Keeping Up With The Millennials

15:40 - 19:30
USA
3.10.2017
Event

The Benjamin Hotel, 125 E 50th St, New York, NY 10022

NYC

ing international women's day
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Keeping Up With The Millennials

NYC

Event

October 3, 2017

Summary

Mobile. Social. Shoppable.

Millennials are a big deal. Not only are they the largest generation since the ‘Baby Boomers’, but they’re also about to enter their prime purchasing years.

Born between 1980 and 2000, Millennials make up a quarter of the world’s population – some 1.7 billion people. These smartphone-wielding young people offer retailers rich opportunities for mobile commerce. They spend most of the day on their phones and are the largest group driving smartphone transactions. And they are rapidly turning into the most important consumer group in the world.

Our afternoon conference looked at how they (The Millennials) are now going mobile to make their purchases, and are changing the world of eCommerce. We debunked a few Millennial Myths and as always, heard 'war stories' from speakers who are on the front line of eCommerce.

Online retailers can’t afford to ignore the empowered, demanding Millennial generation’s needs when it comes to eCommerce. It’s time for businesses to re-evaluate the old methods used on Gen X and Baby Boomers, and embrace the shift to mobile.

Don’t let this group slip through your fingers, hone in on the digital world and all the advantages it has to offer. Take the leap to accommodate those who fuel the online retail world, today.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Smartphone Savvy
  • Seamless Checkout
  • Personalized Shopping Experiences
  • The Price
  • Loyalty programs
  • Social Media
  • Influencer Marketing
  • Social Goodness
  • Feedback & Surveys
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Ye Jin

Ye Jin

Director, Global Customer Strategy

Rebecca Minkoff

Ye Jin heads up Global Customer Strategy at Rebecca Minkoff, a contemporary fashion & accessories brand. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA where she crafted, executed, and optimized digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an Industry Analyst included diving into Google's search database ("Big Data" before it was universally accepted as "The Thing"). Ye translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customer journey and delivering actionable business insights, along with providing straightforward advice.

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Trevor Brooks

Trevor Brooks

eCommerce & Digital Project Manager

Aéropostale

Trevor has spent the last three years working within eCommerce for Aéropostale, a young Millennial clothing brand that provides customers with a focused selection of high quality fashion basics in an innovative and exciting store environment in the United States, Puerto Rico and online.

Based out of NYC, Trevor has had previous experience working in retail with brands such as Abercrombie & Fitch and Michael Kors before finding his interest for eCommerce as co-founder of Alenford Apparel - an eCommerce platform that sells Italian menswear fashion.

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Michael Crooks

Michael Crooks

Senior Director, Global Relational Marketing

DVF (Diane von Furstenberg)

Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Ye Jin
Trevor Brooks
Michael Crooks
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Ye Jin
Trevor Brooks
Michael Crooks
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Ye Jin

Ye Jin

Director, Global Customer Strategy

Rebecca Minkoff

Ye Jin heads up Global Customer Strategy at Rebecca Minkoff, a contemporary fashion & accessories brand. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA where she crafted, executed, and optimized digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an Industry Analyst included diving into Google's search database ("Big Data" before it was universally accepted as "The Thing"). Ye translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customer journey and delivering actionable business insights, along with providing straightforward advice.

LEARN MORE →Close icon
Trevor Brooks

Trevor Brooks

eCommerce & Digital Project Manager

Aéropostale

Trevor has spent the last three years working within eCommerce for Aéropostale, a young Millennial clothing brand that provides customers with a focused selection of high quality fashion basics in an innovative and exciting store environment in the United States, Puerto Rico and online.

Based out of NYC, Trevor has had previous experience working in retail with brands such as Abercrombie & Fitch and Michael Kors before finding his interest for eCommerce as co-founder of Alenford Apparel - an eCommerce platform that sells Italian menswear fashion.

LEARN MORE →Close icon
Michael Crooks

Michael Crooks

Senior Director, Global Relational Marketing

DVF (Diane von Furstenberg)

Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.

LEARN MORE →Close icon

Venue

The Benjamin Hotel, 125 E 50th St, New York, NY 10022

Find directions →
Keeping Up With The Millennials

Partners

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