Grocery Dinner

18:30 - 22:00 GMT
UK
18.7.2023
Dinner

Piccolino, 21 Heddon St, London W1B 4BG

London

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Grocery Dinner

London

Dinner

July 18, 2023

Summary

A flexible approach to loyalty

Loyalty has been re-defined in Grocery in the last 24 months. From cost-of-living pricing, inflation, supply chain and omnichannel shopping, the sector has been spinning around trying to deal with myriad issues whilst customers continue to “flirt”.

Whilst value for money may be a leading purchase motivator for many customers, fluctuating concerns over sustainability and brand purpose can’t be ignored.

What’s the answer?

As almost every store owner has announced revised rewards programmes in 2023, every single grocery product owners are responding by shifting to 1st party digital spend so as to build direct relationships with consumers. Will either of these pay back in better consumer engagement we wonder?

Join us in London this July, to discuss how brands can keep up with customer fluidity. You’ll gain exclusive insight into the challenges that your peers have faced, and how they’ve faced up to the challenges at hand.

Commerce Futures dinner eventAudience at a Commerce Futures conference.

Over dinner we’ll be discussing:

  • Brand or supermarket - who are grocery customers really loyal to?
  • Value Vs Product - what matters more to your customer base?
  • Sustainability and ethics - how are you evolving to match your customer’s values?
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Aalia Walker

Aalia Walker

Former Head of Marketing

Milk & More

Aalia Walker is an experienced marketing professional. Most recently she was the Head of Marketing at Milk & More, Aalia successfully repositioned the brand to focus on sustainability-led messaging, grew the average basket and successfully increased brand awareness.  

Aalia is a former journalist who went on to work at a number of agencies where she's led the digital marketing strategy for brands such as Lurpak and Cravendale before establishing her own award-winning creative digital agency which she grew to 18 people. Aalia has also worked in-house for leading grocery brands including Persil and Twinings.

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Leaf wall texturePouring champagneSmiling woman networking at a Commerce Futures eventPain au chocolat at a Commerce Futures breakfast event
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Aalia Walker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:45
Registration & Networking Breakfast
09:30
Welcome from Commerce Futures
09:40
Headline Keynote
The Change In Commitment
10:20
Customer Engagement Stream
Can you really make your customer your BFF?
Keynote & Workshop
Commitment Stream
How does commitment improve predictability?
Keynote & Workshop
11:00
Coffee Break
11:20
Fireside Chat
12:10
Brand Value Stream
Reducing commoditization through storytelling
Keynote & Workshop
Sustainability Stream
How to market sustainability
Keynote & Workshop
12:50
Networking Lunch & Ping Pong
13:40
Panel Discussion
Multi-brand product sport retailer panel
14:20
Keynote Showcase
Combined CF research presentation of Customer Commitment
14:50
Closing Remarks from Commerce Futures
15:00
Closing Drinks & Ping Pong Tournament
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:30: Arrival & Welcome Drinks

19:15: Guests Sit

19:20: Welcome - Commerce Futures

19:30: Opening Speech - Aalia Walker Former Head of Marketing at Milk & More

20:00: Starters (Topic one - Discussion at individual tables)

20:20: Topic one discussed as a collective

20:40: Mains (Topic two - Discussion at individual tables)

21:10: Topic two discussed as a collective

21:30: Desserts and Networking

22:00: Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Aalia Walker
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Aalia Walker

Aalia Walker

Former Head of Marketing

Milk & More

Aalia Walker is an experienced marketing professional. Most recently she was the Head of Marketing at Milk & More, Aalia successfully repositioned the brand to focus on sustainability-led messaging, grew the average basket and successfully increased brand awareness.  

Aalia is a former journalist who went on to work at a number of agencies where she's led the digital marketing strategy for brands such as Lurpak and Cravendale before establishing her own award-winning creative digital agency which she grew to 18 people. Aalia has also worked in-house for leading grocery brands including Persil and Twinings.

LEARN MORE →Close icon

Venue

Piccolino, 21 Heddon St, London W1B 4BG

Piccolino, an authentic Italian Restaurant, is a proud fixture of the London restaurant scene. Boasting an open kitchen, extensive terrace and a menu which delivers classic Italian flavours, Piccolino serves a delightful dining experience.

Find directions →
Grocery Dinner

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