Sports & Outdoor
Deploying digital to harness a passion for exercise
Revenue growth for many brands across the sports landscape is increasingly being driven by their engagement on a variety of digital platforms. Increasing reach, building communities, monetising memberships and passionate advocates, through a cross-channel relationship is now just seen as “ticking the box” for many.
At our Sports & Outdoor event we will hear from brands and retailers, who will be discussing their digital strategies for long term growth. They will reveal the key trends around uniting members, customers and fans through a passion for exercise.
Topics we will cover...
We will ask some key questions about the relationships between brands and passionate sportspeople:
- Is there a line beyond which you shouldn’t ask for more revenue?
- When should you “give back” to your members, customers, fans?
- As sports experiences become more “bespoke”, how do smaller sports businesses retain their “tailored” feel whilst scaling their operations?
- How do digital experiences truly enhance your relationships in Sport - and how can you use them for more long-term growth?
Who should attend?
- Founders, CEO's & Owners
- Heads of eCommerce, Mobile, Digital, User Experience & Brand
- Chief Marketing Officers
- Chief Digital Officers
- Directors of Brand Loyalty, User Experience, eCommerce
Head of Customer Experience, Brompton Bicycle
Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.
Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.
More interesting speakers to be announced soon.
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. This context marketing is the only way to manage meaningful customer experiences that delight audiences, build loyalty, and drive revenue. More than 5,200 brands—including American Express, Carnival Cruise Lines, easyJet, and L’Oréal—have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
OSF Commerce act as consultants to global retailers, helping them achieve their international, omnichannel and commerce optimisation goals. With extended experience in cloud technology and eCommerce integrations, OSF takes care of the whole eCommerce ecosystems, helping retailers choose, implement and customise the ideal solution for their needs. Our agile approach allows us to scale global growth more quickly and enable retailers to simplify the customer experience. The solutions give you a single view of your customers across all channels, enhance the retail experience to increase spend and customer satisfaction. OSF Commerce do this via their integration and best in class commerce and back-end platforms.
OSF Commerce have helped over 70 international brands successfully launch over 120 online stores, including Marmot, Urban Decay, Burton and Burt's Bees. Their work has been seen by 167 million eCommerce visitors, and their customers have processed over 1 billion online orders.
Q: Is there a fee for attending the Commerce Futures event?
A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.
Q: Can I bring a colleague?
A: Additional places will be subject to availability. Please ask your colleague to register via the website.
Q: Who else will be there?
A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.
Q: What is the address of the venue?
A: Glaziers Hall, 9 Montague Close, London, England, SE1 9DD
Q: Is there a dress code for this event?
A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.
Q: Who is Commerce Futures?
A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.
Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.