Future Commerce

08:20 - 10:30
UK
15.6.2017
Breakfast Seminar

IET London, Savoy Place, London, WC2R 0BL

London

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Partnered with:

Future Commerce

London

Breakfast Seminar

June 15, 2017

Summary

Modernising the Content Layer

Our exclusive 'Future Commerce - Modernising the Content Layer' event explored the opportunities for brands and retailers to truly enhance their digital properties through a more agile, compelling and efficient approach to the content they deliver across the many channels and devices now used by consumers as they shop.

Now that the commerce platforms are robust, online strategies in place and digital transformation underway – the content layer is the last key battleground for brands who seek to both sell and differentiate in an environment that rewards a combination of a “safe“ customer journey, but demands that brands remain ever-more unique. The demand now is for content that is social, shoppable, authentic and fresh – content that “pops“ and yet complies with the digital formats that consumers are trained to use.

This breakfast seminar attacked this huge and critical subject with gusto – using industry leaders‘ views as the springboard for a wide-ranging and interactive discussion to take the audience out of the humdrum and into a debate that most business's will be having soon (if not already).

PastriesDelegates networkingDelegates networkingAudience at a Commerce Futures conference.
  • The new content formats that breathe life into your brand and inspire purchases
  • The abstraction of the content layer from your core systems – and how that might offer a more efficient model
  • The working practices needed to win the content battle across every appropriate channel open to you
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Gavin Williams

Gavin Williams

Global Digital Director

Creed

As the Global Director of Digital and eCommerce of the world's leading niche fragrance house. A far ranging remit encompassing developing existing markets and expansion into new markets. Having a passion to work with companies who are looking to make transformative steps in their businesses. I pride myself in providing clarity of vision and in establishing a momentum to deliver using my extensive product development and sales & marketing experience across a wide variety of business categories, mostly within the luxury and premium sector.

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James Wehner

James Wehner

Director of Digital Experience

McDonald's Global Digital

James is a dynamic global digital experience and product strategist with over 15 years’ experience as an eCommerce/omni-channel practitioner. Having worked with brands such as Next Group PLC and more recently McDonalds, James is experienced in creating seamless, frictionless experiences across all markets, products, channels and touch-points, creating fluid and meaningful interactions and driving brand advocacy.

James has expertise in digital strategy, omni-channel experience, customer experience (CX), customer journey, user experience (UX), emerging technologies, product management, analytics, site redesign, user-centred design, team creation and managing change.

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Adi-Buer Puplampu

Adi-Buer Puplampu

Interim CTO

Vivienne Westwood

Adi-Buer is currently Programme Director and Interim Chief Technology Officer for Vivienne Westwood where he is creating a fully immersive brand experience. Adi has a successful background in luxury retail, eCommerce, B2B, B2C and FMCG having a broad range of experience working with world-class brands including Jimmy Choo, O2 and Bacardi Martini.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Gavin Williams
James Wehner
Adi-Buer Puplampu
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

This Breakfast Seminar will commence at 08:20 at IET London.

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Gavin Williams
James Wehner
Adi-Buer Puplampu
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Gavin Williams

Gavin Williams

Global Digital Director

Creed

As the Global Director of Digital and eCommerce of the world's leading niche fragrance house. A far ranging remit encompassing developing existing markets and expansion into new markets. Having a passion to work with companies who are looking to make transformative steps in their businesses. I pride myself in providing clarity of vision and in establishing a momentum to deliver using my extensive product development and sales & marketing experience across a wide variety of business categories, mostly within the luxury and premium sector.

LEARN MORE →Close icon
James Wehner

James Wehner

Director of Digital Experience

McDonald's Global Digital

James is a dynamic global digital experience and product strategist with over 15 years’ experience as an eCommerce/omni-channel practitioner. Having worked with brands such as Next Group PLC and more recently McDonalds, James is experienced in creating seamless, frictionless experiences across all markets, products, channels and touch-points, creating fluid and meaningful interactions and driving brand advocacy.

James has expertise in digital strategy, omni-channel experience, customer experience (CX), customer journey, user experience (UX), emerging technologies, product management, analytics, site redesign, user-centred design, team creation and managing change.

LEARN MORE →Close icon
Adi-Buer Puplampu

Adi-Buer Puplampu

Interim CTO

Vivienne Westwood

Adi-Buer is currently Programme Director and Interim Chief Technology Officer for Vivienne Westwood where he is creating a fully immersive brand experience. Adi has a successful background in luxury retail, eCommerce, B2B, B2C and FMCG having a broad range of experience working with world-class brands including Jimmy Choo, O2 and Bacardi Martini.

LEARN MORE →Close icon

Venue

IET London, Savoy Place, London, WC2R 0BL

Find directions →
Future Commerce

Partners

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