Leading In Luxury
Retaining your status as a luxury business in an age where it is open to influence and interpretation across a myriad of channels and demographics is a challenge that is keeping every luxury business owner awake at night. At our exclusive dinner we focused on the topic of developing and protecting your brand's luxury status.
Topics we covered...
At our Luxury dinner we discussed...
- The opportunities that exist in enhancing the luxury status of your brand
- How luxury/specialist brands can better integrate social commerce to build their business
- How luxury brands are mastering social content - scarcity v availability
- Founders, CEO's & Owners
- Heads of eCommerce, Mobile, Digital, User Experience & Brand
- Chief Marketing Officers
- Chief Digital Officers
- Directors of Brand, Marketing, Online, eCommerce
Michael Crooks is a marketing strategist with a research background in biochemistry and experimental psychology conducted at the University of Pennsylvania. He is currently the Senior Director of Global Relational Marketing at Diane von Furstenberg. Before DVF, Michael oversaw Customer Insights & Marketing Campaigns at Gucci, and prior to Gucci was responsible for digital database marketing at Gilt Groupe’s Jetsetter. He has also held various posts in marketing, merchandising, and menswear accessories design at Tommy Hilfiger, Lord & Taylor, and Sid Mashburn.
While at university after competing for Penn’s nationally-ranked wrestling program, Crooks found a passion for research: he worked for pioneering biophysicist Dr. Britton Chance, conducting near-infrared (fNIR) biochemistry imaging to examine brain patterns in the prefrontal cortex during problem solving. He then served as Research Assistant to Dr. Aaron T. Beck, the founder of Cognitive Therapy.
After leaving the world of academic research to pursue a business career in fashion and luxury, Crooks has spent the last few years utilizing an interdisciplinary background across creative & quantitative capacities to fine-tune an evidence-based, customer-centric approach to marketing – leveraging data analytics, clienteling, training, and events, as well as creating experiential moments that combine digital and physical elements to drive business growth via innovation.
Arrival & Welcome drinks
Introduction, Michael Crooks at Diane von Furstenberg (DVF)
Starters (Topic one - Discussion at individual tables)
Profiling your luxury customer & defining your omnichannel approach
Topic one discussed as a collective
Mains (Topic two - Discussion at individual tables)
How to engage with your customer
Topic two discussed as a collective
Desserts (Topic three - Discussion at individual tables)
How to enhance your luxury brand
Topic three discussed as a collective
Final remarks / Networking, Michael Crooks at Diane von Furstenberg (DVF)
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. This context marketing is the only way to manage meaningful customer experiences that delight audiences, build loyalty, and drive revenue. More than 5,200 brands—including American Express, Carnival Cruise Lines, easyJet, and L’Oréal—have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
OSF Commerce act as consultants to global retailers, helping them achieve their international, omnichannel and commerce optimisation goals. With extended experience in cloud technology and eCommerce integrations, OSF takes care of the whole eCommerce ecosystems, helping retailers choose, implement and customise the ideal solution for their needs. Our agile approach allows us to scale global growth more quickly and enable retailers to simplify the customer experience. The solutions give you a single view of your customers across all channels, enhance the retail experience to increase spend and customer satisfaction. OSF Commerce do this via their integration and best in class commerce and back-end platforms.
OSF Commerce have helped over 70 international brands successfully launch over 120 online stores, including Marmot, Urban Decay, Burton and Burt's Bees. Their work has been seen by 167 million eCommerce visitors, and their customers have processed over 1 billion online orders.
Q: Is there a fee for attending the Commerce Futures event?
A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.
Q: Can I bring a colleague?
A: Additional places will be subject to availability. Please ask your colleague to register via the website.
Q: Who else will be there?
A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.
Q: What is the address of the venue?
A: Christopher's Grill, 18 Wellington Street, London, England, WC2E 7DD, United Kingdom
Q: Is there a dress code for this event?
A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.
Q: Who is Commerce Futures?
A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.
Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.