Keeping Up With The Millennials
The Benjamin Hotel, 125 E 50th St, New York, NY 10022
NYC
Keeping Up With The Millennials
NYC
Event
October 3, 2017
Summary
Mobile. Social. Shoppable.
Millennials are a big deal. Not only are they the largest generation since the ‘Baby Boomers’, but they’re also about to enter their prime purchasing years.
Born between 1980 and 2000, Millennials make up a quarter of the world’s population – some 1.7 billion people. These smartphone-wielding young people offer retailers rich opportunities for mobile commerce. They spend most of the day on their phones and are the largest group driving smartphone transactions. And they are rapidly turning into the most important consumer group in the world.
Our afternoon conference looked at how they (The Millennials) are now going mobile to make their purchases, and are changing the world of eCommerce. We debunked a few Millennial Myths and as always, heard 'war stories' from speakers who are on the front line of eCommerce.
Online retailers can’t afford to ignore the empowered, demanding Millennial generation’s needs when it comes to eCommerce. It’s time for businesses to re-evaluate the old methods used on Gen X and Baby Boomers, and embrace the shift to mobile.
Don’t let this group slip through your fingers, hone in on the digital world and all the advantages it has to offer. Take the leap to accommodate those who fuel the online retail world, today.




- Smartphone Savvy
- Seamless Checkout
- Personalized Shopping Experiences
- The Price
- Loyalty programs
- Social Media
- Influencer Marketing
- Social Goodness
- Feedback & Surveys

Ye Jin
Director, Global Customer Strategy
Rebecca MinkoffRead Full Bio →
Ye Jin heads up Global Customer Strategy at Rebecca Minkoff, a contemporary fashion & accessories brand. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA where she crafted, executed, and optimized digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an Industry Analyst included diving into Google's search database ("Big Data" before it was universally accepted as "The Thing"). Ye translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customer journey and delivering actionable business insights, along with providing straightforward advice.

Trevor Brooks
eCommerce & Digital Project Manager
AéropostaleRead Full Bio →
Trevor has spent the last three years working within eCommerce for Aéropostale, a young Millennial clothing brand that provides customers with a focused selection of high quality fashion basics in an innovative and exciting store environment in the United States, Puerto Rico and online.
Based out of NYC, Trevor has had previous experience working in retail with brands such as Abercrombie & Fitch and Michael Kors before finding his interest for eCommerce as co-founder of Alenford Apparel - an eCommerce platform that sells Italian menswear fashion.

Michael Crooks
Senior Director, Global Relational Marketing
DVF (Diane von Furstenberg)Read Full Bio →
Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.
AGENDA

Ye Jin
Director, Global Customer Strategy
Rebecca MinkoffRead Full Bio →
Ye Jin heads up Global Customer Strategy at Rebecca Minkoff, a contemporary fashion & accessories brand. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA where she crafted, executed, and optimized digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an Industry Analyst included diving into Google's search database ("Big Data" before it was universally accepted as "The Thing"). Ye translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customer journey and delivering actionable business insights, along with providing straightforward advice.

Trevor Brooks
eCommerce & Digital Project Manager
AéropostaleRead Full Bio →
Trevor has spent the last three years working within eCommerce for Aéropostale, a young Millennial clothing brand that provides customers with a focused selection of high quality fashion basics in an innovative and exciting store environment in the United States, Puerto Rico and online.
Based out of NYC, Trevor has had previous experience working in retail with brands such as Abercrombie & Fitch and Michael Kors before finding his interest for eCommerce as co-founder of Alenford Apparel - an eCommerce platform that sells Italian menswear fashion.

Michael Crooks
Senior Director, Global Relational Marketing
DVF (Diane von Furstenberg)Read Full Bio →
Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.
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