Sports And Outdoor

08:00 - 11:00
UK
19.4.2018
Conference

Glaziers Hall, 9 Montague Close, London, England, SE1 9DD

London

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Partnered with:

Sports And Outdoor

London

Conference

April 19, 2018

Summary

Deploying digital to harness a passion for exercise

Revenue growth for many brands across the sports landscape is increasingly being driven by their engagement on a variety of digital platforms. Increasing reach, building communities, monetising memberships and passionate advocates, through a cross-channel relationship is now just seen as “ticking the box” for many.

At our Sports & Outdoor event we heard from brands and retailers, who discussed their digital strategies for long term growth. They revealed the key trends around uniting members, customers and fans through a passion for exercise.

PastriesDelegates networkingDelegates networkingAudience at a Commerce Futures conference.
  • Is there a line beyond which you shouldn’t ask for more revenue?
  • When should you “give back” to your members, customers, fans?
  • As sports experiences become more “bespoke”, how do smaller sports businesses retain their “tailored” feel whilst scaling their operations?
  • How do digital experiences truly enhance your relationships in Sport - and how can you use them for more long-term growth?
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Emma Reid

Emma Reid

Managing Director

Tribe Sports

Emma is the Managing Director of Tribe Sports.  Launched in 2011, Tribe Sports was born from our vision to develop the best high performance running kit; elegant apparel with the most innovative performance qualities whether you’re a 26 minute or 26 mile runner. Before being MD, Emma was the Finance and Commercial Director of Tribe Sports.

Previous to Tribe Sports, Emma qualified from Ernst & Young as an accountant. She then worked at Burberry for 7 years in Finance focusing on beauty, retail, wholesale and online commerce, incorporating a blend of hands on Financial Controller and FP&A responsibilities and commercial analysis.

Emma graduated with honours from Durham University with a Masters in Engineering.

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Rob Akam

Rob Akam

Managing Director

Reid Bikes

Rob is the Managing Director of Reid Bikes. Rob started with Reid in Australia just over 6 years ago after leaving a career in estate agency working for the UK’s largest property group, Countrywide. In 2014, after working his way up to General Manager for Reid in Australia, Rob moved back to the UK for a new challenge; setting up an international sales office, with the aim of distributing their bikes to other countries. Reid are now in over 15 countries and also design and supply bikes to other brands within the industry.

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Calvin Cox

Calvin Cox

Head of Marketing

Sigma Sports

Calvin is Head of Marketing at independent cycle retailer Sigma Sports. Calvin has been involved in the development of Sigma Sports marketing strategy over the past 6 years, supporting the business as it has grown from a single store retailer to a multi-channel, multisite operation, reaching customers around the world.

Calvin has over 15 years marketing experience, having previously lead UK marketing programs for Kelly Services, the multi-national recruitment services organisation and also working in the tech industry at the world's largest job search engine, Indeed.com.

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David Hanney

David Hanney

Co-Founder and Chief Executive

Alpkit

David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.

Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.

Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

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Ian McCaig

Ian McCaig

Co Founder

Fiit

Ian is Co-Founder and CMO of Fiit, a venture backed FitTech start-up on a mission to make fitness addictive and effortless for the majority of people disillusioned with the gym and other products in the market today. He co-founded Qubit, a leading European SaaS business, in 2010 and was one of the first through the doors of the UK Google office where he spent five years leading strategic innovation across sales operations, product and marketing for Europe. A successful entrepreneur, Ian is now an angel investor and advisor for a number of start-ups.

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Neville Tam

Neville Tam

Country Marketing Manager

Amer Sports

Neville heads up the UK, Ireland and Netherlands marketing teams at Amer Sports across outdoor & ball sports brands including Salomon, Suunto, Wilson, Arc’teryx, Atomic and Mavic. Amer Sports globally delivers sales in excess of €2.6Bn & employs 8.6K people across 34 countries. He has championed driving the omni-channel strategy in EMEA, focusing on creating a seamless experience across on & offline media channels to drive consumers along the purchase journey.

With 13 years marketing experience in consumer goods and digital marketing on brands as diverse as L’Oreal, Ambrosia, Johnson’s Baby and Which? Magazine, it was his passion for skiing, running and hiking that brought him into the sports industry.

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Harry Mann

Harry Mann

Head of Customer Experience

Brompton Bicycle

Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.

Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Emma Reid
Rob Akam
Calvin Cox
David Hanney
Ian McCaig
Neville Tam
Harry Mann
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:15

Registration & Networking Breakfast

09:00

Welcome
Commerce Futures

09:05

Emma Reid, Managing Director at Tribe Sports

09:35

Rob Akam, Managing Director at Reid Bikes

10:05

Tea, Coffee & Networking

10:30

Panel Q&A Session

Moderated by Harry Mann, Head of Customer Experience at Brompton Bicycles, with appearances from;

  • Calvin Cox, Head of Marketing - Sigma Sports
  • David Hanney, CEO - Alpkit
  • Ian McCaig, Co Founder - Fiit
  • Neville Tam, Country Marketing Manager - Amer Sports

11:15

Final comments before Tea, Coffee & Networking

11:30

Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Emma Reid
Rob Akam
Calvin Cox
David Hanney
Ian McCaig
Neville Tam
Harry Mann
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Emma Reid

Emma Reid

Managing Director

Tribe Sports

Emma is the Managing Director of Tribe Sports.  Launched in 2011, Tribe Sports was born from our vision to develop the best high performance running kit; elegant apparel with the most innovative performance qualities whether you’re a 26 minute or 26 mile runner. Before being MD, Emma was the Finance and Commercial Director of Tribe Sports.

Previous to Tribe Sports, Emma qualified from Ernst & Young as an accountant. She then worked at Burberry for 7 years in Finance focusing on beauty, retail, wholesale and online commerce, incorporating a blend of hands on Financial Controller and FP&A responsibilities and commercial analysis.

Emma graduated with honours from Durham University with a Masters in Engineering.

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Rob Akam

Rob Akam

Managing Director

Reid Bikes

Rob is the Managing Director of Reid Bikes. Rob started with Reid in Australia just over 6 years ago after leaving a career in estate agency working for the UK’s largest property group, Countrywide. In 2014, after working his way up to General Manager for Reid in Australia, Rob moved back to the UK for a new challenge; setting up an international sales office, with the aim of distributing their bikes to other countries. Reid are now in over 15 countries and also design and supply bikes to other brands within the industry.

LEARN MORE →Close icon
Calvin Cox

Calvin Cox

Head of Marketing

Sigma Sports

Calvin is Head of Marketing at independent cycle retailer Sigma Sports. Calvin has been involved in the development of Sigma Sports marketing strategy over the past 6 years, supporting the business as it has grown from a single store retailer to a multi-channel, multisite operation, reaching customers around the world.

Calvin has over 15 years marketing experience, having previously lead UK marketing programs for Kelly Services, the multi-national recruitment services organisation and also working in the tech industry at the world's largest job search engine, Indeed.com.

LEARN MORE →Close icon
David Hanney

David Hanney

Co-Founder and Chief Executive

Alpkit

David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.

Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.

Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

LEARN MORE →Close icon
Ian McCaig

Ian McCaig

Co Founder

Fiit

Ian is Co-Founder and CMO of Fiit, a venture backed FitTech start-up on a mission to make fitness addictive and effortless for the majority of people disillusioned with the gym and other products in the market today. He co-founded Qubit, a leading European SaaS business, in 2010 and was one of the first through the doors of the UK Google office where he spent five years leading strategic innovation across sales operations, product and marketing for Europe. A successful entrepreneur, Ian is now an angel investor and advisor for a number of start-ups.

LEARN MORE →Close icon
Neville Tam

Neville Tam

Country Marketing Manager

Amer Sports

Neville heads up the UK, Ireland and Netherlands marketing teams at Amer Sports across outdoor & ball sports brands including Salomon, Suunto, Wilson, Arc’teryx, Atomic and Mavic. Amer Sports globally delivers sales in excess of €2.6Bn & employs 8.6K people across 34 countries. He has championed driving the omni-channel strategy in EMEA, focusing on creating a seamless experience across on & offline media channels to drive consumers along the purchase journey.

With 13 years marketing experience in consumer goods and digital marketing on brands as diverse as L’Oreal, Ambrosia, Johnson’s Baby and Which? Magazine, it was his passion for skiing, running and hiking that brought him into the sports industry.

LEARN MORE →Close icon
Harry Mann

Harry Mann

Head of Customer Experience

Brompton Bicycle

Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.

Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.

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Venue

Glaziers Hall, 9 Montague Close, London, England, SE1 9DD

Find directions →
Sports And Outdoor

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