Sports and Outdoor

08:45 - 14:30
UK
21.3.2019
Conference

The Brewery , 52 Chiswell Street, London, England, EC1Y 4SD, United Kingdom

London

ing international women's day
Italy flagUnited Kingdom flagGerman flagDutch flagFrench flagDanish flag
Partnered with:

Sports and Outdoor

London

Conference

March 21, 2019

Summary

Deploying digital to harness a passion for exercise

Sports & Outdoor 2019 focused on how brands in the sector should be using blended digital and physical programs to better engage with and monetise those who take their sport seriously. The Sports sector has seen significant growth in audience reach and engagement using digital - from participants sharing their activities and acquisitions through social to brands creating their own mixed media events.

In 2019 the strongest brands and retailers in Sports & Outdoors will be those who truly understand the motivations and behaviours of their audience - how often to communicate and how to differentiate online.  

At this years full day conference we heard strategies from industry professionals across 4 dominant sporting areas; Cycling, Outdoor, Fitness and Team Sports.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • What will the role of physical retail be with the digital world continuously evolving, particularly for speciality sports?
  • How do successful sports and outdoors retailers stand out from the crowd to both sell goods that help their customers compete and to out-compete their own competitors?
  • What approaches to digital marketing are being employed by brands and retailers, with an emphasis on developing social awareness and building a community.  
Two arrows pointing up
To top
Upma Vermani

Upma Vermani

Senior Manager, Consumer Insights, Analytics & Operations

Adidas

Upma Vermani is working as Senior Manager, Consumer Insights at Adidas. She has been responsible for designing and managing the point calibration system and analytics for Creators Club, the recently launched Adidas membership program in the US.

In the past, she has worked as a Data Scientist with Singapore-based NTUC Link, which operates Singapore's largest consumer rewards programs. Upma has more than 7 years of experience in analytics and market research and would be sharing some insights about her work at Adidas today.

LEARN MORE →Close icon
Calvin Cox

Calvin Cox

Head of Marketing

Sigma Sports

Calvin is Head of Marketing at independent cycle retailer Sigma Sports. Calvin has been involved in the development of Sigma Sports marketing strategy over the past 6 years, supporting the business as it has grown from a single store retailer to a multi-channel, multisite operation, reaching customers around the world.

Calvin has over 15 years marketing experience, having previously lead UK marketing programs for Kelly Services, the multi-national recruitment services organisation and also working in the tech industry at the world's largest job search engine, Indeed.com.

LEARN MORE →Close icon
Daniel Kogan

Daniel Kogan

Content and Social Media Manager

Sigma Sports

Daniel is the Content and Social Media Manager at independent cycle retailer Sigma Sports. Over the last five years, Daniel has spearheaded the content and social media strategy, creating content for both Sigma Sports and the brands they work with. Growing Sigma Sports' social media channels, the investment in the photography and videography team is an area Daniel is extremely passionate about.

Daniel comes from a cycling background, with over 20 years experience on two wheels. Racing both in the UK and abroad, as well as, more recently, tackling events around Europe, he always has an eye on the ever-changing trends in customer behaviour and the professional racing aspect of the sport.

LEARN MORE →Close icon
Juliet Barratt

Juliet Barratt

CMO & Co-Founder

Grenade

Grenade’s Co-Founder and Chief Marketing Officer, Juliet Barratt, has had a fascinating career which has spanned education, charity and training, before she succeeded in the world of marketing and sports nutrition, joining her husband, Alan’s sports nutrition distribution business and then launching market-leading sports performance and active nutrition brand, Grenade®.

LEARN MORE →Close icon
Rob Wilson

Rob Wilson

Head of Marketing

Soar Running

Rob is Head of Marketing at London based performance running wear brand SOAR Running. Rob joined SOAR at the start of 2017, with a focus on driving both the brand’s direct to consumer growth and targeted wholesale presence. Rob has worked to cement SOAR’s position as the UK’s leading premium running apparel brand via its unique events, partnerships, content and grass roots activations. Rob’s role has seen SOAR grow its credibility amongst the dedicated running community in the UK, establishing its unique and market leading offering in terms of both performance and style.

LEARN MORE →Close icon
Adrian Nash

Adrian Nash

Digital Experience Manager

Life Fitness

Adrian is the Digital Experience Manager at Life Fitness, the global leader in fitness equipment and solutions. Adrian lead’s the strategy in the UK for Digital supporting the business in providing their customers with new, innovative solutions that get the world moving and help people lead active and healthy lives.

Adrian has spent the last 6 years working for Google and Apple within sales and product management and with Customer Experience always at the forefront of Adrian’s mind he brings that background and expertise with him to Life Fitness.

LEARN MORE →Close icon
Hollie Weatherstone

Hollie Weatherstone

Head of Marketing - Bicycle

Muc-Off

Hollie joined Muc-Off in 2019 as Global PR & Comms Manager and was promoted later that year to Head of Marketing for the brand’s bicycle category. She is the strategic lead and departmental head responsible for developing and owning the delivery, analysis and continual improvement of marketing and communications strategies and their implementation.

Hollie has grown in a range of different bike brands from accessories through to high-end bikes. She is an enthusiastic rider of multiple bike disciplines and brings that love of 2 wheels to everything she does.

Diversity is a topic that Hollie holds close to her heart and she has skilfully applied that to the creation of a range of initiatives that promote DE&I in cycling across the globe.

LEARN MORE →Close icon
Andrew Denton

Andrew Denton

Chief Executive

Outdoor Industries Association (OIA)

Andrew Denton has been working in Outdoor Recreation since 1984, starting in outdoor education then moving to a series of senior management and business ownership roles with brands such as Rohan, Mountain Equipment, Sprayway, Ronhill and many more. He is best known as the founder and co-owner of the modern Mountain Equipment brand where he worked for 17 years.

Today he is CEO of the Outdoor Industries Association the non-profit body that represents the UK Outdoor Recreation sector to government and across the world. He is Secretary General of the European Outdoor Group Coalition ‘Its Great Out There’ - based in Brussels to increase Outdoor activity in Europe.

LEARN MORE →Close icon
Ed Waterston

Ed Waterston

Head of Marketing

Specialized UK

Ed is the UK Head of Marketing for the leading global bicycle brand Specialized, having joined the business in 2017. With 10 years of experience working in the Cycling Industry, Ed has held senior brand marketing roles in the UK and Asia-Pacific for a number of large cycling and sports brands, including SCOTT Sports and Cannondale. He also worked for Adidas on their partnership with Team Sky. Since joining Specialized, Ed has redesigned the brand’s UK marketing strategy, and led planning and activation, with the UK marketing team launching a number of campaigns and products to market.

LEARN MORE →Close icon
Ronnie Legg

Ronnie Legg

Design Manager

Alpkit

Ronnie, a Sports Science (Outdoor Activities) graduate from Leeds University in 2008, began her career in the outdoor industry. After gaining outdoor instructing qualifications at Plas Y Brenin, she transitioned to her passion for performance textiles with a Master's from Manchester Metropolitan University. Her dissertation, based on research in Svalbard, led to a Garment Designer role at Rab. She later joined Alpkit as Senior Designer for Clothing in 2015 and is now the Design Manager, expanding the brand's product range with a focus on functional design. Ronnie actively contributes to industry projects and is a member of the OIA Development Board.

LEARN MORE →Close icon
Giles Chater

Giles Chater

Managing Director

Tough Mudder

Giles is the Managing Director at Tough Mudder Ltd, market leader in the obstacle course space and home to an incredible community in Mudder Nation. Since joining the team in 2014 he has helped establish TM as a brand which delivers unconventional life-changing experiences; growing a tribe that lives courage, personal accomplishment, teamwork & fun.An early career in the outdoor industry is where Giles developed his passion for the transformative power of adventure. Initially based out of residential centres he enjoyed a variety of roles in coaching, education and management before transitioning into the Live Events space.

LEARN MORE →Close icon
Siggy Simon

Siggy Simon

Digital Innovation Leader

Decathlon

Siggy is the Digital Innovation Leader for Decathlon, UK with over 12 years experience in digital marketing and digital platform deployments. He is a data driven professional who has worked both on the Agency side and the Brand side to make sure businesses can thrive in the digital world. In Decathlon he is responsible to lead all the technical strategies around connecting the ecosystem of sports to offer a seamless experience for users in the digital and physical space.

LEARN MORE →Close icon
Gareth Crew

Gareth Crew

Social Media Manager

Garmin

Gareth is currently the EMEA Social Media Manager for Garmin, where he works with Garmin’s individual countries in helping spread Garmin’s message in social media. Previously, Gareth has worked at Burt’s Bees, TUI and Microsoft and is a social media, sport and fitness nut, enjoying bringing all of these things together within Garmin.

LEARN MORE →Close icon
Nick Hussey

Nick Hussey

Founder

FRAHM

Nick is an Entrepreneur, Apparel Sesigner and Consultant, with a bias towards eCommerce, creative and content. He is best known as the founder of urban cycling brand Vulpine, one of the most talked about British apparel startups of recent years, due to it's innovative product, inclusive brand and an explosion of creative marketing.

In 2018 he created FRAHM, making super tough, stylish yet technical jackets for men. He wanted to create a kinder men's brand, more open to talking about men's mental health. FRAHM is "In Aid Of" mental health charity Mind. Purely an online brand, it sells most of it's stock in advance.

Nick started racing bikes aged 13 and now slowly potters around Somerset with or without small children in tow."

LEARN MORE →Close icon
Christian Dörffer

Christian Dörffer

Co-Founder & CEO

Midnight Runners

Christian, a serial entrepreneur and investor, co-founded Midnight Runners in 2014, now a global urban fitness community with chapters across Europe, America, and Asia. In 2015, he co-founded Sweet Capital, the King.com founders fund, and has invested in 35+ consumer-mobile companies, primarily in California. He serves on the boards of various fitness and wellness-related firms, including Wave TV (the 4th largest sports media company on social with 1bn monthly page views), Springmoves (an app providing running and walking playlists by BPM), and Caura (a tracker for glucose and lactate optimization in training). In 2017, he co-founded myCrew, the world's leading social network for fitness, set to host 20k urban fitness events globally this year.

LEARN MORE →Close icon
David ‘DA’ Alexander

David ‘DA’ Alexander

Category Leader

Turbo (E-Bike)

David ‘DA’ Alexander heads up the Turbo (E-Bike) category for Specialized in the UK Market. With a long history at the brand, DA has an exceptional amount of knowledge in cycling and, specifically, in Specialized. Prior to taking on the Category Leadership role, DA spent several years managing the SBCU Education program. In his current role, he manages the entire strategy for E-Bike in the UK, including consumer analytics, product ranging, distribution planning and marketing activation.

LEARN MORE →Close icon
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Upma Vermani
Calvin Cox
Daniel Kogan
Juliet Barratt
Rob Wilson
Adrian Nash
Hollie Weatherstone
Andrew Denton
Ed Waterston
Ronnie Legg
Giles Chater
Siggy Simon
Gareth Crew
Nick Hussey
Christian Dörffer
David ‘DA’ Alexander
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:45 - 09:30

Registration & Networking Breakfast

09:30 - 09:40

Welcome from Commerce Futures

09:40 - 10:10

Keynote Speaker -
Siggy Simon - Digital Innovation Leader at Decathlon UK

2 Industry Streams - Cycling & Fitness

10:10 - 11:40

Cycling Industry Stream

Fitness Industry Stream

10:10 - 10:30

Keynote 1 -
Calvin Cox - Head of Marketing at Sigma Sports
Daniel Kogan - Content & Social Media at Sigma Sports

Keynote 1 -
Juliet Barratt - CMO & Co-Founder at Grenade

10:30 - 10:50

Keynote 2 -
Ed Waterston - UK Head of Marketing at Specialized Bicycle Components

Keynote 2 -
Adrian Nash - Digital Experience Manager at Life Fitness

10:50 - 11:20

Networking Coffee Break

2 Industry Streams - Outdoor & Team Sports

11:20 - 12:00

Outdoor Industry Stream

Team Sports Industry Stream

11:20-11:40

Keynote 1 -
Ronnie Legg - Design Manager at Alpkit

Keynote 1
Giles Chater - Managing Director at Tough Mudder

11:40 - 12:00

Keynote 2 -
Andrew Denton - Chief Executive at Outdoor Industries Association  

Keynote 2 -
Christian Dörffer - Co-Founder & CEO at Midnight Runners

12:00 - 13:00

Networking Lunch & 1-2-1 Meetings

13:00 - 13:40

Cross Industry Panel Discussion Moderated by Nick Hussey - Founder at FRAHM Jacket

  • Robert Wilson - Head of Marketing at Soar Running
  • Hollie Weatherstone - Marketing Manager UK at Canyon Bicycles  
  • Richard Philip - Marketing Director at Stance Socks

13:40 - 14:10

Keynote Speaker 2 -

Upma Vermani - Senior Manager, Consumer Insights at Adidas

14:10 - 14:30

Final networking & event close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Upma Vermani
Calvin Cox
Daniel Kogan
Juliet Barratt
Rob Wilson
Adrian Nash
Hollie Weatherstone
Andrew Denton
Ed Waterston
Ronnie Legg
Giles Chater
Siggy Simon
Gareth Crew
Nick Hussey
Christian Dörffer
David ‘DA’ Alexander
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Upma Vermani

Upma Vermani

Senior Manager, Consumer Insights, Analytics & Operations

Adidas

Upma Vermani is working as Senior Manager, Consumer Insights at Adidas. She has been responsible for designing and managing the point calibration system and analytics for Creators Club, the recently launched Adidas membership program in the US.

In the past, she has worked as a Data Scientist with Singapore-based NTUC Link, which operates Singapore's largest consumer rewards programs. Upma has more than 7 years of experience in analytics and market research and would be sharing some insights about her work at Adidas today.

LEARN MORE →Close icon
Calvin Cox

Calvin Cox

Head of Marketing

Sigma Sports

Calvin is Head of Marketing at independent cycle retailer Sigma Sports. Calvin has been involved in the development of Sigma Sports marketing strategy over the past 6 years, supporting the business as it has grown from a single store retailer to a multi-channel, multisite operation, reaching customers around the world.

Calvin has over 15 years marketing experience, having previously lead UK marketing programs for Kelly Services, the multi-national recruitment services organisation and also working in the tech industry at the world's largest job search engine, Indeed.com.

LEARN MORE →Close icon
Daniel Kogan

Daniel Kogan

Content and Social Media Manager

Sigma Sports

Daniel is the Content and Social Media Manager at independent cycle retailer Sigma Sports. Over the last five years, Daniel has spearheaded the content and social media strategy, creating content for both Sigma Sports and the brands they work with. Growing Sigma Sports' social media channels, the investment in the photography and videography team is an area Daniel is extremely passionate about.

Daniel comes from a cycling background, with over 20 years experience on two wheels. Racing both in the UK and abroad, as well as, more recently, tackling events around Europe, he always has an eye on the ever-changing trends in customer behaviour and the professional racing aspect of the sport.

LEARN MORE →Close icon
Juliet Barratt

Juliet Barratt

CMO & Co-Founder

Grenade

Grenade’s Co-Founder and Chief Marketing Officer, Juliet Barratt, has had a fascinating career which has spanned education, charity and training, before she succeeded in the world of marketing and sports nutrition, joining her husband, Alan’s sports nutrition distribution business and then launching market-leading sports performance and active nutrition brand, Grenade®.

LEARN MORE →Close icon
Rob Wilson

Rob Wilson

Head of Marketing

Soar Running

Rob is Head of Marketing at London based performance running wear brand SOAR Running. Rob joined SOAR at the start of 2017, with a focus on driving both the brand’s direct to consumer growth and targeted wholesale presence. Rob has worked to cement SOAR’s position as the UK’s leading premium running apparel brand via its unique events, partnerships, content and grass roots activations. Rob’s role has seen SOAR grow its credibility amongst the dedicated running community in the UK, establishing its unique and market leading offering in terms of both performance and style.

LEARN MORE →Close icon
Adrian Nash

Adrian Nash

Digital Experience Manager

Life Fitness

Adrian is the Digital Experience Manager at Life Fitness, the global leader in fitness equipment and solutions. Adrian lead’s the strategy in the UK for Digital supporting the business in providing their customers with new, innovative solutions that get the world moving and help people lead active and healthy lives.

Adrian has spent the last 6 years working for Google and Apple within sales and product management and with Customer Experience always at the forefront of Adrian’s mind he brings that background and expertise with him to Life Fitness.

LEARN MORE →Close icon
Hollie Weatherstone

Hollie Weatherstone

Head of Marketing - Bicycle

Muc-Off

Hollie joined Muc-Off in 2019 as Global PR & Comms Manager and was promoted later that year to Head of Marketing for the brand’s bicycle category. She is the strategic lead and departmental head responsible for developing and owning the delivery, analysis and continual improvement of marketing and communications strategies and their implementation.

Hollie has grown in a range of different bike brands from accessories through to high-end bikes. She is an enthusiastic rider of multiple bike disciplines and brings that love of 2 wheels to everything she does.

Diversity is a topic that Hollie holds close to her heart and she has skilfully applied that to the creation of a range of initiatives that promote DE&I in cycling across the globe.

LEARN MORE →Close icon
Andrew Denton

Andrew Denton

Chief Executive

Outdoor Industries Association (OIA)

Andrew Denton has been working in Outdoor Recreation since 1984, starting in outdoor education then moving to a series of senior management and business ownership roles with brands such as Rohan, Mountain Equipment, Sprayway, Ronhill and many more. He is best known as the founder and co-owner of the modern Mountain Equipment brand where he worked for 17 years.

Today he is CEO of the Outdoor Industries Association the non-profit body that represents the UK Outdoor Recreation sector to government and across the world. He is Secretary General of the European Outdoor Group Coalition ‘Its Great Out There’ - based in Brussels to increase Outdoor activity in Europe.

LEARN MORE →Close icon
Ed Waterston

Ed Waterston

Head of Marketing

Specialized UK

Ed is the UK Head of Marketing for the leading global bicycle brand Specialized, having joined the business in 2017. With 10 years of experience working in the Cycling Industry, Ed has held senior brand marketing roles in the UK and Asia-Pacific for a number of large cycling and sports brands, including SCOTT Sports and Cannondale. He also worked for Adidas on their partnership with Team Sky. Since joining Specialized, Ed has redesigned the brand’s UK marketing strategy, and led planning and activation, with the UK marketing team launching a number of campaigns and products to market.

LEARN MORE →Close icon
Ronnie Legg

Ronnie Legg

Design Manager

Alpkit

Ronnie, a Sports Science (Outdoor Activities) graduate from Leeds University in 2008, began her career in the outdoor industry. After gaining outdoor instructing qualifications at Plas Y Brenin, she transitioned to her passion for performance textiles with a Master's from Manchester Metropolitan University. Her dissertation, based on research in Svalbard, led to a Garment Designer role at Rab. She later joined Alpkit as Senior Designer for Clothing in 2015 and is now the Design Manager, expanding the brand's product range with a focus on functional design. Ronnie actively contributes to industry projects and is a member of the OIA Development Board.

LEARN MORE →Close icon
Giles Chater

Giles Chater

Managing Director

Tough Mudder

Giles is the Managing Director at Tough Mudder Ltd, market leader in the obstacle course space and home to an incredible community in Mudder Nation. Since joining the team in 2014 he has helped establish TM as a brand which delivers unconventional life-changing experiences; growing a tribe that lives courage, personal accomplishment, teamwork & fun.An early career in the outdoor industry is where Giles developed his passion for the transformative power of adventure. Initially based out of residential centres he enjoyed a variety of roles in coaching, education and management before transitioning into the Live Events space.

LEARN MORE →Close icon
Siggy Simon

Siggy Simon

Digital Innovation Leader

Decathlon

Siggy is the Digital Innovation Leader for Decathlon, UK with over 12 years experience in digital marketing and digital platform deployments. He is a data driven professional who has worked both on the Agency side and the Brand side to make sure businesses can thrive in the digital world. In Decathlon he is responsible to lead all the technical strategies around connecting the ecosystem of sports to offer a seamless experience for users in the digital and physical space.

LEARN MORE →Close icon
Gareth Crew

Gareth Crew

Social Media Manager

Garmin

Gareth is currently the EMEA Social Media Manager for Garmin, where he works with Garmin’s individual countries in helping spread Garmin’s message in social media. Previously, Gareth has worked at Burt’s Bees, TUI and Microsoft and is a social media, sport and fitness nut, enjoying bringing all of these things together within Garmin.

LEARN MORE →Close icon
Nick Hussey

Nick Hussey

Founder

FRAHM

Nick is an Entrepreneur, Apparel Sesigner and Consultant, with a bias towards eCommerce, creative and content. He is best known as the founder of urban cycling brand Vulpine, one of the most talked about British apparel startups of recent years, due to it's innovative product, inclusive brand and an explosion of creative marketing.

In 2018 he created FRAHM, making super tough, stylish yet technical jackets for men. He wanted to create a kinder men's brand, more open to talking about men's mental health. FRAHM is "In Aid Of" mental health charity Mind. Purely an online brand, it sells most of it's stock in advance.

Nick started racing bikes aged 13 and now slowly potters around Somerset with or without small children in tow."

LEARN MORE →Close icon
Christian Dörffer

Christian Dörffer

Co-Founder & CEO

Midnight Runners

Christian, a serial entrepreneur and investor, co-founded Midnight Runners in 2014, now a global urban fitness community with chapters across Europe, America, and Asia. In 2015, he co-founded Sweet Capital, the King.com founders fund, and has invested in 35+ consumer-mobile companies, primarily in California. He serves on the boards of various fitness and wellness-related firms, including Wave TV (the 4th largest sports media company on social with 1bn monthly page views), Springmoves (an app providing running and walking playlists by BPM), and Caura (a tracker for glucose and lactate optimization in training). In 2017, he co-founded myCrew, the world's leading social network for fitness, set to host 20k urban fitness events globally this year.

LEARN MORE →Close icon
David ‘DA’ Alexander

David ‘DA’ Alexander

Category Leader

Turbo (E-Bike)

David ‘DA’ Alexander heads up the Turbo (E-Bike) category for Specialized in the UK Market. With a long history at the brand, DA has an exceptional amount of knowledge in cycling and, specifically, in Specialized. Prior to taking on the Category Leadership role, DA spent several years managing the SBCU Education program. In his current role, he manages the entire strategy for E-Bike in the UK, including consumer analytics, product ranging, distribution planning and marketing activation.

LEARN MORE →Close icon

Venue

The Brewery , 52 Chiswell Street, London, England, EC1Y 4SD, United Kingdom

Find directions →
Sports and Outdoor

Partners

Similar Events

Brand ExperienceBrand Experience
London
Dinner
11.7.24
Endless AisleEndless Aisle
London
Conference
26.6.24
Redefining BrandRedefining Brand
Paris
Breakfast
6.6.24
 Content & Commerce Content & Commerce
Milan
Dinner
23.5.24
View All