Sports & Outdoor
The Dorchester, 53 Park Ln, London W1K 1QA, London, United Kingdom
2023 - the year to know your customer
“Whoever understands their customer the best will win”. Changes in fitness & sports behaviour have been so seismic in the last 24 months that most businesses in the sector are in full receive mode. From the cycling explosion in 2020 to sales falling off a cliff in late 2021 - sports enthusiasts’ habits have transformed alongside those who dip in and out of sport.
Outdoor has seen a slightly more predictable and sustainable set of growth, driven by significant percentages of the population falling in love with the outdoors again. Keeping new customers engaged whilst building a community of your own seems to be the big challenge on every S&O brand and retailers’ 2023 list - so that’s what we spoke about this autumn.
- How to tackle the data / intelligence challenge, CDP, ESP or external help?
- Where to start in building retention strategies
- How to trade what stock you have just that little bit better
18:30: Arrival & Welcome Drinks
19:15 Guests Seat
19:20: Welcome - Commerce Futures
19:30: Opening Speech - Jonathan Yardley, Head of eCommerce at Arsenal Football Club
20:00: Starters (Topic one - Discussion at individual tables)
20:20: Topic one discussed as a collective
20:40: Mains (Topic two - Discussion at individual tables)
21:10: Topic two discussed as a collective
21:30: Desserts and Networking
23:00: Event Closes