Go Digital

08:15 - 10:30
Europe
13.3.2018
Breakfast

Bernstorffsgade 5, 1577 Copenhagen

Copenhagen

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Go Digital

Copenhagen

Breakfast

March 13, 2018

Summary

Satisfy your demanding business buyer

Now more than ever, branded manufacturers, wholesalers, and distributors are under commercial pressure to turn to digital platforms to drive business transformation. As the risk of losing customers to more advanced competition grows, B2B businesses risk being left behind. But it can be challenging to find an eCommerce solution that can be quickly and cost effectively tailored to unique business requirements.

With buyers moving rapidly to a digital first approach to engage with their suppliers, there has been a surge in B2B purchases online with 53% of customers saying that they will make half or more of their workplace purchases online by 2018.

B2B customers want the flexibility to purchase 24/7 from whatever source is most convenient. The process needs to be quick, efficient, and easy, to suit their day to day needs and provide the immediacy and convenience they crave in this fast paced commerce world.

At our event we will cover the challenge of going digital within B2B Commerce, as well as discuss the benefits included in the process; new business opportunities, better buyer experience, Loyalty and revenue growth through personalisation and content focus.

What you'll get out of the event:

  • Learn from fellow leaders about the benefits of digital transformation
  • Pick up strategies on how to best organise people and programmes to transform most effectively
  • Listen to experts describing their own technology and digital strategies - how they made the journey and brought their business along for the ride
  • Share your own journey and get advice from peers about how best to meet your own challenges

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Building a digital business
  • Embracing change and adapting your online offering
  • Investing in a better buying experience
  • Building loyalty, reducing costs & driving revenue
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Christian Egemose Agger

Christian Egemose Agger

VP, Head of Digital & Business Transformation

Satair

Christian Agger is a true digital pioneer, who has worked within digital for more than 18 years. In his current position he is driving the digital transformation at Satair - and is responsible for Digital, IT & Business Intelligence/big data.

Before joining Satair, Christian worked for 6 years at Saint-Gobain Distribution Denmark (SGDD) where he grew e-commerce sales figures by over 40 percent, with average conversion rates of 24 percent and delivered a hugely successful digital transformation program.    

Christian’s and SGDD’s digital achievements were widely acknowledged and he was awarded the 'Digital manager of the year' award in Denmark 2017. Not only this, Christian has also been awarded with 5 Danish ecommerce awards so is an expert in his field.

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Brian Egholm Andersen

Brian Egholm Andersen

Senior Director, Digital & End Customer Marketing

Jabra

Brian is a digital swiss army knife. He started running his own web-design company, then consulted international clients on the agency side, and is now responsible for a team of 25 working with Digital Marketing and Development at Jabra, a global headsets & speakerphone brand.

In his time at Jabra, the company has aggressively launched and driven direct eCommerce sales, increased B2B lead generation by 6-700%, implemented a new product-driven digital strategy and moved significant marketing budget into new and directly measurable online channels.

LEARN MORE →Close icon
Nick Stragnell

Nick Stragnell

Head of eCommerce

Ellisons

Nick has honed his skills in Digital Marketing, Advertising and Ecommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and Ecommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now leading a Marketing and Ecommerce team at Ellisons, a B2B Wholesaler in the Beauty industry, delivering extraordinary year on year Ecommerce growth. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

LEARN MORE →Close icon
Emma Watkins

Emma Watkins

Marketing Director

Fixfast Ltd

Emma has worked in the B2B space for over 21 years, initially as a BDM then the last 15 years specialising in Digital Marketing.

Her experience extends across multiple industries from finance and insurance to SaaS, and presently construction.

She focuses on B2B transformation and finds lead generation and CRO (Conversion rate optimisation) two of the key areas where her experience is called upon most frequently. She identifies one of the biggest challenges in B2B is connecting the physical sales environment to the digital one.

Some of her numerous projects have included, the development of a marketing automation platform for a client in 2007. While more recently she’s worked with Royal Sun Alliance to implement a CRO program across their More Than brand.

LEARN MORE →Close icon
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Christian Egemose Agger
Brian Egholm Andersen
Nick Stragnell
Emma Watkins
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

8.15am

Registration & Networking Breakfast

9:00am

Welcome Commerce Futures - Panel Q&A Session
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from:

  • Christian Egemose Agger, VP, Head of Digital & Business Transformation - Satair
  • Brian Egholm Andersen, Senior Director, Digital & End Customer Marketing - Jabra
  • Nick Strangell, Head of eCommerce - Ellisons
  • Emma Watkins, Marketing Director - Fixfast

10:00am

Final comments before Tea, Coffee & Networking

10:30am

Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Christian Egemose Agger
Brian Egholm Andersen
Nick Stragnell
Emma Watkins
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Christian Egemose Agger

Christian Egemose Agger

VP, Head of Digital & Business Transformation

Satair

Christian Agger is a true digital pioneer, who has worked within digital for more than 18 years. In his current position he is driving the digital transformation at Satair - and is responsible for Digital, IT & Business Intelligence/big data.

Before joining Satair, Christian worked for 6 years at Saint-Gobain Distribution Denmark (SGDD) where he grew e-commerce sales figures by over 40 percent, with average conversion rates of 24 percent and delivered a hugely successful digital transformation program.    

Christian’s and SGDD’s digital achievements were widely acknowledged and he was awarded the 'Digital manager of the year' award in Denmark 2017. Not only this, Christian has also been awarded with 5 Danish ecommerce awards so is an expert in his field.

LEARN MORE →Close icon
Brian Egholm Andersen

Brian Egholm Andersen

Senior Director, Digital & End Customer Marketing

Jabra

Brian is a digital swiss army knife. He started running his own web-design company, then consulted international clients on the agency side, and is now responsible for a team of 25 working with Digital Marketing and Development at Jabra, a global headsets & speakerphone brand.

In his time at Jabra, the company has aggressively launched and driven direct eCommerce sales, increased B2B lead generation by 6-700%, implemented a new product-driven digital strategy and moved significant marketing budget into new and directly measurable online channels.

LEARN MORE →Close icon
Nick Stragnell

Nick Stragnell

Head of eCommerce

Ellisons

Nick has honed his skills in Digital Marketing, Advertising and Ecommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and Ecommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now leading a Marketing and Ecommerce team at Ellisons, a B2B Wholesaler in the Beauty industry, delivering extraordinary year on year Ecommerce growth. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

LEARN MORE →Close icon
Emma Watkins

Emma Watkins

Marketing Director

Fixfast Ltd

Emma has worked in the B2B space for over 21 years, initially as a BDM then the last 15 years specialising in Digital Marketing.

Her experience extends across multiple industries from finance and insurance to SaaS, and presently construction.

She focuses on B2B transformation and finds lead generation and CRO (Conversion rate optimisation) two of the key areas where her experience is called upon most frequently. She identifies one of the biggest challenges in B2B is connecting the physical sales environment to the digital one.

Some of her numerous projects have included, the development of a marketing automation platform for a client in 2007. While more recently she’s worked with Royal Sun Alliance to implement a CRO program across their More Than brand.

LEARN MORE →Close icon

Venue

Bernstorffsgade 5, 1577 Copenhagen

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Go Digital

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