The Future of Digital Grocery

The pressure on grocery in 2020 has been unprecedented. Whilst the focus has largely been on logistics and fulfilment, the longterm outcome is one where millions of new consumers have shifted more spend to online Grocery services.

The challenge that Digital Grocery is left with, is how to maximise the opportunity presented by this massive influx of new consumers. Investments are urgently needed in personalisation, front-end experience, and tackling loyalty. Similarly, the brand owners selling through digital grocery channels need to find ways to differentiate, cross-sell and build direct consumer engagement.

The questions at primary focus - what happens to the grocery industry post covid19’? Which investments will enable cross-channel grocery to thrive & survive? How dependent are consumers on the in-store experience from the grocery sector?