The Headless Approach

The decision of whether or not to go headless is disrupting the digital landscape and dividing departments. Decoupling the front-end "presentation layer(s)" from back-end processes can lead to far richer customer experiences, more flexible & efficient in house development and more sustainable overall architecture for many businesses. We discussed over the dinner, what is it that you need to action next?

Headless architectures are slightly more complex, with different internal product owners as well as a variance of resources being required for the "Head" and other elements. Planning becomes crucial, and budget control needs your full attention, but as technologies in front-end and transactional elements develop, there is without doubt a choice to be made. Attendee’s were able to debate the possibilities of reaching the best possible solution, bespoke to your brand’s needs?

Those in favour are gaining traction and beginning to prove just why this approach is reshaping eCommerce. However, among a lengthy list of pros and cons how can you begin to grasp whether this new strategy is right for you and your brand?

Our Director’s Dinner – The Headless Approach, invited industry professionals for an evening of discussion and a chance to debate the endless possibilities for customisation.