Know Your Customer
Fora, 35-41 Folgate Street, London E1 6BX
London
Summary
Grow by really understanding their missions and journeys
As consumers we create habits for ourselves - discount monkey, last-minute shopper, subscriber, hoarder. We play out those habits differently against each shopping mission - and so for brands trying to understand and promote effectively there are huge benefits that can be made in loyalty, repeat purchase and more when we are able to put the effort into knowing the consumer.
True to the Commerce Futures mission of bringing communities together to share in a safe learning environment, this breakfast will feature speakers from high-growth beauty, subscription, wellness and more.
Our sessions will talk through segmentation, promotions, bundling, communication strategies and how to "be there" when your customer needs you.
By joining us you'll uncover:
- The best tools out there which are being used by our group.
- Where you should apply the efforts of your small team to learn the most about your customer.
- What good looks like and where you should be aiming.
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Lucy Murray
Creative Lead
Free SoulRead Full Bio →
Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.
Ben Hardy
Chief Operating Officer
Astrid & MiyuRead Full Bio →
Ben Hardy is the Chief Operating Officer at Astrid & Miyu, the brand revolutionising the jewellery experience. Prior to joining Astrid & Miyu his career has been focused in commercial finance with the bulk of experience coming from Financial Planning and Analysis. Ben has worked in some of the fastest growing UK companies including Charlotte Tilbury and has been involved in fundraisers, acquisitions and global market expansion.
Alan Cruickshank
Insights Director
tails.comRead Full Bio →
Alan Cruickshank is Insights Director at tails.com, the online pet food subscription brand. With a background in operations and organisational change, he's helped a range of organisations improve their performance and output. Recognised as part of the DataIQ 100 and winning the First Generation Chief Data Officer award in 2018, he's led a team of analysts, data scientists, engineers and researchers to drive insight led decision making and change the world of pet food for good.
AGENDA
08:45 Registration & Arrival Breakfast
09:30 Welcome from Commerce Futures
09:40 Introductory Guest Speaker with Q&A
10:10 Workshop
10:40 Refreshment Break
11:00 The 360 Approach to Gaining a Lifetime Customer
Fireside Chat with Q&A -
Ben Hardy, Chief Operating Officer at Astrid & Miyu
11:30 Build a Community through Subscription
Panel Discussion with Q&A -
- Lucy Murray, Creative Lead at Free Soul
- Alan Cruickshank, Insights Director at Tails.com
12:20 Final Comments before Networking Lunch
13:00 Event Closed
Lucy Murray
Creative Lead
Free SoulRead Full Bio →
Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.
Ben Hardy
Chief Operating Officer
Astrid & MiyuRead Full Bio →
Ben Hardy is the Chief Operating Officer at Astrid & Miyu, the brand revolutionising the jewellery experience. Prior to joining Astrid & Miyu his career has been focused in commercial finance with the bulk of experience coming from Financial Planning and Analysis. Ben has worked in some of the fastest growing UK companies including Charlotte Tilbury and has been involved in fundraisers, acquisitions and global market expansion.
Alan Cruickshank
Insights Director
tails.comRead Full Bio →
Alan Cruickshank is Insights Director at tails.com, the online pet food subscription brand. With a background in operations and organisational change, he's helped a range of organisations improve their performance and output. Recognised as part of the DataIQ 100 and winning the First Generation Chief Data Officer award in 2018, he's led a team of analysts, data scientists, engineers and researchers to drive insight led decision making and change the world of pet food for good.
Venue
Fora, 35-41 Folgate Street, London E1 6BX
Steeped in history, the impressive iron gate entrance detailing the history of the neighbourhood will leave a lasting impression. The space features enhanced wellness amenities, with outdoor spaces to breathe, meditation spaces and a roof terrace, it encourages work-life balance. Located in Spitalfields, the building is a 7 minute walk from Liverpool Street Station.
Find directions →
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