Retail Breakfast

08:15 - 11:30
UK
13.2.2020
Breakfast

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

London

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Retail Breakfast

London

Breakfast

February 13, 2020

Summary

Smashing 2020

How do you stay on top in next year's retail landscape? Every channel, every interaction, every opportunity? From having to keep up with the next generation trends, to reimagining store environments to capture those “grammable moments,” 2020 will bring even more change to the industry.

These days the challenge is not just about selling product, it's about providing your customer with a complete experience, with some brands still failing to impress “post-purchase”. Some brands, who are doing it better with more conversions online are merging buying, entertainment and engagement to experience both physically and online, what they call - ‘Retailtainment’.

Consumers continue to develop their engagement with technology, so forward-thinking retailers must continue to adapt. Spending some time at the start of 2020 benchmarking yourselves against your peers, setting clear objectives that will enable you to analyse the needs, preferences, and attitudes of the changing consumer will be critical if you are to truly Smash the year!

Efficient omnichannel trading is the industry's biggest weapon high growth brands have against the major players. Know your audience. Quality omnichannel strategy isn’t about being everywhere, it's about being everywhere your target market is.

Our breakfast event welcomed retail industry professionals to benchmark, network, and learn more to conquer the business over the next year and beyond. Our conference well and truly set-up our audience to Smash 2020!

PastriesDelegates networkingAudience at a Commerce Futures conference.

Throughout the morning,  we asked the following questions -

  • How do you stay on top in next year's retail landscape?
  • Capturing those “grammable moments”
  • ‘Retailtainment’
  • Engagement with technology
  • Omnichannel selling, the future of retail?
Two arrows pointing up
To top
David Hanney

David Hanney

Co-Founder and Chief Executive

Alpkit

David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.

Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.

Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

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Nancy Zeffman

Nancy Zeffman

Co-Founder

Cucumber Clothing

Nancy started out in advertising for Saatchi & Saatchi, working for FMCG brands, retail and blue chip companies, giving her experience in marketing, strategic and media planning. After leaving the world of work to raise three children and juggling this with working in the charity sector solving a variety of consumer issues, she and Eileen launched Cucumber Clothing in September 2017. Between Nancy and Eileen, their complementary characters, two dogs, six children and continuing friendship, they have helped create their vision for Cucumber.

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Eileen Willett

Eileen Willett

Co-Founder

Cucumber Clothing

Educated in Vancouver and Paris, Eileen completed her Fine Arts degree in San Francisco and spent some time in Japan working for Billboard Magazine. After moving to London, she helped set up Nicole Farhi Menswear. Married with three children, she created her own luxury bespoke women’s accessories brand with a private customer list numbering in the hundreds. Together with Nancy Zeffman, she launched Cucumber Clothing in September 2017. Between Nancy and Eileen, their complementary characters, two dogs, six children and continuing friendship, they have helped create their vision for Cucumber.

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Kora Habinakova

Kora Habinakova

Digital Marketing & CRO Specialist

Pavers Shoes

Kora is a passionate marketer with an MSc in Strategic Marketing from Durham University and over 10 years’ experience in marketing across private and public sectors, in both B2B and B2C. Having worked with a variety of brands including Hotels.com, Visit York, Oliver Sweeney, Finlux and SHARP, she has motivated and led individuals and teams in changing environments. Kora currently works at Pavers, where she focuses on digital marketing strategy and conversion rate optimisation of the Pavers and Jones Bootmaker websites.

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Laurent Antoine Faboumy

Laurent Antoine Faboumy

Creative Director

Kwaleö Fashion

A social and fashion brand aiming to empower people to embrace their authenticity. Kwaleö quickly made a name for itself among the modern youth culture by building a strong community and feeding its members with unique experiences that they can relate to. Laurent blends creativity and strategic thinking which proved to be valuable assets for the brands he worked with so far: Facebook, Adobe, Umbro, Axel Arigato, Ace Hotel London and more. Now established in the UK, Laurent lived in Switzerland, Benin and Canada before.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
David Hanney
Nancy Zeffman
Eileen Willett
Kora Habinakova
Laurent Antoine Faboumy
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:15 - 08:45 Registration & Networking Breakfast

08:45 - 09:00 Welcome from Commerce Futures

09:00 - 09:30 Keynote one
David Hanney - CEO, Alpkit

09:30 - 10:00 Keynote Two
Eileen & Nancy - Co-Founders, Cucumber Clothing

10:00 - 10:20 Refreshments & Networking Break

10:20 - 11:05 Panel Q&A Discussion

David Hanney - Alpkit
Kora Habinakova - Pavers Shoes
Laurent Antoine Faboumy - Kwaleö Fashion

11:05 - 11:30 Networking & Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
David Hanney
Nancy Zeffman
Eileen Willett
Kora Habinakova
Laurent Antoine Faboumy
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
David Hanney

David Hanney

Co-Founder and Chief Executive

Alpkit

David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.

Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.

Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

LEARN MORE →Close icon
Nancy Zeffman

Nancy Zeffman

Co-Founder

Cucumber Clothing

Nancy started out in advertising for Saatchi & Saatchi, working for FMCG brands, retail and blue chip companies, giving her experience in marketing, strategic and media planning. After leaving the world of work to raise three children and juggling this with working in the charity sector solving a variety of consumer issues, she and Eileen launched Cucumber Clothing in September 2017. Between Nancy and Eileen, their complementary characters, two dogs, six children and continuing friendship, they have helped create their vision for Cucumber.

LEARN MORE →Close icon
Eileen Willett

Eileen Willett

Co-Founder

Cucumber Clothing

Educated in Vancouver and Paris, Eileen completed her Fine Arts degree in San Francisco and spent some time in Japan working for Billboard Magazine. After moving to London, she helped set up Nicole Farhi Menswear. Married with three children, she created her own luxury bespoke women’s accessories brand with a private customer list numbering in the hundreds. Together with Nancy Zeffman, she launched Cucumber Clothing in September 2017. Between Nancy and Eileen, their complementary characters, two dogs, six children and continuing friendship, they have helped create their vision for Cucumber.

LEARN MORE →Close icon
Kora Habinakova

Kora Habinakova

Digital Marketing & CRO Specialist

Pavers Shoes

Kora is a passionate marketer with an MSc in Strategic Marketing from Durham University and over 10 years’ experience in marketing across private and public sectors, in both B2B and B2C. Having worked with a variety of brands including Hotels.com, Visit York, Oliver Sweeney, Finlux and SHARP, she has motivated and led individuals and teams in changing environments. Kora currently works at Pavers, where she focuses on digital marketing strategy and conversion rate optimisation of the Pavers and Jones Bootmaker websites.

LEARN MORE →Close icon
Laurent Antoine Faboumy

Laurent Antoine Faboumy

Creative Director

Kwaleö Fashion

A social and fashion brand aiming to empower people to embrace their authenticity. Kwaleö quickly made a name for itself among the modern youth culture by building a strong community and feeding its members with unique experiences that they can relate to. Laurent blends creativity and strategic thinking which proved to be valuable assets for the brands he worked with so far: Facebook, Adobe, Umbro, Axel Arigato, Ace Hotel London and more. Now established in the UK, Laurent lived in Switzerland, Benin and Canada before.

LEARN MORE →Close icon

Venue

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

Find directions →
Retail Breakfast

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