Leading In Luxury
Fortnum & Mason, , 181 Piccadilly, England, W1A 1ER
Luxury retail has always required a delicate approach. Brands are obliged to dote on their customers, offering not only quality but exclusivity, and an efficacious brand narrative have never been more important.
To aid discovery, storytelling and in-store theatre now play a pivotal role in showcasing the craftsmanship of products and demonstrating that luxury can also evolve with the times. With millennials now more willing to splash the cash on sought-after higher end items, it’s important to not ignore this slice of the demographic, whilst continuing to treat the traditional customer as the VIP they are.
Our Leading in Luxury dinner invited industry leaders to re-examine the luxury buyer profile and target new segments. Attendees did this throughout the evening whilst considering how to create innovative and memorable experiences throughout the buying cycle.
- What tactics you can employ to monitor the needs of an ever-shifting target audience
- The value of experiential in long-term strategy and whether these experiences have a ‘use by’ date
- What does the future of luxury look like?
18:30 Arrival & Welcome Drinks
Peter Swanston, Chief Commercial Officer - Asprey London
19:20 Starters (Topic one - Discussion at individual tables)
19:50 Topic one discussed as a collective
20:10 Mains (Topic two - Discussion at individual tables)
20:40 Topic two discussed as a collective
21:00 Desserts (Topic three - Discussion at individual tables)
21:30 Topic three discussed as a collective
21:50 Final remarks / Networking