Socially Native

08:30-11:00
UK
5.3.2024
Breakfast

The Ivy City Garden, Dashwood House, 69 Old Broad St, London EC2M 1QS

London

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Socially Native

London

Breakfast

March 5, 2024

Summary

How to become social-first

It was ever thus. With every new marketing channel it’s the startups that get there first, building organic reach before the ad platform really starts to sweat businesses. And so it has seemed for the TikTok generation of brands.

We all know brands that have leveraged social, and indeed some grew up using social at their very heart (Gymshark are still doing this). For longer-established businesses, high-street retail as well as everyone across D2C, hospitality and almost every sector - “Social first” is what matters now. 

Are you relevant? Do you listen to your community? What is your content engine like? Is your UGC strategy fully formed? How does social play into your brand voice and can you really ignore it?

Croissants and Pastries at CF Event Delegates networkingAudience at a Commerce Futures conference.
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Natasha Malik

Natasha Malik

Content Performance Manager

THG

Natasha is a social media enthusiast with a creative mindset. As an ambitious self-starter, Natasha possesses a profound understanding of digital and social media platforms, backed by practical knowledge in the digital marketing industry and an in-depth understanding of the impacts of paid, owned and earned content.

Natasha’s most recent position is with THG as the Content Performance Manager however, she has a versatile skill set encompassing B2B and B2C marketing across diverse sectors, including Travel & Hospitality, Tech, F&B, FMCG, and Luxury Products. 

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Romy Rose Reyes

Romy Rose Reyes

UK Social Media & Community Officer

The Body Shop

With roots established in Hong Kong, Romy is a passionate and results-driven social media specialist with almost a decade of experience in both the beauty and fashion industry.

Throughout her career, she has had the privilege of working with global companies and start-ups, with her most recent role as the UK Social Media and Community Officer with The Body Shop. She brings a wealth of hands-on experience and expertise in cultivating engaged communities, strategic content planning and elevating brand storytelling through creative content.

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Fiona Macpherson

Fiona Macpherson

Head of Influencer Marketing

Wild

Originally from Germany, Fiona has spent the last 10 years living and working in the UK. During this time, she has gained a wealth of influencer marketing experience in the beauty, and fashion industry, working with global brands such as Charlotte Tilbury and Farfetch. Fiona currently serves as the Head of Influencer Marketing at Wild, where she oversees the global influencer strategy with the focus on high ROI and new customer acquisition.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventNetworking at CF Event
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Natasha Malik
Romy Rose Reyes
Fiona Macpherson
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:30 Registration & Networking

09:00 Welcome & Partner Introductions

09:10 Guest Speaker Panel with Q&A
Natasha Malik at THG
Romy Rose Reyes at The Body Shop
Fiona Macpherson at Wild

10:00 Breakfast & Group Discussion- Moderated

10:45 Final Comments & Networking

11:00 Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Natasha Malik
Romy Rose Reyes
Fiona Macpherson
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Natasha Malik

Natasha Malik

Content Performance Manager

THG

Natasha is a social media enthusiast with a creative mindset. As an ambitious self-starter, Natasha possesses a profound understanding of digital and social media platforms, backed by practical knowledge in the digital marketing industry and an in-depth understanding of the impacts of paid, owned and earned content.

Natasha’s most recent position is with THG as the Content Performance Manager however, she has a versatile skill set encompassing B2B and B2C marketing across diverse sectors, including Travel & Hospitality, Tech, F&B, FMCG, and Luxury Products. 

LEARN MORE →Close icon
Romy Rose Reyes

Romy Rose Reyes

UK Social Media & Community Officer

The Body Shop

With roots established in Hong Kong, Romy is a passionate and results-driven social media specialist with almost a decade of experience in both the beauty and fashion industry.

Throughout her career, she has had the privilege of working with global companies and start-ups, with her most recent role as the UK Social Media and Community Officer with The Body Shop. She brings a wealth of hands-on experience and expertise in cultivating engaged communities, strategic content planning and elevating brand storytelling through creative content.

LEARN MORE →Close icon
Fiona Macpherson

Fiona Macpherson

Head of Influencer Marketing

Wild

Originally from Germany, Fiona has spent the last 10 years living and working in the UK. During this time, she has gained a wealth of influencer marketing experience in the beauty, and fashion industry, working with global brands such as Charlotte Tilbury and Farfetch. Fiona currently serves as the Head of Influencer Marketing at Wild, where she oversees the global influencer strategy with the focus on high ROI and new customer acquisition.

LEARN MORE →Close icon

Venue

The Ivy City Garden, Dashwood House, 69 Old Broad St, London EC2M 1QS

Nestled on the first floor of The Ivy City Garden, the Private Garden Room offers an exclusive and beautiful setting for our delightful breakfast event. Overlooking the picturesque Bishopsgate Gardens and the iconic St. Botolph Church, this secluded space provides a serene escape from the vibrant City of London. Indulge in a delectable breakfast whilst fostering connections and learning.

Find directions →
Socially Native

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