Perfecting Personal

Hotel Cafe Royal, 68 Regent Street, London, England, W1B 4DY, United Kingdom (Directions)

Perfecting Personal

Engagement at scale

As new generations of consumers search for ways of “owning” their  purchases - from personalising products through to supporting bespoke “new” brands who can sculpt to order - digital solutions need to adapt to serve.

Growing “artisan” brands need to learn how to industrialise their production, whilst large brands need to find better ways of customising “at scale”... to satisfy consumers’ desire to sit at the heart of the purchase, production, and personalisation process.

Our event will gather experiences from brands who have tested “customisation at scale”, whilst also investigating true personalisation of the transaction process - from mass social engagement through to the issues that arise with customised configuration, production and returns.

Topics we will cover...

At  Perfecting Personal we will discuss the following issues retailers are facing with their personalisation strategies:

  • Personalisation at scale - can volume ever be personal?
  • The fine line between marketing to a customer’s interests and the creepy zone
  • Matching offline purchases with a customer profile. Is your loyalty programme effective?
  • The advantages and disadvantages of creating a personal connection through product customisation     



Who should attend?

  • Heads of eCommerce, Personalisation, Brand, Loyalty, Digital and Customer Experience (CX)


  • Director of Marketing, eCommerce, UX, Loyalty, Personalisation

  • Founders, CEO's and Owners


Janis Thomas

Janis Thomas

Marketing Director, Birchbox

Janis joined Birchbox UK in 2016 as an expert in driving digital marketing to deliver sales and revenue growth in ecommerce and subscription businesses. Janis’ responsibilities include defining and managing cross-channel marketing strategy, including subscriber acquisition, retention and ecommerce activity, as well as assisting with business development and leading projects for Birchbox to meet new audiences and build their brand. With over 75% of Birchbox traffic coming from mobile in 2017, Janis’ role in optimising digital performance will be key to the company’s future success.

Janis’s LinkedIn
Birchbox Website



Lyons Consulting Group (LYONSCG)

Lyons Consulting Group (LYONSCG) is a leading global commerce service provider, combining proven methodologies, deep technical expertise and award-winning design to create immersive brand experiences that engage and convert consumers and buyers. Hundreds of leading B2C and B2B brands trust LYONSCG to realise their commerce vision and continually optimise it to drive revenue and profitable growth. LYONSCG is a strategic partner of Salesforce Commerce Cloud, SAP Hybris and Magento and is the recipient of Salesforce Commerce Cloud Global Sales Partner and Delivery Partner of the Year awards; and Magento Partner Excellence and Magento Innovator of the Year awards. LYONSCG is part of the Capgemini Group

Find out more



Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: Hotel Cafe Royal, 68 Regent Street, London, England, W1B 4DY, United Kingdom

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

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