Launching the Spheera Platform

18:30 - 22:30 GMT
UK
25.5.2023
Product Launch

BAFTA, 195 Piccadilly, St. James's, London W1J 9LN

London

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Launching the Spheera Platform

London

Product Launch

May 25, 2023

Summary

The Future of Advertising, Today

Once upon a time, advertising was simple, not easy, but nowhere near as complex as it is now. In 2023, your customers don’t just hate adverts, they’ll even pay to avoid them. As consumers become more wary and regulations become increasingly complicated, brands have to earn their attention through more innovative means.

By subtly introducing, or even demonstrating, your product in the right piece of content you’ll be presenting it to your audience in a way that feels more natural, piquing the interest of your potential customer, rather than pushing them away. Whilst we can’t do this for you, we can introduce you to an AI driven approach to fractional advertising and the modernised solution to reaching new audiences.

Join us on Thursday 25th May at BAFTA, the British Academy of Film and Television Arts, to experience the launch of our new platform ‘Spheera’ - an innovative approach to fractional advertising. As well as learning more about Ryff’s intricate AI technology, you’ll gain an exclusive look at our new platform in a product demonstration, and hear how adopting an innovative approach to fractional advertising has transformed the ways that brands and content like yours can connect with new audiences

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Roy Taylor

Roy Taylor

CEO

Ryff

Roy Taylor has been Founder and CEO of Ryff Inc. since the company was formed in June 2018.  Ryff is the inventor & world leader in VPP (Virtual Product Placement) which delivers real-time, digital dynamic brand integration for sport, social media, film, and television.  

Until December 2021 Roy was also a Director for the Board of BAFTA (British Academy of Film & Television Arts) North America.  Chairman Emeritus to the Infinity Film Festival Roy is also Technology Advisor to three film schools, the Beijing Film Academy, Dodge college, Chapman University of Film and Media Arts and The Johnny Carson Center of Emerging Media Arts.

Roy is principally known for the invention of the ecosystem business model whilst at NVIDIA and for his roles in supporting the video game industry.  He is synonymous with his ‘The Way It’s Meant To Be Played’ campaign and the catchphrase ‘Can it play Crysis?’.  More recently he has been a vocal advocate for the metaverse including VR, AR and AI.  In his role as head of AMD Studios Taylor was Executive Producer of VRLA, the world’s largest VR event and during this time he picked up Executive Producer credits for three VR productions and India’s most successful film, Baahubali.

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18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Roy Taylor
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:30 - Arrival & Welcome Drinks

19:00 - Opening Speech from Roy Taylor, CEO - Ryff

19:15 - Product Demo & Customer Casestudy

19:30 - Networking & Canapé

22:30 - Event closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Roy Taylor
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Roy Taylor

Roy Taylor

CEO

Ryff

Roy Taylor has been Founder and CEO of Ryff Inc. since the company was formed in June 2018.  Ryff is the inventor & world leader in VPP (Virtual Product Placement) which delivers real-time, digital dynamic brand integration for sport, social media, film, and television.  

Until December 2021 Roy was also a Director for the Board of BAFTA (British Academy of Film & Television Arts) North America.  Chairman Emeritus to the Infinity Film Festival Roy is also Technology Advisor to three film schools, the Beijing Film Academy, Dodge college, Chapman University of Film and Media Arts and The Johnny Carson Center of Emerging Media Arts.

Roy is principally known for the invention of the ecosystem business model whilst at NVIDIA and for his roles in supporting the video game industry.  He is synonymous with his ‘The Way It’s Meant To Be Played’ campaign and the catchphrase ‘Can it play Crysis?’.  More recently he has been a vocal advocate for the metaverse including VR, AR and AI.  In his role as head of AMD Studios Taylor was Executive Producer of VRLA, the world’s largest VR event and during this time he picked up Executive Producer credits for three VR productions and India’s most successful film, Baahubali.

LEARN MORE →Close icon

Venue

BAFTA, 195 Piccadilly, St. James's, London W1J 9LN

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Launching the Spheera Platform

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