Grocery Dinner

18:30 - 22:00 GMT
UK
18.7.2023
Dinner

Piccolino, 21 Heddon St, London W1B 4BG

London

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Grocery Dinner

London

Dinner

July 18, 2023

Summary

A flexible approach to loyalty

Loyalty has been re-defined in Grocery in the last 24 months. From cost-of-living pricing, inflation, supply chain and omnichannel shopping, the sector has been spinning around trying to deal with myriad issues whilst customers continue to “flirt”.

Whilst value for money may be a leading purchase motivator for many customers, fluctuating concerns over sustainability and brand purpose can’t be ignored.

What’s the answer?

As almost every store owner has announced revised rewards programmes in 2023, every single grocery product owners are responding by shifting to 1st party digital spend so as to build direct relationships with consumers. Will either of these pay back in better consumer engagement we wonder?

Join us in London this July, to discuss how brands can keep up with customer fluidity. You’ll gain exclusive insight into the challenges that your peers have faced, and how they’ve faced up to the challenges at hand.

Croissants and Pastries at CF Event Delegates networkingAudience at a Commerce Futures conference.

Over dinner we’ll be discussing:

  • Brand or supermarket - who are grocery customers really loyal to?
  • Value Vs Product - what matters more to your customer base?
  • Sustainability and ethics - how are you evolving to match your customer’s values?
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Aalia Walker

Aalia Walker

Former Head of Marketing

Milk & More

Aalia Walker is an experienced marketing professional. Most recently she was the Head of Marketing at Milk & More, Aalia successfully repositioned the brand to focus on sustainability-led messaging, grew the average basket and successfully increased brand awareness.  

Aalia is a former journalist who went on to work at a number of agencies where she's led the digital marketing strategy for brands such as Lurpak and Cravendale before establishing her own award-winning creative digital agency which she grew to 18 people. Aalia has also worked in-house for leading grocery brands including Persil and Twinings.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventNetworking at CF Event
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Aalia Walker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:30: Arrival & Welcome Drinks

19:15: Guests Sit

19:20: Welcome - Commerce Futures

19:30: Opening Speech - Aalia Walker Former Head of Marketing at Milk & More

20:00: Starters (Topic one - Discussion at individual tables)

20:20: Topic one discussed as a collective

20:40: Mains (Topic two - Discussion at individual tables)

21:10: Topic two discussed as a collective

21:30: Desserts and Networking

22:00: Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Aalia Walker
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Aalia Walker

Aalia Walker

Former Head of Marketing

Milk & More

Aalia Walker is an experienced marketing professional. Most recently she was the Head of Marketing at Milk & More, Aalia successfully repositioned the brand to focus on sustainability-led messaging, grew the average basket and successfully increased brand awareness.  

Aalia is a former journalist who went on to work at a number of agencies where she's led the digital marketing strategy for brands such as Lurpak and Cravendale before establishing her own award-winning creative digital agency which she grew to 18 people. Aalia has also worked in-house for leading grocery brands including Persil and Twinings.

LEARN MORE →Close icon

Venue

Piccolino, 21 Heddon St, London W1B 4BG

Piccolino, an authentic Italian Restaurant, is a proud fixture of the London restaurant scene. Boasting an open kitchen, extensive terrace and a menu which delivers classic Italian flavours, Piccolino serves a delightful dining experience.

Find directions →
Grocery Dinner

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