Shaping the Face of Beauty

Quaglinos, 16 Bury Street, London, England, SW1Y 6AJ, United Kingdom (Directions)

Shaping the Face of Beauty

The beauty industry is a hugely competitive market, filled with a multitude of brands competing for the attention and loyalty of consumers.

The industry is undergoing massive disruption and as technology evolves, there are new opportunities, challenges, risks and rewards opening for brands and retailers. Digital technology has completely disrupted the way brands acquire and replenish consumers, but also ushered in a totally new subscription based business model.

A stand-out product or interesting story is no longer enough to succeed, it seems. Is the secret to embrace the digital evolution but stay true to your brand promise, and your consumers’ expectations?

Our dinner will allow industry leaders to share their stories and vision for standing out in this exponentially growing market.

Topics we will cover include:

  • How to achieve a single view across channels

  • Understanding and influencing the customer lifestyle

  • Creating an in-store theatrical experience through technology

  • Delivering an ROI with influencer collaborations

Who should attend:

  • Founders, CEO's & Owners

  • Heads of eCommerce, Architecture, Development, Customer services, User Experience, Brand, Product

  • CIO and CTO

  • Directors of Marketing, Customer, OmniChannel, eCommerce, Transformation

  • Product Owner


Luca Calcamucchio

Luca Calcamucchio

Global Director of Store Design and VM, Charlotte Tilbury

Architect and designer, Luca is a retail enthusiast whit a strong passion for the

E-volution of the shopping experience. From jewellery brands to the beauty world, he tries to keep up on trends, merging bricks & clicks and transforming the Point of Sale in Point of Experience.

Focused on the customer journey, his objective is how to create unforgettable memories both online and off line.

Currently working in London at Charlotte Tilbury, leading the Global Store Design and VM team and previously at Perfumer1870 (Penhaligon´s and L’ Artisan Parfumeur) as Point of Sale Excellence Director in charge of the global re launch of the brands.

Before London, he lived 12 years in Barcelona working as Global In Store Marketing Manager for the Puig Group, whose brands included Prada Parfums, Valentino, Comme des Garçons, Paco Rabanne, Nina Ricci, Carolina Herrera and Jean Paul Gaultier.

Luca’s LinkedIn
Charlotte Tilbury Website



Arrival & Welcome Drinks


Commerce Futures


Luca Calcamucchio - Global Director of Store Design & VM, Charlotte Tilbury


Starters (Topic one - Discussion at individual tables)


Topic one discussed as a collective


Mains (Topic two - Discussion at individual tables)


Topic two discussed as a collective


Desserts (Topic three - Discussion at individual tables)


Topic three discussed as a collective


Final remarks / Networking


Event close



It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time — offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 100,000 merchants, including ASOS, Topshop and JD Sports in the UK, to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.

Find out more


Emarsys is the largest independent marketing platform company in the world. Their software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions far beyond human capabilities.

Since 2000, Emarsys has helped over 2,200 brands in over 70 countries to connect with 3.2 billion customers around the world. Each day, they deliver more than 350 million personalized interactions across email, mobile, social and web, leading to millions of daily purchase events on their software.

Find out more


Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, architecture, marketing leaders including directors and leaders of customer service/support, development, omnichannel, and product owner.

Q: What is the address of the venue?

A: Quaglinos, 16 Bury Street, London, England, SE1Y 6AJ

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

Register today

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