Future Commerce
IET London, Savoy Place, London, WC2R 0BL
London
Summary
Modernising the Content Layer
Our exclusive 'Future Commerce - Modernising the Content Layer' event explored the opportunities for brands and retailers to truly enhance their digital properties through a more agile, compelling and efficient approach to the content they deliver across the many channels and devices now used by consumers as they shop.
Now that the commerce platforms are robust, online strategies in place and digital transformation underway – the content layer is the last key battleground for brands who seek to both sell and differentiate in an environment that rewards a combination of a “safe“ customer journey, but demands that brands remain ever-more unique. The demand now is for content that is social, shoppable, authentic and fresh – content that “pops“ and yet complies with the digital formats that consumers are trained to use.
This breakfast seminar attacked this huge and critical subject with gusto – using industry leaders‘ views as the springboard for a wide-ranging and interactive discussion to take the audience out of the humdrum and into a debate that most business's will be having soon (if not already).
- The new content formats that breathe life into your brand and inspire purchases
- The abstraction of the content layer from your core systems – and how that might offer a more efficient model
- The working practices needed to win the content battle across every appropriate channel open to you
Gavin Williams
Global Digital Director
CreedRead Full Bio →
As the Global Director of Digital and eCommerce of the world's leading niche fragrance house. A far ranging remit encompassing developing existing markets and expansion into new markets. Having a passion to work with companies who are looking to make transformative steps in their businesses. I pride myself in providing clarity of vision and in establishing a momentum to deliver using my extensive product development and sales & marketing experience across a wide variety of business categories, mostly within the luxury and premium sector.
James Wehner
Director of Digital Experience
McDonald's Global DigitalRead Full Bio →
James is a dynamic global digital experience and product strategist with over 15 years’ experience as an eCommerce/omni-channel practitioner. Having worked with brands such as Next Group PLC and more recently McDonalds, James is experienced in creating seamless, frictionless experiences across all markets, products, channels and touch-points, creating fluid and meaningful interactions and driving brand advocacy.
James has expertise in digital strategy, omni-channel experience, customer experience (CX), customer journey, user experience (UX), emerging technologies, product management, analytics, site redesign, user-centred design, team creation and managing change.
Adi-Buer Puplampu
Interim CTO
Vivienne WestwoodRead Full Bio →
Adi-Buer is currently Programme Director and Interim Chief Technology Officer for Vivienne Westwood where he is creating a fully immersive brand experience. Adi has a successful background in luxury retail, eCommerce, B2B, B2C and FMCG having a broad range of experience working with world-class brands including Jimmy Choo, O2 and Bacardi Martini.
AGENDA
This Breakfast Seminar will commence at 08:20 at IET London.
Gavin Williams
Global Digital Director
CreedRead Full Bio →
As the Global Director of Digital and eCommerce of the world's leading niche fragrance house. A far ranging remit encompassing developing existing markets and expansion into new markets. Having a passion to work with companies who are looking to make transformative steps in their businesses. I pride myself in providing clarity of vision and in establishing a momentum to deliver using my extensive product development and sales & marketing experience across a wide variety of business categories, mostly within the luxury and premium sector.
James Wehner
Director of Digital Experience
McDonald's Global DigitalRead Full Bio →
James is a dynamic global digital experience and product strategist with over 15 years’ experience as an eCommerce/omni-channel practitioner. Having worked with brands such as Next Group PLC and more recently McDonalds, James is experienced in creating seamless, frictionless experiences across all markets, products, channels and touch-points, creating fluid and meaningful interactions and driving brand advocacy.
James has expertise in digital strategy, omni-channel experience, customer experience (CX), customer journey, user experience (UX), emerging technologies, product management, analytics, site redesign, user-centred design, team creation and managing change.
Adi-Buer Puplampu
Interim CTO
Vivienne WestwoodRead Full Bio →
Adi-Buer is currently Programme Director and Interim Chief Technology Officer for Vivienne Westwood where he is creating a fully immersive brand experience. Adi has a successful background in luxury retail, eCommerce, B2B, B2C and FMCG having a broad range of experience working with world-class brands including Jimmy Choo, O2 and Bacardi Martini.
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