Fashion & Jewellery
The Nimb Hotel, 5 Bernstorffsgade, København, 1577
The Directors' Dinner
In 2020 brands in the Jewellery & fashion sectors are faced once again with the challenge of remaining relevant, presenting their brand specifically on mobile in a way that truly tells their brand story. As social continues to dominate traffic and mindshare, perhaps this year the challenge is less about technology and more about the story...
Focus has fallen again on creativity - and the overall quality of your digital presence, from creative content, UX, CX and consistency. Customers are no longer wowed by a personalised subject line or an augmented reality in-store installation. In order to truly win their hearts, the spotlight is on brands to offer a purchasing experience that is both worthwhile and memorable.
Our dinner hosted industry leaders to re-examine the jewellery and fashion buyer profile and target new segments, whilst considering how to create innovative and memorable experiences throughout the buying cycle.
Topics we covered included:
- How to remain relevant in 2020
- Presenting your brand better to truly represent your authentic story
- Creativity - How will you achieve "cut-through"?
- Constantly re-examining the jewellery and fashion buyer profile
- How can we create more innovative and memorable experiences throughout the buying cycle
Arrival & Welcome Drinks
Julie Abelstedt, Founder - Abelstedt
Starters (Topic one - Discussion at individual tables)
Topic one discussed as a collective
Mains (Topic two - Discussion at individual tables)
Topic two discussed as a collective
Desserts (Topic three - Discussion at individual tables)
Topic three discussed as a collective
Final remarks / Networking