Content Now

18:30 - 22:30 BST
UK
30.9.2021
Dinner

London

ing international women's day
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Partnered with:

Content Now

London

Dinner

September 30, 2021

Summary

Create, segment, publish, purge

Delivering live content globally to segmented audiences (at speed) across different channels – sounds complex before you've even started thinking about creation or optimisation right?

Content teams are under increasing pressure to be more efficient in production, but equally the technology arms race to serve content securely and at speed is on - as is the challenge to make that content bespoke, personalised and "live".

With promotions needing to start and stop with precise timing, each region needing specific content, and most tech stacks unable to deliver on these ambitions, the relationships between front-end teams, content creators and those running the (increasingly complex) digital infrastructure needs to be better.

At the dinner we looked to help those tackling the new world challenge, talking about speed, security, agility and content ROI.

PastriesDelegates networkingAudience at a Commerce Futures conference.

Over the course of the evening we debated:

  • How to prioritise the work needed to make content creation faster
  • The manpower needed to purge and serve "Live"
  • The realities of technical content personalisation at scale
Two arrows pointing up
To top
Denise Fender

Denise Fender

Global Digital Lead

G-Star RAW
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Denise Fender
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:30 Welcome Drinks & Networking

19:00 Welcome - Commerce Futures

19:10 Opening Speech - Denise Fender - Global Digital Lead, G-Star RAW

19:40 Starters (Topic one - Discussion at individual tables)

20:10 Topic one discussed as a collective

20:30 Mains (Topic two - Discussion at individual tables)

21:00 Topic two discussed as a collective

21:20 Desserts and Networking

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Denise Fender
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Denise Fender

Denise Fender

Global Digital Lead

G-Star RAW

Partners

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