Hypergrowth
Swan London, 21 New Globe Walk, Bankside, London SE1 9DT
London
Summary
A breakfast for the brave and bold!
In recent years some brands have scaled so quickly it has seemed hard to comprehend. Pangaia, Curology, Calm, Drizly and others have grown exponentially, and some have even made that growth stick!
True to the Commerce Futures mission of bringing communities together to share in a safe learning environment, our Hypergrowth breakfast will debate the attraction of hypergrowth, allowing our delegates to define what it might mean for them alongside a set of realistic goals to achieve it. We’ll also explore how AI is playing a crucial role in this journey, helping businesses to not only grow but do so efficiently.
Make no mistake - in the current climate “Hyper Growth” might mean 50% YR on YR, still ambitious in many cases, but if you don’t aim for it it’ll never happen :)
We’ll break out to discuss:
- The best tactics out there which are being used by our group
- Demand Gen at scale - risks, strategies and plans
- Leveraging AI to scale growth: turning your customer care team into a growth engine and boosting agent accuracy and efficiency. Could this mean growing with fewer resources too?
- What good looks like - where should you be aiming?
Alan Cruickshank
Ex Insights Director
tails.comRead Full Bio →
Alan Cruickshank was Insights Director at tails.com, the online pet food subscription brand. With a background in operations and organisational change, he's helped a range of organisations improve their performance and output. Recognised as part of the DataIQ 100 and winning the First Generation Chief Data Officer award in 2018, he's led a team of analysts, data scientists, engineers and researchers to drive insight led decision making and change the world of pet food for good.
Edward Hamilton
Head of Marketing
VeloforteRead Full Bio →
3 years in a fast growing sports nutrition D2C brand, leading the marketing and growth disciplines in a very competitive market. Prior to this, I spent 8 years in media & creative agencies, planning and buying media for multiple global brands.
AGENDA
08:45 Registration
09:30 Commerce Futures Welcome and Partner Introductions
09:40 Panel Discussion with Alan Cruickshank, the Former Insights Director at tails.com and Edward Hamilton, Head of Marketing at Veloforte
10:20 Breakfast is Served and Table Questions Discussed
11:00 Final Comments and Networking
11:30 Event Closes
Alan Cruickshank
Ex Insights Director
tails.comRead Full Bio →
Alan Cruickshank was Insights Director at tails.com, the online pet food subscription brand. With a background in operations and organisational change, he's helped a range of organisations improve their performance and output. Recognised as part of the DataIQ 100 and winning the First Generation Chief Data Officer award in 2018, he's led a team of analysts, data scientists, engineers and researchers to drive insight led decision making and change the world of pet food for good.
Edward Hamilton
Head of Marketing
VeloforteRead Full Bio →
3 years in a fast growing sports nutrition D2C brand, leading the marketing and growth disciplines in a very competitive market. Prior to this, I spent 8 years in media & creative agencies, planning and buying media for multiple global brands.
Venue
Swan London, 21 New Globe Walk, Bankside, London SE1 9DT
Swan’s light and airy Balcony Room is an exclusive venue hire in London with remarkable views of the iconic riverside. Floor to ceiling French windows open onto the private balcony with its backdrop of St Paul’s Cathedral, the Thames, and the Globe Theatre. The Balcony Room is perfect for cocktail parties, seated dinners, Christmas parties, private parties and day meetings.
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