Keeping Up With The Millennials - London

The Langham London, 1C Portland Place, Marylebone, London, W1B 1JA (Directions)

Keeping Up With The Millennials - London

Mobile. Social. Shoppable.

Millennials are a big deal. Not only are they the largest generation since the ‘Baby Boom’, but they’re also about to enter their prime purchasing years.

Born between 1980 and 2000, Millennials make up a quarter of the world’s population – some 1.7 billion people. These smartphone-wielding young people offer retailers rich opportunities for mobile commerce. They spend most of the day on their phones and are the largest group driving smartphone transactions. And they are rapidly turning into the most important consumer group in the world.

This exclusive morning conference looked at how they (The Millennials) are now going mobile to make their purchases, and are changing the world of eCommerce. We also debunked a few Millennial Myths and as always, garnered 'war stories' from our speakers on the front line of eCommerce.

Online retailers can’t afford to ignore the empowered, demanding Millennial generation’s needs when it comes to eCommerce. It’s time for businesses to re-evaluate the old methods used on Gen X and Baby Boomers, and embrace the shift to mobile.

Don’t let this group slip through your fingers, hone in on the digital world and all the advantages it has to offer. Take the leap to accommodate those who fuel the online retail world, today.

Our event explored and discussed the following topics:

  • Smartphone Savvy – your site may be mobile responsive, but how does it look and operate?
  • Seamless Checkout – a secure payment option is necessary for Millennials on mobile
  • Personalised Shopping Experiences – creating a whole new level of customer engagement
  • The Price – a good price goes a long way, this is the number one factor for Millennials making a purchase
  • Loyalty Programs – there may be myths around brand loyalty, but… Millennials love a discount code
  • Social Media – Millennials spend nearly 18 hours a day consuming media, imagine the marketing outreach!
  • Influencer Marketing – Millennials are placing more and more trust into social media influencers & bloggers
  • Social Goodness – showcasing social responsibility is not only a chance for your business to make the world a better place, but to also create a new way for Millennials to enact social change (which they love!)
  • Feedback & Surveys – listening to your customers is more important than ever, visible feedback is a huge influencer on a purchase

Those in attendance at this event were:

  • Directors of Digital, eCommerce, Marketing & Customer Experience (CX)
  • Chief Digital Officers
  • Strategy, Research, Insight & Innovation leaders
  • Heads of Brand, Mobile, Digital & Social
  • Senior Customer Experience (CX) & User Experience (UX) leaders
  • CEO’s, Founders & Owners


James Gold

James Gold

Co-founder, Skinnydip London

James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.

Never coming up for breath, Gold alongside his co-founders have expanded into a team of over 50 people around the world accelerating the brand and its impact. Growing the business organically, the privately-owned company has seen its loyal social media followers of over 410k transform Skinnydip London from a vibrant start-up to an internationally recognised and religiously followed brand.

Maya Traykova

Maya Traykova

Head of Growth & Marketing,

Maya is currently Head of Growth Marketing at lifestyle & gifting online retailer, she is responsible for optimising performance across multiple channels through analytics and customer insights. With over 13 years of experience - on both agency and client side, as well as in tech start-ups - and having worked with brands like Nestle, Mazda and Oriflame, Maya is dedicated to creating better user experiences through innovative growth marketing tactics and technology. was originally founded in 1998 by two university friends looking to create an online retailer where alternative, imaginative and cool products could be purchased. Their products feature a curated range of alternative homewares, lifestyle accessories, tech, unusual alcohol and unique gifts.

Mark Wright

Mark Wright

Managing Director of Multichannel, Jack Wills

Mark Wright is the Managing Director of Multichannel at iconic British fashion brand Jack Wills, where he leads transformation to put customer insight at the heart of decision making. He has a wealth of retail experience, beginning his career at Marks & Spencer and joining Jack Wills in 2015. Since then he has implemented a number of strategic initiatives resulting in double digit sales growth, return to profit, and a top ten BDO ranking. More recently Mark has been involved in many eCommerce innovations, particularly on mobile, to deliver the best possible experience to the Millennial demographic of the Jack Wills consumer base.




Since 2004, Tryzens has been trusted by retail’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services.

From concept to outcome, Tryzens offer a range of services to enable their clients to Plan, Build, Run and Enhance their eCommerce offering throughout their Multichannel development, whether starting in-store or online.

Find out more


dotmailer is a marketing automation platform, supported by world-class strategic and support services. It enables you to use transactional, behavioural and social insights to design, test and send powerful automated email and multi-channel programs – and then be smarter and faster the next time round. With dotmailer you improve your engagement rates, increase your ROI and really connect with your customers.

Established for over 15 years, dotmailer is a global business headquartered in the UK and boasts more than 70,000 users in over 150 countries. Key eCommerce clients include Elemis, Paul Smith, Paperchase and Oliver Sweeney.

Find out more

Salesforce Commerce Cloud

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. Salesforce Commerce Cloud powers commerce operations across all points of sale, including web, social, mobile, in-store and more. The leading enterprise cloud commerce solution, it allows the world's top retail brands to continuously innovate in the complex, consumer-driven world.

As part of the world’s #1 CRM platform, Commerce Cloud is uniquely positioned to empower companies to deliver a consistent brand experience throughout the customer lifecycle. By leveraging Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions, brands and retailers can ensure every engagement, no matter the channel or device, is completely unified.

Find out more


Q: Is there a fee for attending the Commerce Futures event?

A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of digital marketing, brand, social, strategy, online and content.

Q: What is the address of the venue?

A: The Langham London, 1C Portland Place, Marylebone, London, W1B 1JA

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.