Multi-Brand Marketplaces
The Langham Hotel, 1C Portland Pl, London W1B 1JA
London
Summary
The why's, where's and how much?
As the search for growth coincides with more agile technology, creating a marketplace business model is starting to make more commercial sense for many brand-owners.
Across Europe companies are seeing that building good rich product data means that they can list across many platforms, create better customer experiences that are tightly defined to the requirements of each marketplace, and when building their own can build-in benefit for their own brands over those listed alongside.
There is no question that creating a marketplace is a significant decision but the truth is that no brand seems to be able to live alone now. From Gucci on Farfetch to Jigsaw on NEXT the future is clear, build partnerships that are symbiotic but invest in your own destination over everyone else's.
- Creating a compelling business model to take to the board
- Understanding which pieces of the puzzle you have, and which are missing
- How to build momentum, and where will the journey take you?
Peter Mudahy
Director of Global Operations
PAK CosmeticsRead Full Bio →
Peter Mudahy is a revolutionary marketeer and popular figure within the European hair and beauty scene. Based in the UK and with more than 30+years' experience in the industry having worked with the likes of L’Oréal, Revlon and Redken. Peter has been prominent in building both professional and consumer beauty brands. Peter Mudahy lifelong works have been instrumental predominately within the multicultural, textured and Afro hair sector across the UK, USA and Africa markets.
Over the past 16years' he has successfully led Pak Cosmetics, which boasts over 10million customers and 28 retail stores here in London and across the South East. Leading the way in the hair and beauty space, he also oversees 6 ecommerce stores specialising in hair and beauty products.
AGENDA
18:30 Arrival & Welcome Drinks
19:15 Welcome - Commerce Futures
19:25 Introduction - Peter Mudahy, CEO of PAK Cosmetics
19:55 Starters (Topic one - Discussion at individual tables)
20:25 Topic one discussed as a collective
20:45 Mains (Topic two - Discussed at individual tables)
21:15 Topic two discussed as a collective
21:35 Desserts and Networking
Peter Mudahy
Director of Global Operations
PAK CosmeticsRead Full Bio →
Peter Mudahy is a revolutionary marketeer and popular figure within the European hair and beauty scene. Based in the UK and with more than 30+years' experience in the industry having worked with the likes of L’Oréal, Revlon and Redken. Peter has been prominent in building both professional and consumer beauty brands. Peter Mudahy lifelong works have been instrumental predominately within the multicultural, textured and Afro hair sector across the UK, USA and Africa markets.
Over the past 16years' he has successfully led Pak Cosmetics, which boasts over 10million customers and 28 retail stores here in London and across the South East. Leading the way in the hair and beauty space, he also oversees 6 ecommerce stores specialising in hair and beauty products.
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