Redefining Brand
Cafe Louise, 155 Bd Saint-Germain, 75006 Paris, France
Paris
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Summary
Where the purchase happens
In 2023 luxury purchases shifted location. The multi-brand retailers selling luxury brands faltered (and some failed), whilst brands themselves demonstrated an increased confidence to engage in an online transaction - with some really focusing on this channel.
Whilst the boutique will always be the safe place for luxury, online is increasingly a comfortable place, and for the consumer a trusted shopping channel - provided the purchase feels safe and secure of course.
Our brand dinner will focus on the final transaction for luxury goods online. How the shopper buys and how brands can focus on that final moment of purchase to give the customers the very best experience.
Over dinner we will debate:
- Boutique experiences, enticing customers online and in-store
- Balancing exclusivity and growth
- Shifting Luxury Demographics, adapting digital strategies to meet evolving expectations of the luxury consumer
AGENDA
18:30 | Arrival & Welcome Drinks
19:15 | Guests Sit
19:20 | Welcome Commerce Futures
19:30 | Opening Speech Guest speaker
20:00 | Starters: Topic One - Delving into Boutique Experiences
20:20 | Topic One discussed as a collective
20:30 | Mains: Topic Two - Ways to Redefine your brand
21:10 | Topic Two discussed as a collective
21:40 | Desserts & Networking
23:00 | Event Closes
Venue
Cafe Louise, 155 Bd Saint-Germain, 75006 Paris, France
Nestled on the Left Bank, in the heart of Saint-German-des-Près, the Louise welcomes you every day of the year in continuous service, in a warm, elegant and intimate atmosphere.
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