Grocery Dinner
Piccolino, 21 Heddon St, London W1B 4BG
London
Summary
A flexible approach to loyalty
Loyalty has been re-defined in Grocery in the last 24 months. From cost-of-living pricing, inflation, supply chain and omnichannel shopping, the sector has been spinning around trying to deal with myriad issues whilst customers continue to “flirt”.
Whilst value for money may be a leading purchase motivator for many customers, fluctuating concerns over sustainability and brand purpose can’t be ignored.
What’s the answer?
As almost every store owner has announced revised rewards programmes in 2023, every single grocery product owners are responding by shifting to 1st party digital spend so as to build direct relationships with consumers. Will either of these pay back in better consumer engagement we wonder?
Join us in London this July, to discuss how brands can keep up with customer fluidity. You’ll gain exclusive insight into the challenges that your peers have faced, and how they’ve faced up to the challenges at hand.
Over dinner we’ll be discussing:
- Brand or supermarket - who are grocery customers really loyal to?
- Value Vs Product - what matters more to your customer base?
- Sustainability and ethics - how are you evolving to match your customer’s values?
Aalia Walker
Former Head of Marketing
Milk & MoreRead Full Bio →
Aalia Walker is an experienced marketing professional. Most recently she was the Head of Marketing at Milk & More, Aalia successfully repositioned the brand to focus on sustainability-led messaging, grew the average basket and successfully increased brand awareness.
Aalia is a former journalist who went on to work at a number of agencies where she's led the digital marketing strategy for brands such as Lurpak and Cravendale before establishing her own award-winning creative digital agency which she grew to 18 people. Aalia has also worked in-house for leading grocery brands including Persil and Twinings.
AGENDA
18:30: Arrival & Welcome Drinks
19:15: Guests Sit
19:20: Welcome - Commerce Futures
19:30: Opening Speech - Aalia Walker Former Head of Marketing at Milk & More
20:00: Starters (Topic one - Discussion at individual tables)
20:20: Topic one discussed as a collective
20:40: Mains (Topic two - Discussion at individual tables)
21:10: Topic two discussed as a collective
21:30: Desserts and Networking
22:00: Event Closes
Aalia Walker
Former Head of Marketing
Milk & MoreRead Full Bio →
Aalia Walker is an experienced marketing professional. Most recently she was the Head of Marketing at Milk & More, Aalia successfully repositioned the brand to focus on sustainability-led messaging, grew the average basket and successfully increased brand awareness.
Aalia is a former journalist who went on to work at a number of agencies where she's led the digital marketing strategy for brands such as Lurpak and Cravendale before establishing her own award-winning creative digital agency which she grew to 18 people. Aalia has also worked in-house for leading grocery brands including Persil and Twinings.
Venue
Piccolino, 21 Heddon St, London W1B 4BG
Piccolino, an authentic Italian Restaurant, is a proud fixture of the London restaurant scene. Boasting an open kitchen, extensive terrace and a menu which delivers classic Italian flavours, Piccolino serves a delightful dining experience.
Find directions →
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