The Directors Dinner

Quaglinos, 16 Bury Street, London, England, SW1Y 6AJ, United Kingdom (Directions)

The Directors Dinner

Experience Commerce

As the competitive and market pressure mounts to punctuate the transactional timeline with customer experiences that provide value across every touchpoint has become essential. In fact, a recent report highlights that multi-channel businesses are estimated to be about 25% more profitable than human-only experiences.

Similar to what we experienced with the high street, digital channels are becoming particularly critical in driving business growth and reducing costs for brands across industries, resonating from Automotive and Manufacturing to CPG and Distribution.

Whilst businesses must remain responsive, the challenge of identifying which of your touch points will enhance the customer journey must balance with the omnipresent need to prove ROI. Buyers are demanding a consistent and ever-improving service level, which can only truly be delivered by departments working closely together – with a shared purpose to delight every customer every time.

Our Experience Commerce dinner event invites industry professionals to debate and discuss the value of reinforcing the customer journey with truly valuable experiences and how these can be used to prove tangible ROI.

Topics we will cover include:

  • Maximising collaboration across sales, service, marketing and eCommerce departments to consistently provide value-added customer experiences

  • Designing for connected experiences across all customer touch points

  • Understanding how to transform your “traditional” sales channels as you migrate to digital channels

  • Measuring ROI on experiential expenditure - measuring customer delight

Who should attend:

  • Directors of Technology, OmniChannel, IT, Customer, Transformation and eCommerce

  • Heads of IT, Customer Experience, Marketing

  • Chief Customer Officers

  • Chief Technology Officers

  • Founders, CEO's and Owners


James Wehner

James Wehner

Global Product Director, McDonald’s

James is a dynamic global digital experience and product strategist with over 15 years’ experience as an eCommerce/omni-channel practitioner. Having worked with brands such as Next Group PLC and more recently McDonalds, James is experienced in creating seamless, frictionless experiences across all markets, products, channels and touch-points, creating fluid and meaningful interactions and driving brand advocacy.

With expertise in omni-channel digital strategy, user centric design and experience (UX), emerging technologies and change management, James has, for a number of years, also been bridging the gap between the physical and digital with in-store customer facing digital products. He brings with him a wealth of knowledge to our event and will discuss some of the challenges and opportunities he has faced throughout his career.

James’ LinkedIn
Mcdonald’s Website



Arrival & Welcome Drinks


Commerce Futures


James Wehner, Global Product Director - McDonald’s


Starters (Topic one - Discussion at individual tables)


Topic one discussed as a collective


Mains (Topic two - Discussion at individual tables)


Topic two discussed as a collective


Desserts (Topic three - Discussion at individual tables)


Final remarks/ Networking


Event close


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Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. Salesforce Commerce Cloud powers commerce operations across all points of sale, including web, social, mobile, in-store and more. The leading enterprise cloud commerce solution, it allows the world's top retail brands to continuously innovate in the complex, consumer-driven world.

As part of the world’s #1 CRM platform, Commerce Cloud is uniquely positioned to empower companies to deliver a consistent brand experience throughout the customer lifecycle. By leveraging Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions, brands and retailers can ensure every engagement, no matter the channel or device, is completely unified.

Find out more

Isobar copy.png

Isobar is a global digital marketing agency and leading eCommerce service provider. We create digital experiences for the brand commerce world that engage customers, fuel growth and increase market share, and we help companies to design, build and manage highly-optimised eCommerce websites. Isobar is behind the eCommerce success of brands such as Adidas and Clarins and we helped Asda George increase online customer conversion by 31% and online revenue by approximately £10m annually.

Find out more


CyberSource is a payment management company and provides a complete portfolio of services that simplify and automate payment operations. Customers use their CyberSource and Authorize.Net brand solutions to process online payments, streamline fraud management, and simplify payment security. Born during dawn of the eCommerce in 1994, CyberSource was one of the pioneers in online payment and fraud management services for medium and large-sized merchants. In 2007, they acquired the leading U.S. small business payment services provider, Authorize.Net, thus expanding their market footprint to cover businesses ranging from the smallest sole proprietorships to the largest global brands. In 2010 CyberSource was acquired by, and operates as a wholly-owned subsidiary of Visa Inc. Today, over 400,000 businesses worldwide use CyberSource solutions. The company is headquartered in Foster City, California, with offices throughout Asia, Europe, Latin America, the Middle East and Africa, and the United States.

Find out more


Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, Technology, Transformation Leaders including Directors and Leaders of Customer Service/Support, Development, Omnichannel, Customer Experience and Product Owners.

Q: What is the address of the venue?

A: Quaglinos, 16 Bury Street, London, England, SW1Y 6AJ

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

Register today

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