mobile Engineering Lead at Gilt Groupe's Jetsetter, where he developed innovative travel applications until the company's acquisition by TripAdvisor in 2013. He also has previous experience as a Mobile Analyst for Hachette Book Group and as a retail consultant for Microsoft.

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Kristen St. Peter

Kristen St. Peter

Director of eCommerce

Avenue Stores

Kristen St. Peter is Director of eCommerce at Avenue Stores. In her current role, Kristen oversees the eCommerce business, as well as email and other digital marketing efforts for the company. She is responsible for delivering a customer friendly experience at all digital touchpoints. At the moment, she and her team are concentrating their efforts on increasing mobile conversions and developing complex personalization strategies.

Kristen joined the Avenue team in 2000 and worked for Cloudwalkers.com before transitioning to Avenue.com shortly after its launch in 2002.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Michael Crooks
Marianna Satanas
Mark Lippmann
Austin Malcomb
Tony Drockton
Charles Scalesse
Kristen St. Peter
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

Our half-day conference focussed on the future of eCommerce for Luxury, Fashion, Homewares and Beauty brands all facing the dilemma of where to next invest in technology, and how to strengthen their brand positioning.

We heard from DKNY, StriVectin, Deborah Lippmann and more about how they plan to use big data to improve their customer profiling in order to increase the effectiveness of their targeting, while also using technology to introduce new ways of shopping - both online and in store.

Ultimately these global brands aim to increase revenue by improving the customer experience, and they are going to tell us all about it...

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Michael Crooks
Marianna Satanas
Mark Lippmann
Austin Malcomb
Tony Drockton
Charles Scalesse
Kristen St. Peter
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Michael Crooks

Michael Crooks

Senior Director, Global Relational Marketing

DVF (Diane von Furstenberg)

Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.

LEARN MORE →Close icon
Marianna Satanas

Marianna Satanas

President of Hanro USA

Hanro USA Inc.

Marianna joined Hanro USA as President in August. In her newly appointed role she is responsible for all functions, her main focus being Digital and OMNI, connecting the dots between physical and online channels.

With nearly 20 years experience in e-commerce and digital marketing, Marianna started her career at NET-A-PORTER in London where she had various roles in web production and product management, finally finishing her tenure as Head of E-commerce at Mr Porter.

Marianna moved to NYC in 2016 to digital transform DKNY, and has worked for various other fashion houses including Bottega Veneta as VP Client Engagement and Digital, Alice and Olivia as VP eCommerce and CRM as well as Wholesale Digital Director for Eton Shirts.

LEARN MORE →Close icon
Mark Lippmann

Mark Lippmann

Managing Partner & Co-Founder

Deborah Lippmann

Mark Lippmann is a Managing Partner and Co-Founder of the Deborah Lippmann luxury nail lacquer and nail treatment brand. Since the company’s inception in 1999 he has been involved in all areas of the brand’s strategic development and growth, including the launch of the deborahlippmann.com eCommerce platform.

Mark is responsible for creating the brand’s logo, product packaging, in-store displays and has overseen the brand’s digital development, marketing strategy, digital marketing initiatives, along with the subsequent introduction of a mobile platform in 2013.

LEARN MORE →Close icon
Austin Malcomb

Austin Malcomb

Vice President of eCommerce & Marketing

StriVectin

Austin is currently VP of eCommerce and Digital Marketing for StriVectin. Her background is an eclectic mix of cross-channel marketing, technology, eCommerce strategy, operations and customer experience (CX).

Prior to StriVectin, she led end-to-end eCommerce and digital strategy for luxury brands such as La Prairie, Ippolita, and Kiki de Montparnasse. She has extensive experience expanding digital presence, website development, customer experience, and growing revenue. Before her retail experience she began her career in publishing – overseeing customer acquisition and retention for numerous consumer and business publications. She also led cross-channel marketing, CRM, website and eCommerce development for IIL, a global project management training company.

LEARN MORE →Close icon
Tony Drockton

Tony Drockton

Founder & Chief Cheerleader

Hammitt

Tony Drockton is the driving force and creative energy behind Hammitt, an American handbag brand designed in Los Angeles. After growing up in Ohio, learning the customer service ropes in his father’s grocery store, Tony earned his MBA from Bowling Green University. While Tony tasted early success with start-ups in construction and finance, he felt called to the artistic world of fashion, where he imagined building a successful premium brand that prioritized craftsmanship and lifelong quality. Above all, he had visions of a brand that built connections between individuals and communities. Today, Hammitt can be found in over 800 retail locations nationwide, as well as on hammitt.com.

LEARN MORE →Close icon
Charles Scalesse

Charles Scalesse

Director of Mobile Engineering

Zola

Charles Scalesse is Director of Mobile Engineering at Zola, an eCommerce startup that is reinventing the wedding registry. He broke ground on Zola's mobile products shortly after the company's launch in October 2013 and currently oversees product design and development for iPhone, iPad, and Apple Watch applications.

Prior to Zola, Charles was Mobile Engineering Lead at Gilt Groupe's Jetsetter, where he developed innovative travel applications until the company's acquisition by TripAdvisor in 2013. He also has previous experience as a Mobile Analyst for Hachette Book Group and as a retail consultant for Microsoft.

LEARN MORE →Close icon
Kristen St. Peter

Kristen St. Peter

Director of eCommerce

Avenue Stores

Kristen St. Peter is Director of eCommerce at Avenue Stores. In her current role, Kristen oversees the eCommerce business, as well as email and other digital marketing efforts for the company. She is responsible for delivering a customer friendly experience at all digital touchpoints. At the moment, she and her team are concentrating their efforts on increasing mobile conversions and developing complex personalization strategies.

Kristen joined the Avenue team in 2000 and worked for Cloudwalkers.com before transitioning to Avenue.com shortly after its launch in 2002.

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Venue

Grand Hyatt, 109 East 42nd Street, New York, NY 10017

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