Go Digital

Bernstorffsgade 5, 1577 Copenhagen (Directions)

Go Digital

Satisfy your demanding business buyer

Now more than ever, branded manufacturers, wholesalers, and distributors are under commercial pressure to turn to digital platforms to drive business transformation. As the risk of losing customers to more advanced competition grows, B2B businesses risk being left behind. But it can be challenging to find an eCommerce solution that can be quickly and cost effectively tailored to unique business requirements.

With buyers moving rapidly to a digital first approach to engage with their suppliers, there has been a surge in B2B purchases online with 53% of customers saying that they will make half or more of their workplace purchases online by 2018. 

B2B customers want the flexibility to purchase 24/7 from whatever source is most convenient. The process needs to be quick, efficient, and easy, to suit their day to day needs and provide the immediacy and convenience they crave in this fast paced commerce world.

At our event we will cover the challenge of going digital within B2B Commerce, as well as discuss the benefits included in the process; new business opportunities, better buyer experience, Loyalty and revenue growth through personalisation and content focus. 

What you'll get out of the event: 

  • Learn from fellow leaders about the benefits of digital transformation
  • Pick up strategies on how to best organise people and programmes to transform most effectively
  • Listen to experts describing their own technology and digital strategies - how they made the journey and brought their business along for the ride
  • Share your own journey and get advice from peers about how best to meet your own challenges

Topics we will cover...

  • Building a digital business
  • Embracing change and adapting your online offering 
  • Investing in a better buying experience
  • Building loyalty, reducing costs & driving revenue

Who should attend?

  • Directors of eCommerce, Strategy, Digital & IT
  • Heads of eCommerce, Marketing, Strategy & Transformation
  • Senior Transformation, Strategy & Business Development leaders
  • Chief Finance, Technology, Operating and Digital Officers
  • Founders, CEO's & Owners


Christian Egemose Agger

Christian Egemose Agger

VP, Head of Digital & Business Transformation, Satair

Christian Agger is a true digital pioneer, who has worked within digital for more than 18 years. In his current position he is driving the digital transformation at Satair - and is responsible for Digital, IT & Business Intelligence/big data.

Before joining Satair, Christian worked for 6 years at Saint-Gobain Distribution Denmark (SGDD) where he grew e-commerce sales figures by over 40 percent, with average conversion rates of 24 percent and delivered a hugely successful digital transformation program.    

Christian’s and SGDD’s digital achievements were widely acknowledged and he was awarded the 'Digital manager of the year' award in Denmark 2017. Not only this, Christian has also been awarded with 5 Danish ecommerce awards so is an expert in his field. 

Christian's LinkedIn
Satair Website

Brian Egholm Andersen

Brian Egholm Andersen

Senior Director, Digital & End Customer Marketing, Jabra

Brian is a digital swiss army knife. He started running his own web-design company, then consulted international clients on the agency side, and is now responsible for a team of 25 working with Digital Marketing and Development at Jabra, a global headsets & speakerphone brand.

In his time at Jabra, the company has aggressively launched and driven direct eCommerce sales, increased B2B lead generation by 6-700%, implemented a new product-driven digital strategy and moved significant marketing budget into new and directly measurable online channels.

Brian wrote the book “Digital Strategy”, a framework for business leaders to structure and plan their efforts around digital. It has received praise from Key Media, and was rated 5 stars by Børsen, the most prominent Danish business daily newspaper. He has been named a top Talent 100 by Berlingske and regularly speaks at conferences & private events.

Brian's LinkedIn
Jabra Website

Nick Stragnell

Nick Stragnell

Head of eCommerce, Ellisons

Nick has honed his skills in Digital Marketing, Advertising and Ecommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and Ecommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now leading a Marketing and Ecommerce team at Ellisons, a B2B Wholesaler in the Beauty industry, delivering extraordinary year on year Ecommerce growth. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

Nick's LinkedIn
Ellisons Website



Emma Watkins FCIM

Emma Watkins FCIM

Marketing Director, Fixfast Ltd

Emma has worked in the B2B space for over 21 years, initially as a BDM then the last 15 years specialising in Digital Marketing. 

Her experience extends across multiple industries from finance and insurance to SaaS, and presently construction.

She focuses on B2B transformation and finds lead generation and CRO (Conversion rate optimisation) two of the key areas where her experience is called upon most frequently. She identifies one of the biggest challenges in B2B is connecting the physical sales environment to the digital one. 

Some of her numerous projects have included, the development of a marketing automation platform for a client in 2007. While more recently she’s worked with Royal Sun Alliance to implement a CRO program across their More Than brand.

Emma's LinkedIn
Fixfast Website



Registration & Networking Breakfast


Welcome Commerce Futures - Panel Q&A Session
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from:

  • Christian Egemose Agger, VP, Head of Digital & Business Transformation - Satair
  • Brian Egholm Andersen, Senior Director, Digital & End Customer Marketing - Jabra
  • Nick Strangell, Head of eCommerce - Ellisons
  • Emma Watkins, Marketing Director - Fixfast


Final comments before Tea, Coffee & Networking


Event Close





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Q: Is there a fee for attending the Commerce Futures event?

A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of digital marketing, transformation, strategy, business development and IT.

Q: What is the address of the venue?

A: Nimb Hotel, Bernstorffsgade 5, 1577 Copenhagen

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

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