Digital Traffic

18:00 - 22:30 GMT
UK
6.2.2025
Dinner

L'Escargot Restaurant, 48 Greek St, London W1D 4EF

London

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Digital Traffic

London

Dinner

February 6, 2025

Summary

Reclaiming Digital Traffic Success

2024 was the year when digital traffic changed. Organic reach declined, social ads got super-pricey, Google’s PMax became the place to be and TikTok’s popularity took off. As we look ahead to 2025, the year promises a wave of new tools designed to fix traffic challenges head on.

Imagine connecting PMax campaigns seamlessly to your stock, sounds like a good idea right? Or creating high-impact landing pages at scale to recover organic and crafting emails that not only reach the inbox but convert? Yes Please. 

In short, if digital is going to recover its growth trajectory, we simply MUST overcome the traffic roadblocks. This carefully crafted dinner is an opportunity for you to discuss actionable solutions to the traffic conundrum: attracting quality visitors at scale and maintaining a conversion rate that delivers profitable results.

PastriesDelegates networkingDelegates networkingAudience at a Commerce Futures conference.

 Key Topics:

  • Tacking Traffic Challenges - Reflect on recent traffic shifts and explore digital tools ready to assist you in overcoming this change and ongoing challenges
  • Roadmap to Profitable Growth - Join forces and share actionable approaches to attract quality visitors affordably and boost conversion rates

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Maya Traykova

Maya Traykova

Chief Product Officer

The Sole Supplier

An award-winning product growth strategist with 18+ years’ experience building and marketing digital products across e-commerce, online gaming, music tech, and marketplaces. Skilled in business strategy, product growth, and leveraging customer and data insights, with a focus on driving 0-to-1 product launches and marketing growth.

With hands-on experience across agency work (not my fav), client-side roles (where I thrived), launching my own start-up (soared until I overstepped a competitor), and affiliate models (where I’m currently focused), I bring a comprehensive perspective to product development and revenue optimisation.

Since Jan 2021, I’ve led product growth and revenue innovation at The Sole Supplier, the UK’s second-largest content affiliate, driving impactful growth and expanding revenue streams.

LEARN MORE →Close icon
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Maya Traykova
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:00
Arrival & Welcome Drinks
18:45
Guests Sit
18:50
Welcome
Commerce Futures
19:00
Opening Speech
Guest Speaker
19:30
Starters
Topic One - Discussion at individual tables
19:50
Topic One discussed as a collective
20:10
Mains
Topic Two - Discussion at individual tables
20:40
Topic Two discussed as a collective
21:00
Desserts & Networking
22:30
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Maya Traykova
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Maya Traykova

Maya Traykova

Chief Product Officer

The Sole Supplier

An award-winning product growth strategist with 18+ years’ experience building and marketing digital products across e-commerce, online gaming, music tech, and marketplaces. Skilled in business strategy, product growth, and leveraging customer and data insights, with a focus on driving 0-to-1 product launches and marketing growth.

With hands-on experience across agency work (not my fav), client-side roles (where I thrived), launching my own start-up (soared until I overstepped a competitor), and affiliate models (where I’m currently focused), I bring a comprehensive perspective to product development and revenue optimisation.

Since Jan 2021, I’ve led product growth and revenue innovation at The Sole Supplier, the UK’s second-largest content affiliate, driving impactful growth and expanding revenue streams.

LEARN MORE →Close icon

Venue

L'Escargot Restaurant, 48 Greek St, London W1D 4EF

L’Escargot, the oldest French restaurant in London, is housed in a magnificent Georgian town-house dating from 1741. L’Escargot has been host to many celebrities including Coco Chanel, General de Gaulle, Elton John, Sam Smith, Dame Judi Dench, the Kray twins, Shirley Bassey, Petula Clark, HRH Princess Margaret, and was a favourite restaurant of Princess Diana.

Find directions →
Digital Traffic

Partners

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