Getting To Know You
Zou Zou’s, 385 9th Ave Suite 85, NY 10001
NYC
Summary
Can you really make your customer a BFF?
As acquisition gets tougher, so every business with a digital customer base is thinking more about retaining and growing relationships with existing customers.
This is not to say that the world has entirely shifted, but with more readily accessible technology and resources to measure retention - this years’ focus is the base.
Many large brand owners are managing huge customer datasets today, containing everything from weblogs, purchase and social history - and in some cases sentiment analysis.
Whilst the data models are maturing, many brands are struggling to create an effective blend of marketing and technology resource to really engage with regular customers - turning them into superfans
Time to talk about the top tier of your customers and how some of your peers are turning customers into BFF’s. Our breakfast session at Zous Zou's on Sept 19th will tackle engagement, the customer data conundrum, and how to better bring rich experiences to your best customers.
- How can you really “get to know” your customer when social channels are becoming their chosen transaction routes?
- Who are your superfans and how do you best befriend them?
- How much data can you really use about your customers? When does your team just get overloaded?
Rabih Jomaa
Director of Data, Product Management & Governance
Moët HennesyRead Full Bio →
Rabih Jomaa, a data expert and consumer-centric professional at the forefront of leading luxury brands, startups and small to medium size companies into a new era of data-driven excellence while empowering brands to harness the full potential of their data.
Rabih advocates for a consumer-first approach, driving brands and companies to be more data-centric and attuned to their customers' needs and desires. Through innovative solutions and meticulous attention to detail, his primarily focus is to ensure that data is not just accessible but leveraged effectively to gain profound insights into consumer behavior, all while navigating the complex landscape of data governance and privacy.
His experience in collaborating seamlessly across departments, connecting the dots, and mastering the delicate balance between unlocking valuable data while safeguarding the trust and confidentiality of consumers enabled brands to attain a comprehensive understanding of their consumers, their preferences, and their aspirations.
AGENDA
09:00 - 09:35 Registration & Networking Breakfast
9:30 - 9:40 Commerce Futures Welcome & Partner Introductions
09:40 - 10:20 Panel Discussion with Q&A
10:20 - 10:40 Networking
10:40 - 11:00 Workshop on tables
11:00 - 11:20 Group Discussion- Moderated
11:20 - 11.30 Final Comments & Networking
11:30 Event Closes
Rabih Jomaa
Director of Data, Product Management & Governance
Moët HennesyRead Full Bio →
Rabih Jomaa, a data expert and consumer-centric professional at the forefront of leading luxury brands, startups and small to medium size companies into a new era of data-driven excellence while empowering brands to harness the full potential of their data.
Rabih advocates for a consumer-first approach, driving brands and companies to be more data-centric and attuned to their customers' needs and desires. Through innovative solutions and meticulous attention to detail, his primarily focus is to ensure that data is not just accessible but leveraged effectively to gain profound insights into consumer behavior, all while navigating the complex landscape of data governance and privacy.
His experience in collaborating seamlessly across departments, connecting the dots, and mastering the delicate balance between unlocking valuable data while safeguarding the trust and confidentiality of consumers enabled brands to attain a comprehensive understanding of their consumers, their preferences, and their aspirations.
Venue
Zou Zou’s, 385 9th Ave Suite 85, NY 10001
Zou Zou's is a lively and modern restaurant in NYC. With a menu inspired by and celebrating the cuisine and flavors of the Eastern Mediterranean region.
Find directions →
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