Mandarin Oriental, 251 Rue Saint Honoré, Paris, IDF, 75001, France
The world of high fashion has changed dramatically over the last 2 years. Fashion houses have found a way to engage, sell and sustain brand equity through both personal and online channels, whilst customers have both remained loyal AND experimented with new brands.
Social has exploded many of the myths around luxury in recent years, with mystique being replaced by celebrity for many fashion houses. With luxury reaching new audiences a little more each year, we all have questions about the new customer, new digital channels, traditional service and where growth will really come from.
With global markets in a state of true turmoil - it was time to gather and discuss the challenges ahead, those issues that really matter to business leaders in this sector, in a private and exclusive restaurant where conversation was held in Chatham House rules.
Over the evening we discussed:
- Online fashion & Luxury - How, If and Where should investments be made?
- How to provide an experience that is both differentiating and consistent between the different online and in-store channels?
- Blending personal service with digital - What is the best mix?
- The social dilemma - Is luxury making the most of social media?
18:30: Arrival & Welcome Drinks
19:00: Welcome - Commerce Futures
19:10: Introduction - Elodie Loing - Managing Director, Nina Ricci
19:40: Starters (Topic one - Discussion at individual tables)
20:10: Topic one discussed as a collective
20:30: Mains (Topic two - Discussion at individual tables)
21:00: Topic two discussed as a collective
21:20: Desserts and Networking