Keeping Up With The Millennials

08:20 - 11:00
UK
26.9.2017
Conference

The Langham London, 1C Portland Place, Marylebone, London, W1B 1JA

London

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Keeping Up With The Millennials

London

Conference

September 26, 2017

Summary

Mobile. Social. Shoppable.

Millennials are a big deal. Not only are they the largest generation since the ‘Baby Boom’, but they’re also about to enter their prime purchasing years.

Born between 1980 and 2000, Millennials make up a quarter of the world’s population – some 1.7 billion people. These smartphone-wielding young people offer retailers rich opportunities for mobile commerce. They spend most of the day on their phones and are the largest group driving smartphone transactions. And they are rapidly turning into the most important consumer group in the world.

This exclusive morning conference looked at how they (The Millennials) are now going mobile to make their purchases, and are changing the world of eCommerce. We also debunked a few Millennial Myths and as always, garnered 'war stories' from our speakers on the front line of eCommerce.

Online retailers can’t afford to ignore the empowered, demanding Millennial generation’s needs when it comes to eCommerce. It’s time for businesses to re-evaluate the old methods used on Gen X and Baby Boomers, and embrace the shift to mobile.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Smartphone Savvy
  • Seamless Checkout
  • Personalised Shopping Experiences
  • The Price
  • Loyalty Programs
  • Social Media
  • Influencer Marketing
  • Social Goodness
  • Feedback & Surveys
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James Gold

James Gold

Co-founder

Skinnydip London

James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.


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Maya Traykova

Maya Traykova

Head of Growth

The Sole Supplier

Multiple award-winning product growth strategist with over 17 years' experience of building and marketing successful digital products. Proficient in business strategy, product growth strategy and customer & data insights.

Part of the executive team of multiple VC backed start-ups.

Joined The Sole Supplier in January 2021 spearheading the product growth strategy & revenue streams.

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 Mark Wright

Mark Wright

Managing Director of Multichannel

Jack Wills

Mark Wright is the Managing Director of Multichannel at iconic British fashion brand Jack Wills, where he leads transformation to put customer insight at the heart of decision making. He has a wealth of retail experience, beginning his career at Marks & Spencer and joining Jack Wills in 2015. Since then he has implemented a number of strategic initiatives resulting in double digit sales growth, return to profit, and a top ten BDO ranking. More recently Mark has been involved in many eCommerce innovations, particularly on mobile, to deliver the best possible experience to the Millennial demographic of the Jack Wills consumer base.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
James Gold
Maya Traykova
Mark Wright
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
James Gold
Maya Traykova
Mark Wright
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
James Gold

James Gold

Co-founder

Skinnydip London

James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.


LEARN MORE →Close icon
Maya Traykova

Maya Traykova

Head of Growth

The Sole Supplier

Multiple award-winning product growth strategist with over 17 years' experience of building and marketing successful digital products. Proficient in business strategy, product growth strategy and customer & data insights.

Part of the executive team of multiple VC backed start-ups.

Joined The Sole Supplier in January 2021 spearheading the product growth strategy & revenue streams.

LEARN MORE →Close icon
 Mark Wright

Mark Wright

Managing Director of Multichannel

Jack Wills

Mark Wright is the Managing Director of Multichannel at iconic British fashion brand Jack Wills, where he leads transformation to put customer insight at the heart of decision making. He has a wealth of retail experience, beginning his career at Marks & Spencer and joining Jack Wills in 2015. Since then he has implemented a number of strategic initiatives resulting in double digit sales growth, return to profit, and a top ten BDO ranking. More recently Mark has been involved in many eCommerce innovations, particularly on mobile, to deliver the best possible experience to the Millennial demographic of the Jack Wills consumer base.

LEARN MORE →Close icon

Venue

The Langham London, 1C Portland Place, Marylebone, London, W1B 1JA

Find directions →
Keeping Up With The Millennials

Partners

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