Keeping Up With The Millennials

Ye Jin heads up Global Customer Strategy at Rebecca Minkoff, a contemporary fashion & accessories brand. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA where she crafted, executed, and optimized digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an Industry Analyst included diving into Google's search database ("Big Data" before it was universally accepted as "The Thing"). Ye translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customer journey and delivering actionable business insights, along with providing straightforward advice.

Trevor has spent the last three years working within eCommerce for Aéropostale, a young Millennial clothing brand that provides customers with a focused selection of high quality fashion basics in an innovative and exciting store environment in the United States, Puerto Rico and online.

Based out of NYC, Trevor has had previous experience working in retail with brands such as Abercrombie & Fitch and Michael Kors before finding his interest for eCommerce as co-founder of Alenford Apparel - an eCommerce platform that sells Italian menswear fashion.

Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.