Sports & Outdoor

The Brewery , 100 Bunhill Row, England, EC1Y 8ND, United Kingdom (Directions)

Sports & Outdoor

Deploying digital to harness a passion for exercise

Sports & Outdoor 2019 will focus on how brands in the sector should be using blended digital and physical programs to better engage with and monetise those who take their sport seriously. The Sports sector has seen significant growth in audience reach and engagement using digital - from participants sharing their activities and acquisitions through social to brands creating their own mixed media events.

In 2019 the strongest brands and retailers in Sports & Outdoors will be those who truly understand the motivations and behaviours of their audience - how often to communicate and how to differentiate online.

At this years full day conference we will hear strategies from industry professionals across 4 dominant sporting areas; Cycling, Outdoor, Fitness and Stadium Sports.

Registration for Sports & Outdoor 2019 is not yet live. If you are interested in attending, please contact Michaela on

Topics we will cover include:

  • What will the role of physical retail be with the digital world continuously evolving, particularly for speciality sports? 

  • How do successful sports and outdoors retailers stand out from the crowd to both sell goods that help their customers compete and to out-compete their own competitors?

  • What approaches to digital marketing are being employed by brands and retailers, with an emphasis on developing social awareness and building a community.

Who should attend?

  • Founders, CEO's & Owners

  • Heads of eCommerce, Mobile, Digital, User Experience & Brand

  • Chief Marketing Officers

  • Chief Digital Officers

  • Directors of Brand Loyalty, User Experience, eCommerce


Juliet Barratt

Juliet Barratt

CMO & Co-Founder

Grenade’s Co-Founder and Chief Marketing Officer, Juliet Barratt, has had a fascinating career which has spanned education, charity and training, before she succeeded in the world of marketing and sports nutrition, joining her husband, Alan’s sports nutrition distribution business and then launching market-leading sports performance and active nutrition brand, Grenade®.

Officially trademarked in 2006, Grenade® has grown at an accelerated rate thanks to innovative marketing tactics, and a fresh approach to sports nutrition. Industry recognition has followed, with the brand listed in the Sunday Times Fast Track 100 for the last 5 years and entering the SME Export Track 100 in 2017. Grenade were regional winners and National Finalists of GBEA Entrepreneur of the Year in 2018. Grenade® are now leading innovators in the wider lifestyle and Active Nutrition space, renowned globally for their product range which includes Carb Killa® bars and shakes, Hydra 6, and Thermo Detonator. Juliet still has a passion for education and spends a lot of her spare time mentoring young entrepreneurs and assisting them with start-ups. She loves business and is hugely proud of Grenade®’s growth and position in the market.

Juliet’s LinkedIn
Grenade’s Website


More 2019 speakers to be announced soon.

Last years speakers included…

Emma Reid

Emma Reid

Managing Director, Tribe Sports

Emma is the Managing Director of Tribe Sports.  Launched in 2011, Tribe Sports was born from our vision to develop the best high performance running kit; elegant apparel with the most innovative performance qualities whether you’re a 26 minute or 26 mile runner. Before being MD, Emma was the Finance and Commercial Director of Tribe Sports.

Previous to Tribe Sports, Emma qualified from Ernst & Young as an accountant. She then worked at Burberry for 7 years in Finance focusing on beauty, retail, wholesale and online commerce, incorporating a blend of hands on Financial Controller and FP&A responsibilities and commercial analysis.

Emma graduated with honours from Durham University with a Masters in Engineering.

Emma's LinkedIn
Tribe Sports Website

Rob Akam

Rob Akam

Managing Director, Reid Bikes

Rob is the Managing Director of Reid Bikes. Rob started with Reid in Australia just over 6 years ago after leaving a career in estate agency working for the UK’s largest property group, Countrywide. In 2014, after working his way up to General Manager for Reid in Australia, Rob moved back to the UK for a new challenge; setting up an international sales office, with the aim of distributing their bikes to other countries. Reid are now in over 15 countries and also design and supply bikes to other brands within the industry.

Rob's LinkedIn
Reid Bikes Website

Calvin Cox

Calvin Cox

Head of Marketing, Sigma Sports

Calvin is Head of Marketing at independent cycle retailer Sigma Sports. Calvin has been involved in the development of Sigma Sports marketing strategy over the past 6 years, supporting the business as it has grown from a single store retailer to a multi-channel, multisite operation, reaching customers around the world. 

Calvin has over 15 years marketing experience, having previously lead UK marketing programs for Kelly Services, the multi-national recruitment services organisation and also working in the tech industry at the world's largest job search engine,

Calvin's LinkedIn
Sigma Sports Website

David Hanney

David Hanney

CEO, Alpkit

David has worked in the outdoor and bike industry for years. He was the Finance Director at GO Outdoors and part of the team that took GO Outdoors from one store in Sheffield to being the UK's biggest outdoor retailer. He invested in Alpkit 4 years ago joining as CEO and has seen the business grow ten-fold in that time. Alpkit won TGO magazine Online Retailer Of The Year in 3 of the 4 last years which is an award voted for by readers of the magazines and was also highly commended Brand of the Year being recognised ahead of much larger brands like Berghaus, Mountain Equipment and Patagonia.

David's LinkedIn
Alpkit's Website

Ian McCaig

Ian McCaig

Co Founder, Fiit

Ian is Co-Founder and CMO of Fiit, a venture backed FitTech start-up on a mission to make fitness addictive and effortless for the majority of people disillusioned with the gym and other products in the market today. He co-founded Qubit, a leading European SaaS business, in 2010 and was one of the first through the doors of the UK Google office where he spent five years leading strategic innovation across sales operations, product and marketing for Europe. A successful entrepreneur, Ian is now an angel investor and advisor for a number of start-ups.

Ian McCaig's LinkedIn
Fiit's Website

Neville Tam

Neville Tam

Country Marketing Manager, Amer Sports

Neville heads up the UK, Ireland and Netherlands marketing teams at Amer Sports across outdoor & ball sports brands including Salomon, Suunto, Wilson, Arc’teryx, Atomic and Mavic. Amer Sports globally delivers sales in excess of €2.6Bn & employs 8.6K people across 34 countries. He has championed driving the omni-channel strategy in EMEA, focusing on creating a seamless experience across on & offline media channels to drive consumers along the purchase journey.

With 13 years marketing experience in consumer goods and digital marketing on brands as diverse as L’Oreal, Ambrosia, Johnson’s Baby and Which? Magazine, it was his passion for skiing, running and hiking that brought him into the sports industry.

Neville's LinkedIn
Amer Sports Website

Harry Mann

Harry Mann

Head of Customer Experience, Brompton Bicycle

Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.

Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the site. He is a committed cycle commuter and dabbles in triathlons.

Harry's LinkedIn
Brompton Bicycle's website




Registration & Networking Breakfast


Keynote Speaker

2 Industry Streams - Cycling & Outdoor


Cycling Industry Stream

Outdoor Industry Stream


Keynote 1

Keynote 1


keynote 2

Keynote 2


Round table topic discussion

Round table topic discussion


Networking Coffee Break

2 Industry Streams - Fitness & Stadium Sports


Fitness Industry Stream

Stadium Sports Industry Stream


Keynote 1

Keynote 1


Keynote 2

Keynote 2


Round table topic discussion

Round table topic discussion


Networking Lunch & 1-2-1 Meetings


Cross Industry Panel Discussion


Keynote Speaker 2


Toast to Sports & Outdoor 2019 & Event Close



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Inviqa has ten years’ experience helping leading brands such as Arsenal FC, Virgin, Reiss, and the National Theatre to adapt and succeed in a digital world. The agency is a regular feature in Econsultancy’s Top 100 Digital Agencies Report and was shortlisted as Computing’s Digital Service Company of the year in 2017.

Find out more


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Klarna now works with 100,000 merchants, including ASOS, Topshop and JD Sports in the UK, to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.

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Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £99.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omni-channel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: The venue for 2019 will be confirmed shortly.

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

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