First-Party Data in FMCG

18:30 - 23:00 BST
UK
12.10.2023
Dinner

The Arber Garden, 1 Pearson Square, London W1W 7EY

London

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Partnered with:

First-Party Data in FMCG

London

Dinner

October 12, 2023

Summary

Is it time to know your consumer?

After 40 years of Broadcast branding and 3rd party retail - the time seems to be right for FMCG brands to truly embrace a 1st party relationship with the consumer.

For some FMCG brands a d2c eCommerce relationship might be appropriate, but meanwhile we are hearing of brands such as Dr Oekter, Pepsico and J&J leaning in hard to 1st party consumer data and the potential rewards that it brings. 

Driven by a unique conundrum to do with “ownership” of the consumer, brand-owners need a 1st party strategy, and fast. Changes in media consumption mean that digital first media programs are the norm, but add to that the direct digital relationship between Supermarkets and consumers - and you get the very real threat for big brand FMCG that their “loyal” consumers might be hijacked.

At our autumn dinner we will discuss this 1st party relationship in all its forms, starting with acquisition through to multi-channel consumer relationships and the data strategies that are needed to get there.

Commerce Futures dinner eventAudience at a Commerce Futures conference.

Over dinner, we’ll discuss:

  • Acquisition at scale - costs and benefits
  • D2C consumer relationships - transactional, subscription and more
  • Data sharing for consumer benefit

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18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
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20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:45
Registration & Networking Breakfast
09:30
Welcome from Commerce Futures
09:40
Headline Keynote
The Change In Commitment
10:20
Customer Engagement Stream
Can you really make your customer your BFF?
Keynote & Workshop
Commitment Stream
How does commitment improve predictability?
Keynote & Workshop
11:00
Coffee Break
11:20
Fireside Chat
12:10
Brand Value Stream
Reducing commoditization through storytelling
Keynote & Workshop
Sustainability Stream
How to market sustainability
Keynote & Workshop
12:50
Networking Lunch & Ping Pong
13:40
Panel Discussion
Multi-brand product sport retailer panel
14:20
Keynote Showcase
Combined CF research presentation of Customer Commitment
14:50
Closing Remarks from Commerce Futures
15:00
Closing Drinks & Ping Pong Tournament
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
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10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
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Venue

The Arber Garden, 1 Pearson Square, London W1W 7EY

Introducing The Arber Garden: A fresh addition to the dining scene, nestled next to the breath taking Fitzrovia Chapel. This establishment draws inspiration from the renowned botanist and philosopher Agnes Arber. The Garden Room is a radiant space filled with natural sunlight, promising guests a bright, airy, and roomy atmosphere to enjoy whilst tasting their delicious menu.

Find directions →
First-Party Data in FMCG

Partners

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