Fraud For Thought
The Mayfair Hotel, Stratton St, Mayfair, London
Fighting Fraud, Fixing Friction, Focusing on the Customer
Holding back in digital is no longer an option. Businesses across every sector are racing to improve their digital offering, build better transaction experiences, and engage more directly with their customers. Retail is leading the way, specifically when it comes to adopting new engagement models – but there are inherent fraud & identity risks that also need to be addressed.
How do you identify a genuine customer from a fraudster? You are faced with balancing an optimal customer experience alongside revenue protection.
- Balancing payment friction vs an increase in orders
- Protecting your customer experience strategy
- Preview of CyberSource WW Fraud Report
- Preparing for new regulations, like PSD2 SCA
- Eliminating fraud opportunities
At our morning event we discussed how to keep fraud rates as low as possible, whilst maintaining an ever-improving customer experience. We looked at how fraud management can integrate with segments of brands customer experience (CX) strategy, including payment, authentication, marketing and sales processes.