Leading In Luxury

18:00 - 20:30
UK
31.5.2018
Dinner

Christopher's Grill, 18 Wellington Street, London, England, WC2E 7DD, United Kingdom

London

ing international women's day
Italy flagUnited Kingdom flagGerman flagDutch flagFrench flagDanish flag
Partnered with:

Leading In Luxury

London

Dinner

May 31, 2018

Summary

Retaining your status as a luxury business

Retaining your status as a luxury business in an age where it is open to influence and interpretation across a myriad of channels and demographics is a challenge that is keeping every luxury business owner awake at night. At our exclusive dinner we focused on the topic of developing and protecting your brand's luxury status.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • The opportunities that exist in enhancing the luxury status of your brand
  • How luxury/specialist brands can better integrate social commerce to build their business
  • How luxury brands are mastering social content - scarcity v availability
Two arrows pointing up
To top
Michael Crooks

Michael Crooks

Senior Director, Global Relational Marketing

DVF (Diane von Furstenberg)

Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.

LEARN MORE →Close icon
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Michael Crooks
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:00

Arrival & Welcome drinks

18:20

Welcome
Commerce Futures

18:35

Introduction, Michael Crooks at Diane von Furstenberg (DVF)

18:55

Starters (Topic one - Discussion at individual tables)
Profiling your luxury customer & defining your omnichannel approach

19:10

Topic one discussed as a collective

19:20

Mains (Topic two - Discussion at individual tables)
How to engage with your customer

19:35

Topic two discussed as a collective

19:45

Desserts (Topic three - Discussion at individual tables)
How to enhance your luxury brand

19:55

Topic three discussed as a collective

20:05

Final remarks / Networking, Michael Crooks at Diane von Furstenberg (DVF)

20:30

Event close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Michael Crooks
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Michael Crooks

Michael Crooks

Senior Director, Global Relational Marketing

DVF (Diane von Furstenberg)

Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.

LEARN MORE →Close icon

Venue

Christopher's Grill, 18 Wellington Street, London, England, WC2E 7DD, United Kingdom

Find directions →
Leading In Luxury

Partners

Similar Events

Brand ExperienceBrand Experience
London
Dinner
11.7.24
Endless AisleEndless Aisle
London
Conference
26.6.24
Redefining BrandRedefining Brand
Paris
Breakfast
6.6.24
 Content & Commerce Content & Commerce
Milan
Dinner
23.5.24
View All