Sports and Outdoor Dinner
Christophers Grill, 18 Wellington St, Covent Garden, London WC2E 7DD, United Kingdom
London
Summary
Staying competitive, knowing your customers and fostering loyalty
The Sports sector has seen significant growth in audience reach and engagement using digital -from participants sharing their activities and acquisitions through social to brands creating their own mixed media events.
The strongest brands and retailers in Sports & Outdoors will be those who truly understand the motivations and behaviours of their audience -how often to communicate and how to differentiate online.
Our dinner allowed industry leaders to share their stories and vision for this fast moving market.
- What approaches to digital marketing are being employed by brands and retailers, with an emphasis on developing social awareness and building a community.
- Understanding and maintaining your customer’s loyalty towards your brand.
- The Influencers vs Athletes brand ambassador debate.
- Brand consistency and expertise across bricks and mortar retail and eCommerce stores.
- Proving ROI across your social platforms.
Ian Whittingham
Managing Director
Sigma SportsRead Full Bio →
Ian is the Managing Director of independent cycling retailer, Sigma Sports, having co-founded the business in 1992 along with friend Jason Turner (Retail Director). Sigma Sports has been on a journey into digital for several years. The company has gradually transformed itself from a single-store specialist cycling retailer and advisor into a multi-channel retail business with a broader customer base, larger range and passionate base of customers. Ian talked our audience through the journey into being a data-driven retailing business that leverages many different marketing channels to win and retain new customers whilst staying true to the core values of customer service and expertise that made the business successful in the first place.
AGENDA
Ian Whittingham
Managing Director
Sigma SportsRead Full Bio →
Ian is the Managing Director of independent cycling retailer, Sigma Sports, having co-founded the business in 1992 along with friend Jason Turner (Retail Director). Sigma Sports has been on a journey into digital for several years. The company has gradually transformed itself from a single-store specialist cycling retailer and advisor into a multi-channel retail business with a broader customer base, larger range and passionate base of customers. Ian talked our audience through the journey into being a data-driven retailing business that leverages many different marketing channels to win and retain new customers whilst staying true to the core values of customer service and expertise that made the business successful in the first place.
Venue
Christophers Grill, 18 Wellington St, Covent Garden, London WC2E 7DD, United Kingdom
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