Know Your Customer

08:45 - 13:00
UK
9.5.2024
Conference

Fora, 35-41 Folgate Street, London E1 6BX

London

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Know Your Customer

London

Conference

May 9, 2024

Summary

Grow by really understanding their missions and journeys

As consumers we create habits for ourselves - discount monkey, last-minute shopper, subscriber, hoarder. We play out those habits differently against each shopping mission - and so for brands trying to understand and promote effectively there are huge benefits that can be made in loyalty, repeat purchase and more when we are able to put the effort into knowing the consumer.

True to the Commerce Futures mission of bringing communities together to share in a safe learning environment, this breakfast will feature speakers from high-growth beauty, subscription, wellness and more. 

Our sessions will talk through segmentation, promotions, bundling, communication strategies and how to "be there" when your customer needs you.

PastriesDelegates networkingAudience at a Commerce Futures conference.

By joining us you'll uncover:

  • The best tools out there which are being used by our group.
  • Where you should apply the efforts of your small team to learn the most about your customer.
  • What good looks like and where you should be aiming.
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Lucy Murray

Lucy Murray

Creative Lead

Free Soul

Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.

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Ben Hardy

Ben Hardy

Chief Operating Officer

Astrid & Miyu

Ben Hardy is the Chief Operating Officer at Astrid & Miyu, the brand revolutionising the jewellery experience. Prior to joining Astrid & Miyu his career has been focused in commercial finance with the bulk of experience coming from Financial Planning and Analysis. Ben has worked in some of the fastest growing UK companies including Charlotte Tilbury and has been involved in fundraisers, acquisitions and global market expansion.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Lucy Murray
Ben Hardy
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:45 Registration & Arrival Breakfast

09:30  Welcome from Commerce Futures

09:40 Introductory Guest Speaker with Q&A

10:10 Workshop

10:40 Refreshment Break

11:00 The 360 Approach to Gaining a Lifetime Customer

Fireside Chat with Q&A -

Ben Hardy, Chief Operating Officer at Astrid & Miyu

11:30 Build a Community through Subscription

Panel Discussion with Q&A -

  • Lucy Murray, Creative Lead at Free Soul

12:20 Final Comments before Networking Lunch

13:00 Event Closed

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Lucy Murray
Ben Hardy
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Lucy Murray

Lucy Murray

Creative Lead

Free Soul

Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.

LEARN MORE →Close icon
Ben Hardy

Ben Hardy

Chief Operating Officer

Astrid & Miyu

Ben Hardy is the Chief Operating Officer at Astrid & Miyu, the brand revolutionising the jewellery experience. Prior to joining Astrid & Miyu his career has been focused in commercial finance with the bulk of experience coming from Financial Planning and Analysis. Ben has worked in some of the fastest growing UK companies including Charlotte Tilbury and has been involved in fundraisers, acquisitions and global market expansion.

LEARN MORE →Close icon

Venue

Fora, 35-41 Folgate Street, London E1 6BX

Steeped in history, the impressive iron gate entrance detailing the history of the neighbourhood will leave a lasting impression. The space features enhanced wellness amenities, with outdoor spaces to breathe, meditation spaces and a roof terrace, it encourages work-life balance. Located in Spitalfields, the building is a 7 minute walk from Liverpool Street Station.

Find directions →
Know Your Customer

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