Luxury Dinner 2021

18:30 22:30 BST
UK
30.6.2021
Dinner

London

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Luxury Dinner 2021

London

Dinner

June 30, 2021

Summary

London 2021

Predictions show that eCommerce will account for 30% of the luxury goods market by 2025, so how can you compete with the big names in Luxury that are doing it all right? We’re here to tell you.

With the idea of pop-ups and digital stores becoming the new normal, brands are having to re-focus their efforts to introduce new strategies, and implement experiential marketing techniques to create more immersive experiences between their brand and customers.

A big factor for brands now is to innovate both their business models and value propositions to fit modern digital-infused lifestyles. Gen Zes and Millennials alone spend a staggering 17.5 hours on the internet per week, 98% of which are social media usage. So those brands (and you know who you are) that are taking a big leap in the industry to digitise pop-up stores and create a more harmonised store experience online/offline, very well done.

Our Luxury Dinner 2021 re-examined new and old concepts in the luxury space. Attendees were some of the industry’s biggest leaders, who discussed three topics over the three-course dinner in the 5* venue in London.

This event was complimentary and was in a Covid safe setting: It was a small intimate hybrid event for industry leaders. All government and safety regulations were in place. Those who were unable to travel to London, joined us virtually from the comfort of their own home!

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Social media in luxury - how to use it well.
  • Behind on digital - how do you catch up?
  • Your shop doors were closed due to Covid-19 - what changed?
  • What is a luxury digital experience (e.g. videos, content etc)?
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Bianca Mercer

Bianca Mercer

Head of Digital Channels

Manolo Blahnik

Bianca, has recently joined Manolo Blahnik with overall responsibility for the commercial, technical, operational and creative aspects of all digital channels.

Bianca has extensive experience in trading eCommerce sites and running eCommerce teams. She has implemented global digital marketing strategies, innovative customer experience initiatives like ’90 minute deliveries’ and restructured & build eCommerce teams.

Over the last 10 years she has launched over 30 websites globally and been directly responsible for the development and implementation of the digital strategy of these sites, including Canon, Haglöfs, Ted Baker, American Eagle Outfitters, Claire’s Accessories, Mamas & Papas and Smythson of Bond Street.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Bianca Mercer
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:30

Arrival & Welcome Drinks

18:50

Welcome
Commerce Futures

19:00

Introduction
Bianca Mercer - Head of Digital Channels, Manolo Blahnik

19:30

Starters (Topic one - Discussion at individual tables)

20:00

Topic one discussed as a collective

20:20

Mains (Topic two - Discussion at individual tables)

20:50

Topic two discussed as a collective

21:10

Desserts (Topic three - Discussion at individual tables)

21:40

Topic three discussed as a collective

22:00

Final remarks / Networking

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Bianca Mercer
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Bianca Mercer

Bianca Mercer

Head of Digital Channels

Manolo Blahnik

Bianca, has recently joined Manolo Blahnik with overall responsibility for the commercial, technical, operational and creative aspects of all digital channels.

Bianca has extensive experience in trading eCommerce sites and running eCommerce teams. She has implemented global digital marketing strategies, innovative customer experience initiatives like ’90 minute deliveries’ and restructured & build eCommerce teams.

Over the last 10 years she has launched over 30 websites globally and been directly responsible for the development and implementation of the digital strategy of these sites, including Canon, Haglöfs, Ted Baker, American Eagle Outfitters, Claire’s Accessories, Mamas & Papas and Smythson of Bond Street.

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