Retail Revitalised Dinner

6:30pm
UK
11.5.2023
Dinner

Hush Mayfair, 23 Brook Street, England, W1K 4HA, United Kingdom

London

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Retail Revitalised Dinner

London

Dinner

May 11, 2023

Summary

How Primark are using digital to drive retail footfall

Despite fears over the high street’s long-term prospects, retail stores have had a transformative eighteen months, with many brands celebrating an incredible Christmas season. Armed with data driven industry insight and innovative advancements in retail technology, in 2023 should brands be prioritising their in-store offering?

At the envy of retailers is Primark, who have impressed their customers, and competitors, in evolving their digital capabilities to improve the in-store experience. With every digital launch centred on driving customer engagement, Primark are carefully tracking customer response on their test and learn digital journey designed for longevity.

For Primark, adopting digital is not to abandon retail, but to increase footfall to stores through detailed customer data, improved efficiency and more memorable experiences. MACH architecture has propelled Primark’s digital customer interactions, enabling the brand to launch their in store stock checking function and trial click and collect, bringing more customers in-store with every digital launch.

This May, we’ll be hosting an intimate dinner in London where we’ll be discussing Primark’s success in introducing digital, and how large retailers can move quickly in handling technology advancements whilst staying authentic. Primark’s Chief Information Officer, Andrew Brothers, and Head of Digital Technology, Paul Edney, will be leading the evening’s discussions, sharing insight into the success and challenges of their digital journey.

PastriesDelegates networkingAudience at a Commerce Futures conference.

Over dinner we’ll discuss:

  • Propel your in-store experience with digital tools - how brands can use digital to increase retail footfall?
  • Staying focused - using retail innovation to digitally interact with new customers, whilst staying true to long-term customers.
  • Leapfrogging the competition - why speed matters.
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Andrew Brothers

Andrew Brothers

Global CIO

Primark

Andrew started his career in retail at Sainsbury’s and has since accumulated over 20 years’ global multi-sector experience having held senior technology leadership positions at IBM, Whitbread, TCC Group and Albert Heijn. Prior to Primark he was the European CIO of Ahold Delhaize, based in the Netherlands, where he led the technology agenda across their retail businesses in Europe and Indonesia. Andrew is now the Global CIO for Primark responsible for the Technology and Data agenda across the group.

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Paul Edney

Paul Edney

Head of Digital Technology

Primark

For the last 25 years, Paul has been leading technology innovation to improve customer experience in a variety of markets and roles across various sectors, covering local and central government, telecommunications and retail through stores, e-commerce and omnichannel solutions. Organisations Paul has worked with include the NHS, Post Office, EE, Reed Publishing, Superdry, Aptos Retail, AOL and Lovehoney. Paul is currently leading the digital enablement at Primark as the Head of Digital Technology.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Andrew Brothers
Paul Edney
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Andrew Brothers
Paul Edney
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Andrew Brothers

Andrew Brothers

Global CIO

Primark

Andrew started his career in retail at Sainsbury’s and has since accumulated over 20 years’ global multi-sector experience having held senior technology leadership positions at IBM, Whitbread, TCC Group and Albert Heijn. Prior to Primark he was the European CIO of Ahold Delhaize, based in the Netherlands, where he led the technology agenda across their retail businesses in Europe and Indonesia. Andrew is now the Global CIO for Primark responsible for the Technology and Data agenda across the group.

LEARN MORE →Close icon
Paul Edney

Paul Edney

Head of Digital Technology

Primark

For the last 25 years, Paul has been leading technology innovation to improve customer experience in a variety of markets and roles across various sectors, covering local and central government, telecommunications and retail through stores, e-commerce and omnichannel solutions. Organisations Paul has worked with include the NHS, Post Office, EE, Reed Publishing, Superdry, Aptos Retail, AOL and Lovehoney. Paul is currently leading the digital enablement at Primark as the Head of Digital Technology.

LEARN MORE →Close icon

Venue

Hush Mayfair, 23 Brook Street, England, W1K 4HA, United Kingdom

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Retail Revitalised Dinner

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