Subscription Addiction

08:45-12:00 BST
UK
21.4.2021
Hybrid Event

London

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Subscription Addiction

London

Hybrid Event

April 21, 2021

Summary

Hybrid Event

Subscription models are on the rise, and it’s not just because they can offer regular cashflow. But because they provide great insight into customer behaviours and a barrier to your fiercest competitors.

More and more retailers are adapting their business model to meet customers evolving needs when it comes to replenishment - gone are the days we pop to the shop on a lunch break from the office.

Many FMCG brands are focusing on DTC sales and subscription models look to be popular for many household essentials. Driving sales back to their own eCommerce sites rather than third party sales is important, but it can’t just be that first time purchase - calculating your MMR should also remain at front of mind. Are you churning customers to see growth or are you nurturing the loyal ones?

Retailers with subscription services already in place say it’s allowing them to increase their customer contact for them to build better customer relationships by 82%!  So there's no wonder subscriptions within retail jumped 50% within the first UK lockdown, with food boxes, wine and grooming leading the way.

At our morning conference, you’ll of heard a number of brands share their journeys into the subscription world, the challenges they faced and the data they have collected. There was also the opportunity to discuss with peers your ideal strategy and how you predict consumer buying behaviours to change.  

The speaker line-up included:
Matt Lane, Founder - BeerBods
Alexandra Rico-Lloyd, Chief Operating Officer - The Bike Club
Ted Charalambides, Digital & Marketing Manager - Pact Coffee
Joanne Gray, Loyalty & Retention Manager - Hotel Chocolat
Emilie Vanpoperinghe, Co-Founder & CEO - Oddbox
Joesph Munns, Managing Director - Bakedin

This event was streamed virtually to allow all to view.

PastriesDelegates networkingAudience at a Commerce Futures conference.

Topics we covered:

How do you entice your ideal customer into regular purchases?

What are the key success factors and limitations of the business model?

Personalisation - do the algorithms pick the right products?

MRR (monthly regular revenue) vs One-off purchase

What are the off-the-shelf solutions that you can use to launch your own?

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Matt Lane

Matt Lane

Founder

BeerBods

Matt Lane is the founder of BeerBods, the UK's original (and still the best!) online beer club and subscription service. Since selling the business to AB-InBev, the world's largest brewing company in 2019, Matt has worked as Chief Beer Officer at Beer Hawk, the UK's largest online beer retailer. He is also an investor, advisor, and non-exec director to a number of other businesses, focussing mainly on food & drink, e-commerce and subscription services.

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Alexandra Rico-Lloyd

Alexandra Rico-Lloyd

Chief Operating Officer

The Bike Club

Alexandra Rico-Lloyd is one of the founders of the Bike Club. Europes largest kids bike subscription service. Since launching in 2017, the Bike Club has grown to over 25,000 bikes; enabling families to get active and outdoors whilst learning a new skill. As Chief Operating Officer Alexandra is responsible for the operations, technology and customer service which has created thousands of happy young cyclists across the UK. She has led her team successfully through multiple challenges experienced when turning a household staple into a product-as-a-service offering.

LEARN MORE →Close icon
Diane Albouy

Diane Albouy

Chief Technology Officer

smol Ltd

Diane is the Tech lead for smol. Since March 2018, smol has been helping hundreds of thousands of households make a big difference with its household goods subscription service which costs less to their customers and the planet than traditional supermarket brands.

LEARN MORE →Close icon
Ted Charalambides

Ted Charalambides

Digital & Marketing Director

Pact Coffee

Ted Charalambides is Digital & Marketing Director at Pact Coffee and heads up the D2C & Brand functions at the company. Ted joined Pact Coffee in August 2018, coming in to lead the marketing, brand, digital proposition, acquisition, customer experience and creative teams. With experiences gained from senior digital roles at both Lily’s Kitchen and splashdirect.com, Ted has grown the Pact Coffee D2C team and led a major re-platforming and rebranding project. All of this has required a wide, developed set of skills relating to digital marketing, eCommerce strategy and web development.

LEARN MORE →Close icon
Joseph Munns

Joseph Munns

Managing Director

Bakedin

Joseph Munns is the founder of Bakedin, a home baking kit brand based in Basingstoke. In 2015 Joseph left his career in the IT industry to start Bakedin and build their first factory. Today they have products in 1000 shops across the UK including Tesco, Costco and Hobbycraft. In addition to their retail presence they have over 20,000 subscribers to their Baking Club subscription box and an eCommerce site, with annual revenue in excess of £4m.

LEARN MORE →Close icon
Joanne Gray

Joanne Gray

Loyalty & Retention Manager

Hotel Chocolat

Having gained over 15 years’ experience in the areas of subscriptions and loyalty marketing, I have focused on creating the strategic direction along with the development, implementation and management of customer centric propositions to deliver both excellent customer experiences and achieve business goals.

The evolution of the UK subscriptions market over recent years and the subsequent creation of new and unique opportunities for suppliers and customers alike, continue to make this a truly exciting business area that I’m proud to be a part of.

LEARN MORE →Close icon
Emilie Vanpoperinghe

Emilie Vanpoperinghe

Co-Founder & CEO

Oddbox

Oddbox is a sustainable fruit and veg box tackling food waste. Oddbox work closely with farmers, rescuing fresh, seasonal surplus fruit & veg which are at risk of becoming food waste. Emilie is co-founder of Oddbox and has over 15 years' project and team management experience in Fortune 500 companies (3M and BT) across the globe.She was previously Director of Finance & Operations for an international NGO set up by the Nike Foundation and working in developing countries to empower adolescent girls to reach their potential. Before that, she worked close to 10 years in finance in the corporate sector in France, India and the UK.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Matt Lane
Alexandra Rico-Lloyd
Diane Albouy
Ted Charalambides
Joseph Munns
Joanne Gray
Emilie Vanpoperinghe
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:45 - 09:00

Registration & Networking Breakfast

09:00 - 09:15

Welcome from Commerce Futures

09:15 - 09:45

Keynote One - Matt Lane - Founder, BeerBods

09:45 - 10:15

Keynote Two - Alexandra Rico-Lloyd - Chief Operating Officer, The Bike Club

10:15 - 10:30

Refreshment Break

10:30 - 11:30

Panel Discussion:
- Joseph Munns - Managing Director, Bakedin
- Joanne Gray - Loyalty & Retention Manager, Hotel Chocolat
- Emilie Vanpoperinghe - Co-Founder & CEO, Oddbox
-
Ted Charalambides - Digital & Marketing Director, Pact Coffee

11:30

Final Comments before Networking

12:00

Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Matt Lane
Alexandra Rico-Lloyd
Diane Albouy
Ted Charalambides
Joseph Munns
Joanne Gray
Emilie Vanpoperinghe
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Matt Lane

Matt Lane

Founder

BeerBods

Matt Lane is the founder of BeerBods, the UK's original (and still the best!) online beer club and subscription service. Since selling the business to AB-InBev, the world's largest brewing company in 2019, Matt has worked as Chief Beer Officer at Beer Hawk, the UK's largest online beer retailer. He is also an investor, advisor, and non-exec director to a number of other businesses, focussing mainly on food & drink, e-commerce and subscription services.

LEARN MORE →Close icon
Alexandra Rico-Lloyd

Alexandra Rico-Lloyd

Chief Operating Officer

The Bike Club

Alexandra Rico-Lloyd is one of the founders of the Bike Club. Europes largest kids bike subscription service. Since launching in 2017, the Bike Club has grown to over 25,000 bikes; enabling families to get active and outdoors whilst learning a new skill. As Chief Operating Officer Alexandra is responsible for the operations, technology and customer service which has created thousands of happy young cyclists across the UK. She has led her team successfully through multiple challenges experienced when turning a household staple into a product-as-a-service offering.

LEARN MORE →Close icon
Diane Albouy

Diane Albouy

Chief Technology Officer

smol Ltd

Diane is the Tech lead for smol. Since March 2018, smol has been helping hundreds of thousands of households make a big difference with its household goods subscription service which costs less to their customers and the planet than traditional supermarket brands.

LEARN MORE →Close icon
Ted Charalambides

Ted Charalambides

Digital & Marketing Director

Pact Coffee

Ted Charalambides is Digital & Marketing Director at Pact Coffee and heads up the D2C & Brand functions at the company. Ted joined Pact Coffee in August 2018, coming in to lead the marketing, brand, digital proposition, acquisition, customer experience and creative teams. With experiences gained from senior digital roles at both Lily’s Kitchen and splashdirect.com, Ted has grown the Pact Coffee D2C team and led a major re-platforming and rebranding project. All of this has required a wide, developed set of skills relating to digital marketing, eCommerce strategy and web development.

LEARN MORE →Close icon
Joseph Munns

Joseph Munns

Managing Director

Bakedin

Joseph Munns is the founder of Bakedin, a home baking kit brand based in Basingstoke. In 2015 Joseph left his career in the IT industry to start Bakedin and build their first factory. Today they have products in 1000 shops across the UK including Tesco, Costco and Hobbycraft. In addition to their retail presence they have over 20,000 subscribers to their Baking Club subscription box and an eCommerce site, with annual revenue in excess of £4m.

LEARN MORE →Close icon
Joanne Gray

Joanne Gray

Loyalty & Retention Manager

Hotel Chocolat

Having gained over 15 years’ experience in the areas of subscriptions and loyalty marketing, I have focused on creating the strategic direction along with the development, implementation and management of customer centric propositions to deliver both excellent customer experiences and achieve business goals.

The evolution of the UK subscriptions market over recent years and the subsequent creation of new and unique opportunities for suppliers and customers alike, continue to make this a truly exciting business area that I’m proud to be a part of.

LEARN MORE →Close icon
Emilie Vanpoperinghe

Emilie Vanpoperinghe

Co-Founder & CEO

Oddbox

Oddbox is a sustainable fruit and veg box tackling food waste. Oddbox work closely with farmers, rescuing fresh, seasonal surplus fruit & veg which are at risk of becoming food waste. Emilie is co-founder of Oddbox and has over 15 years' project and team management experience in Fortune 500 companies (3M and BT) across the globe.She was previously Director of Finance & Operations for an international NGO set up by the Nike Foundation and working in developing countries to empower adolescent girls to reach their potential. Before that, she worked close to 10 years in finance in the corporate sector in France, India and the UK.

LEARN MORE →Close icon

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