Know Your Customer

Ben Hardy is the Chief Operating Officer at Astrid & Miyu, the brand revolutionising the jewellery experience. Prior to joining Astrid & Miyu his career has been focused in commercial finance with the bulk of experience coming from Financial Planning and Analysis. Ben has worked in some of the fastest growing UK companies including Charlotte Tilbury and has been involved in fundraisers, acquisitions and global market expansion.

Alan Cruickshank was Insights Director at tails.com, the online pet food subscription brand. With a background in operations and organisational change, he's helped a range of organisations improve their performance and output. Recognised as part of the DataIQ 100 and winning the First Generation Chief Data Officer award in 2018, he's led a team of analysts, data scientists, engineers and researchers to drive insight led decision making and change the world of pet food for good.

A lifelong ‘old school’ retailer, Mat is passionate about product and service. Having worked in a number of roles across start-ups to global names, VC backed brands to his own boot-strapped retail and manufacturing business, Mat now heads up the Ecom operation for contemporary fashion brand Universal Works. In a complex omni-channel world, Mat’s approach is a simple one, to focus on the basics: great products, well priced and presented, and backed up with best in class customer service.

Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.