Maximising The Checkout

08:15 - 10:30
UK
27.4.2017
Breakfast

Chandos House, 2 Queen Anne Street, London, W1G 9LQ

London

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Maximising The Checkout

London

Breakfast

April 27, 2017

Summary

Payments. Risk. Retention.

As net new online customers are increasingly hard to find, the shopping cart itself - the design, tools and level of consideration needed is the next battleground.

Whilst there is a debate to be had about the level of “friction” that should exist within the checkout experience, new devices and options within payments and account-setup are moving so quickly that it is easy for your checkout to become bloated.

Enabling alternative payment methods (APM’s) brings a whole stream of benefits to both customer and merchant. As more and more ‘easier’ ways to pay are introduced and expectations adapt, the need to remove friction from the checkout process will become ever more vital to your overall brand strategy. Whilst this is the case, the on-going requirement to mitigate risk against fraudulent orders must be adapted and dovetailed into this new payment landscape to ensure fraud associated losses are limited.

The panel of industry professionals guided us through an interactive discussion about what processes and tools you can put into place to ensure your business is ahead of the game.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Prioritising new alternative payment methods (APM's)
  • Mobile authentication and the associated risks
  • Identity and how merchants keep on top of their internal processes and (Fraud) rules
  • First time fraud risk – stopping fraud at the first instance
  • Identity challenges – how they play into the increasing complexity of online payment
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Spencer Hudson

Spencer Hudson

Global Technical Solutions Manager

GHD

Spencer is an experienced solutions architect and currently the Global Technical Solutions Manager at GHD (a leader and innovator in hair styling), having worked within the digital team for the past 13 years, gaining extensive experience in all the operational aspects of international eCommerce and performance optimistation. He is responsible for the technical operation and performance of multiple international websites, including the UK.

He is also a keen runner (recently completing two consecutive marathons in support of the 401 Challenge) and an avid consumer of all things Sci-Fi.

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Louise Lyons

Louise Lyons

Head of eCommerce

Annoushka

Louise is Head of eCommerce at Annoushka Ltd, the eponymous fine jewellery company of Annoushka Ducas, Founder of Links of London. Annoushka’s jewellery is designed for women by women and has gained a loyal following from women such as the Duchess of Cambridge, Suki Waterhouse, Rhianna, Patricia Arquette and Gwyneth Paltrow.

From a background managing large-scale development projects within a sales environment, Louise took a passion for fine jewellery into transformational eCommerce roles first at Theo Fennell and now at Annoushka Ltd - championing the luxury eCommerce experience.

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Nick Owen

Nick Owen

Head of IT

Orlebar Brown

Nick has been working in technology for 15 years, across many different industries, fortunately ending up in retail for the past 8 years where he’s currently the Head of IT at Orlebar Brown. Previously he worked as IT Operations Manager at The Dune Group and more recently Head of IT at Agent Provocateur.

From Y2K rollouts for BAT, NAT and local councils, he has most recently been working in hybrid positions managing infrastructure and support teams whilst project managing web deployments and advising on other major projects such as CRM and Multichannel.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Spencer Hudson
Louise Lyons
Nick Owen
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

This event will start from 08:15 at Chandos House, W1G 9LQ.

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Spencer Hudson
Louise Lyons
Nick Owen
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Spencer Hudson

Spencer Hudson

Global Technical Solutions Manager

GHD

Spencer is an experienced solutions architect and currently the Global Technical Solutions Manager at GHD (a leader and innovator in hair styling), having worked within the digital team for the past 13 years, gaining extensive experience in all the operational aspects of international eCommerce and performance optimistation. He is responsible for the technical operation and performance of multiple international websites, including the UK.

He is also a keen runner (recently completing two consecutive marathons in support of the 401 Challenge) and an avid consumer of all things Sci-Fi.

LEARN MORE →Close icon
Louise Lyons

Louise Lyons

Head of eCommerce

Annoushka

Louise is Head of eCommerce at Annoushka Ltd, the eponymous fine jewellery company of Annoushka Ducas, Founder of Links of London. Annoushka’s jewellery is designed for women by women and has gained a loyal following from women such as the Duchess of Cambridge, Suki Waterhouse, Rhianna, Patricia Arquette and Gwyneth Paltrow.

From a background managing large-scale development projects within a sales environment, Louise took a passion for fine jewellery into transformational eCommerce roles first at Theo Fennell and now at Annoushka Ltd - championing the luxury eCommerce experience.

LEARN MORE →Close icon
Nick Owen

Nick Owen

Head of IT

Orlebar Brown

Nick has been working in technology for 15 years, across many different industries, fortunately ending up in retail for the past 8 years where he’s currently the Head of IT at Orlebar Brown. Previously he worked as IT Operations Manager at The Dune Group and more recently Head of IT at Agent Provocateur.

From Y2K rollouts for BAT, NAT and local councils, he has most recently been working in hybrid positions managing infrastructure and support teams whilst project managing web deployments and advising on other major projects such as CRM and Multichannel.

LEARN MORE →Close icon

Venue

Chandos House, 2 Queen Anne Street, London, W1G 9LQ

Find directions →
Maximising The Checkout

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