Whilst it’s still proving to be incredibly difficult for retailers to achieve global distribution, more and more mechanisms are becoming available to test new markets before a full-scale launch.
For many brands and retailers, marketplaces/pop-ups/localised social and International test-beds are becoming an essential component of a wider strategic international plan. No longer is the choice “where”... but how efficiently can you penetrate this new market given the awareness of your brand - and your ability to invest.
At Global Commerce we heard about the experiences from brands and retailers who have been increasingly seeking growth opportunities globally.
Topics we covered...
At Global Commerce we discussed the following:
How to tackle the brand challenge with selling your products through new international marketplaces
Testing the water ahead of a permanent investment with the use of 3rd party relationships, social and other channels
Top Tips for scaling your entry - from social to own stores and stand-alone digital
The strategic opportunities and challenges with global eCommerce expansion
Founders, CEO's and Owners
CDO, CTO, CMO, CIO
Directors of International, Marketing, eCommerce, Digital, Customer Experience, Operations, Finance, Logistics
Heads of International, Marketing, eCommerce, Digital, Customer Experience, Operations, Finance, Logistics
Head of International Franchise & Wholesale Operations, L.K.Bennett
Mark is currently Head of International Franchise & Wholesale at L.K.Bennett having joined 6 months ago, prior to this period he worked at T.M.Lewin as Head of International Franchise for just under 10 years. Mark introduced the brand into its’ first international store in Singapore and supported the growth into 11 overseas markets and operating in excess of 100 locations, which ranged from the traditional Middle East to the more ground-breaking region of West Africa. Mark’s is currently remit is developing a strategy plan for China where L.K.Bennett currently trade in 5 locations with a franchise partner and defining a global approach to online marketplaces.
Global Technical Solutions Manager, GHD
Spencer is an experienced solutions architect and currently the Global Technical Solutions Manager at GHD (a leader and innovator in hair styling), having worked within the digital team for the past 16 years, gaining extensive experience in all the operational aspects of international eCommerce and performance optimistation. He is responsible for the technical operation and performance of multiple international websites, including the UK.
He is also a keen runner (completing two consecutive marathons in support of the 401 Challenge) and an avid consumer of all things Sci-Fi.
Head of eCommerce, Hawes & Curtis
Antony Comyns is the Head of eCommerce at Hawes & Curtis – a leading heritage menswear and womenswear brand. In 2007, Antony took the position to run the Hawes & Curtis eCommerce business in it’s second year of trading. Since then, he has taken it from a small localised business to a successful international eCommerce site with four websites, serving more than 80 countries.
Originally from New Zealand, Antony’s first job in the UK was at Liberty of London where he was in charge of mail order and subsequently Muji, where he spent five years. Following that, Antony worked for Jake, a women’s fashion mail order business, where he used his experience from Liberty.
Antony’s expertise in mail order took him to GUS where he worked for McCord’s (furniture and homeware) and Innovations (gadgets and innovated products).
Country Director Germany & Rest of World, Boden
Mark is Country Director Germany & Rest of World at Boden, where he is responsible for managing and developing Boden’s international markets in Germany, France, Australia, and emerging markets such as China.
Before joining Boden, Mark worked at ASOS for three years, where he was responsible for developing the six strategic international markets of the US, Australia, Germany, France, Italy & Spain. He then spent his last two years as Territory Manager for Russia & New Markets, where he launched the local websites in Russia and China.
Prior to that Mark worked in various Digital Marketing roles at Woolworths, Biglight and Mexx in the Netherlands where he lived for 5 years.
UK Managing Director, Myprotein
Aaron works at The Hut Group, a leading player in health and beauty eCommerce. Aged 27, he is now driving the UK strategy for the company’s largest brand, Myprotein, having started with them 3.5 years ago to launch the brand into Asia. Although young, his knowledge is specific, focussed and up-to-date in today’s eCommerce environment.
Chief Operating Officer, Ispirare Accessories
Aman Anand co-founded and runs a fashion jewellery supplier called Ispirare Accessories Limited that designs and manufactures for the likes of Boohoo, Zara and everyone in between. He has also had experience of running a fashion ecommerce startup, Lyla Loves, that launched in markets such as China, India and South Africa, to great success.
VP and Chief Digital Officer - Office Depot
Proven track record with over 15 years working in international Digital, eCommerce and Technology leadership roles;
Joined Office Depot in October 2013 as Vice President eCommerce & Marketing Operations. In 2015 this role was expanded to include leadership of the information technology organisation and restructured to create a fully integrated digital function. As CDO Jonathan provides leadership of the digital strategy, information technology, architecture and transformation for the Office Depot and Viking Direct businesses in Europe. Further, he leads the Digital Operations function which encompasses several key capabilities that enable excellence in omni-channel commerce – Product Management, Customer Experience & Journey Optimisation, Master Data Management, Onsite Search Engineering, User Research and User Experience Design.
Prior to joining Office Depot, Jonathan was at Belkin International and prior to that Ingram Micro. Originally from Australia, he studied Management Information Systems & eCommerce at the University of Tasmania before relocating to the United Kingdom.
Registration & Networking Breakfast
Welcome - Commerce Futures
Aman Anand, Chief Operating Officer - Ispirare Accessories
Spencer Hudson, Global Technical Solutions Manager - GHD
Coffee Break & Networking
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;
Aaron Winsloe - UK Managing Director - Myprotein
Antony Comyns - Head of eCommerce - Hawes & Curtis
Jonathan Newman - Chief Digital Officer - Office Depot
Mark Cowdery - Head of International Franchise & Wholesale Operations - L.K.Bennett
Mark Batty, Country Director Germany & ROW - Boden
Tacit Knowledge, a Newgistics company, is the digital commerce consultancy that delivers Silicon Valley innovation to retailers around the world. Since 2002, Tacit engineers have worked with nearly every enterprise-class retail technology on the market, implementing packaged applications, building custom software and providing application support, web development, integration and content management for global multichannel retailers. Its flagship product, ncommerce, combines technology from the most trusted and innovative companies in retail technology to deliver a stable, modern, affordable and infinitely scalable platform that’s easy to deploy and manage so retailers can focus their energy on the art of retail. When combined with Newgistics’ fulfillment, parcel delivery and returns management solutions, ncommerce offer a truly end-to-end commerce solution, from device to doorstep.
Tacit Knowledge is headquartered in San Francisco with offices in London, New York, Sydney, Mexico and Moldova.
CyberSource is a payment management company and provides a complete portfolio of services that simplify and automate payment operations. Customers use CyberSource and Authorize.Net brand solutions to process online payments, streamline fraud management, and simplify payment security. Born during dawn of the eCommerce in 1994, CyberSource was one of the pioneers in online payment and fraud management services for medium and large-sized merchants. In 2007, CyberSource acquired the leading U.S. small business payment services provider, Authorize.Net, thus expanding their market footprint to cover businesses ranging from the smallest sole proprietorships to the largest global brands. In 2010 CyberSource was acquired by, and operates as a wholly-owned subsidiary of Visa Inc. Today, over 400,000 businesses worldwide use CyberSource solutions. The company is headquartered in Foster City, California, with offices throughout Asia, Europe, Latin America, the Middle East and Africa, and the United States.
Q: Is there a fee for attending the Commerce Futures event?
A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.
Q: Can I bring a colleague?
A: Additional places will be subject to availability. Please ask your colleague to register via the website.
Q: Who else will be there?
A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of international, omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.
Q: What is the address of the venue?
A: Hotel Cafe Royal, 68 Regent Street, London, England, W1B 4DY, United Kingdom
Q: Is there a dress code for this event?
A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.
Q: Who is Commerce Futures?
A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.
Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.