Digital Style

08:15 - 12:30
USA
4.2.2020
Breakfast

Showfields NY (6th Floor), 11 Bond Street, New York, NY, 10001

NYC

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Digital Style

NYC

Breakfast

February 4, 2020

Summary

Shaping Seamless Experience

The way you style your digital experience is paramount. Whilst the theme evolves the challenge remains - how do you stand out? How is your presence unique in the digital world?

Whilst the technology opportunities in eCommerce grow exponentially, a single objective to innovate is top of mind for all brands - but how best to do so? Focus has fallen again on creativity - and the overall quality of your digital presence, from creative content, UX, CX and consistency. Customers are no longer wowed by a personalized subject line or an augmented reality in-store installation. In order to truly win their hearts, the spotlight is on brands to offer a purchasing experience that is both worthwhile and memorable.

Digital Style 2020 invited professionals tasked with balancing meaningful experience, proving ROI and encouraging retention to discuss their perspectives on where digital retail is heading and shared their stories of mastering successful execution.

This year’s speaker line up included:

Tony Drockton, Founder & Chief Cheerleader - Hammitt
Ye Jin, Head of Marketing, Media Luxury - Airbnb
Marianna Satanas, Global Digital Sales Director - Eton Shirts
Aaron Winsloe, Head of eCommerce USA - The Hut Group

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Executing creatively across the customer’s purchase journey
  • Stretching further than generic personalisation - injecting personality within personal
  • Mastering and executing higher customer retention levels
  • Creating personable and creative digital features online
  • Combining a cohesive store and online experience
  • Delivering unforgettable in-store and digital purchasing experience
  • Proving ROI through revised digital strategies
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Tony Drockton

Tony Drockton

Founder & Chief Cheerleader

Hammitt

Tony Drockton is the driving force and creative energy behind Hammitt, an American handbag brand designed in Los Angeles. After growing up in Ohio, learning the customer service ropes in his father’s grocery store, Tony earned his MBA from Bowling Green University. While Tony tasted early success with start-ups in construction and finance, he felt called to the artistic world of fashion, where he imagined building a successful premium brand that prioritized craftsmanship and lifelong quality. Above all, he had visions of a brand that built connections between individuals and communities. Today, Hammitt can be found in over 800 retail locations nationwide, as well as on hammitt.com.

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Ye Jin

Ye Jin

Director, Global Customer Strategy

Rebecca Minkoff

Ye Jin heads up Global Customer Strategy at Rebecca Minkoff, a contemporary fashion & accessories brand. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA where she crafted, executed, and optimized digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an Industry Analyst included diving into Google's search database ("Big Data" before it was universally accepted as "The Thing"). Ye translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customer journey and delivering actionable business insights, along with providing straightforward advice.

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Marianna Satanas

Marianna Satanas

President of Hanro USA

Hanro USA Inc.

Marianna joined Hanro USA as President in August. In her newly appointed role she is responsible for all functions, her main focus being Digital and OMNI, connecting the dots between physical and online channels.

With nearly 20 years experience in e-commerce and digital marketing, Marianna started her career at NET-A-PORTER in London where she had various roles in web production and product management, finally finishing her tenure as Head of E-commerce at Mr Porter.

Marianna moved to NYC in 2016 to digital transform DKNY, and has worked for various other fashion houses including Bottega Veneta as VP Client Engagement and Digital, Alice and Olivia as VP eCommerce and CRM as well as Wholesale Digital Director for Eton Shirts.

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Aaron Winsloe

Aaron Winsloe

Head of eCommerce USA

The Hut Group

Aaron works at The Hut Group, a British-founded eCommerce unicorn in the health and beauty space. Aged 29, he has now taken a role overseeing online sales for the company’s beauty brands in the USA, having originally started with The Hut Group 5 years ago to launch their sports nutrition brand (Myprotein) into Asia. His knowledge is specific, focussed and up-to-date in today’s global eCommerce environment.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Tony Drockton
Ye Jin
Marianna Satanas
Aaron Winsloe
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:15 Registration & Networking Breakfast

09:00 Welcome from Commerce Futures

09:15 Keynote One - Tony Drockton, Founder & Chief Cheerleader - Hammitt

09:45 Keynote Two - Ye Jin, Head of Marketing, Media Luxury - Airbnb

10:15 Refreshments & Networking Break

10:35 Keynote Three -Marianna Satanas, Global Digital Sales Director - Eton Shirts

11:05 Fireside Chat with Aaron Winsloe, Head of eCommerce USA - The Hut Group

11:45 Final Comments before Networking

12:00 Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Tony Drockton
Ye Jin
Marianna Satanas
Aaron Winsloe
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Tony Drockton

Tony Drockton

Founder & Chief Cheerleader

Hammitt

Tony Drockton is the driving force and creative energy behind Hammitt, an American handbag brand designed in Los Angeles. After growing up in Ohio, learning the customer service ropes in his father’s grocery store, Tony earned his MBA from Bowling Green University. While Tony tasted early success with start-ups in construction and finance, he felt called to the artistic world of fashion, where he imagined building a successful premium brand that prioritized craftsmanship and lifelong quality. Above all, he had visions of a brand that built connections between individuals and communities. Today, Hammitt can be found in over 800 retail locations nationwide, as well as on hammitt.com.

LEARN MORE →Close icon
Ye Jin

Ye Jin

Director, Global Customer Strategy

Rebecca Minkoff

Ye Jin heads up Global Customer Strategy at Rebecca Minkoff, a contemporary fashion & accessories brand. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA where she crafted, executed, and optimized digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an Industry Analyst included diving into Google's search database ("Big Data" before it was universally accepted as "The Thing"). Ye translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customer journey and delivering actionable business insights, along with providing straightforward advice.

LEARN MORE →Close icon
Marianna Satanas

Marianna Satanas

President of Hanro USA

Hanro USA Inc.

Marianna joined Hanro USA as President in August. In her newly appointed role she is responsible for all functions, her main focus being Digital and OMNI, connecting the dots between physical and online channels.

With nearly 20 years experience in e-commerce and digital marketing, Marianna started her career at NET-A-PORTER in London where she had various roles in web production and product management, finally finishing her tenure as Head of E-commerce at Mr Porter.

Marianna moved to NYC in 2016 to digital transform DKNY, and has worked for various other fashion houses including Bottega Veneta as VP Client Engagement and Digital, Alice and Olivia as VP eCommerce and CRM as well as Wholesale Digital Director for Eton Shirts.

LEARN MORE →Close icon
Aaron Winsloe

Aaron Winsloe

Head of eCommerce USA

The Hut Group

Aaron works at The Hut Group, a British-founded eCommerce unicorn in the health and beauty space. Aged 29, he has now taken a role overseeing online sales for the company’s beauty brands in the USA, having originally started with The Hut Group 5 years ago to launch their sports nutrition brand (Myprotein) into Asia. His knowledge is specific, focussed and up-to-date in today’s global eCommerce environment.

LEARN MORE →Close icon

Venue

Showfields NY (6th Floor), 11 Bond Street, New York, NY, 10001

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Digital Style

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