Perfecting Personal

08:15 - 11:30
UK
5.7.2018
Breakfast

Hotel Cafe Royal, 68 Regent Street, London, England, W1B 4DY

London

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Partnered with:

Perfecting Personal

London

Breakfast

July 5, 2018

Summary

Engagement at scale

As new generations of consumers search for ways of “owning” their  purchases - from personalising products through to supporting bespoke “new” brands who can sculpt to order - digital solutions need to adapt to serve.Growing “artisan” brands need to learn how to industrialise their production, whilst large brands need to find better ways of customising “at scale”... to satisfy consumers’ desire to sit at the heart of the purchase, production, and personalisation process.Our event gathered experiences from brands who have tested “customisation at scale”, whilst also investigating true personalisation of the transaction process - from mass social engagement through to the issues that arise with customised configuration, production and returns.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Personalisation at scale - can volume ever be personal?
  • The fine line between marketing to a customer’s interests and the creepy zone
  • Matching offline purchases with a customer profile. Is your loyalty programme effective?
  • The advantages and disadvantages of creating a personal connection through product customisation
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Andrew Mann

Andrew Mann

Vice President Insight, Pricing & Digital CRM

Asda

Andrew is an Omni-channel Customer Director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies.

A data driven commercial leader who is passionate about innovating and transforming the customer experience & driving customer numbers and L4L growth. Identifies heart of the commercial challenge, making complexity clear, and develops customer led solutions to solve commercial challenges.

His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight & Loyalty Director at Sainsbury’s plc and recently VP Insight & CRM at Asda.

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Janis Thomas

Janis Thomas

Managing Director

Look Fabulous Forever

Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

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Rob Feldmann

Rob Feldmann

CEO

BrandAlley

With an extensive background in Online Media, Rob Feldmann has been involved in BrandAlley since its inception in 2008.

In mid-2009 Rob became CEO of BrandAlley.co.uk and under his leadership the business has achieved its position as the UK’s market leading fashion private sales site. Rob led an MBO of BrandAlley in January 2013 and continues to push the business forward with strong leadership and innovative ways of working, with the focus on being a “mobile first” company.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Andrew Mann
Janis Thomas
Rob Feldmann
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:55am Welcome - Commerce Futures

09:00am Andrew Mann - Vice President Insight, Pricing & Digital CRM at ASDA

09:30am Rob Feldmann - CEO at BrandAlley

10:00am Coffee Break & Networking

10:20am Panel Q&A
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;

  • Andrew Mann - Vice President Insight, Pricing & Digital CRM at ASDA
  • Rob Feldmann - CEO at BrandAlley
  • Lulu Mao - Digital Marketing Manager at Laura Ashley

11:00am Janis Thomas - Marketing Director at Birchbox

11:30am Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Andrew Mann
Janis Thomas
Rob Feldmann
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Andrew Mann

Andrew Mann

Vice President Insight, Pricing & Digital CRM

Asda

Andrew is an Omni-channel Customer Director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies.

A data driven commercial leader who is passionate about innovating and transforming the customer experience & driving customer numbers and L4L growth. Identifies heart of the commercial challenge, making complexity clear, and develops customer led solutions to solve commercial challenges.

His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight & Loyalty Director at Sainsbury’s plc and recently VP Insight & CRM at Asda.

LEARN MORE →Close icon
Janis Thomas

Janis Thomas

Managing Director

Look Fabulous Forever

Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

LEARN MORE →Close icon
Rob Feldmann

Rob Feldmann

CEO

BrandAlley

With an extensive background in Online Media, Rob Feldmann has been involved in BrandAlley since its inception in 2008.

In mid-2009 Rob became CEO of BrandAlley.co.uk and under his leadership the business has achieved its position as the UK’s market leading fashion private sales site. Rob led an MBO of BrandAlley in January 2013 and continues to push the business forward with strong leadership and innovative ways of working, with the focus on being a “mobile first” company.

LEARN MORE →Close icon

Venue

Hotel Cafe Royal, 68 Regent Street, London, England, W1B 4DY

Find directions →
Perfecting Personal

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