Subscription Addiction Europe

8:45-12:30 BST
Europe
28.9.2021
Virtual

Virtual

ing international women's day
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Partnered with:

Subscription Addiction Europe

Virtual

Virtual

September 28, 2021

Summary

Virtual Event

Subscription models are on the rise, and it’s not just because they can offer regular cashflow. But because they provide great insight into customer behaviours and a barrier to your fiercest competitors.

More and more retailers are adapting their business model to meet customers evolving needs when it comes to replenishment - gone are the days we pop to the shop on a lunch break from the office.

Many FMCG brands are focusing on DTC sales and subscription models look to be popular for many household essentials. Driving sales back to their own eCommerce sites rather than third party sales is important, but it can’t just be that first time purchase - calculating your MMR should also remain at front of mind. Are you churning customers to see growth or are you nurturing the loyal ones?

Retailers with subscription services already in place say it’s allowing them to increase their customer contact for them to build better customer relationships by 82%!  So there's no wonder subscriptions within retail jumped 50% within the first UK lockdown, with food boxes, wine and grooming leading the way.

At our morning conference, our audience heard from a number of brands within Europe who shared their journeys into the subscription world, the challenges they faced and the data they have collected. There was also the opportunity to discuss with peers what the ideal strategy was and how to predict consumer buying behaviours and the change.  

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • How do you entice your ideal customer into regular purchases?
  • What are the key success factors and limitations of the business model?
  • Personalisation - do the algorithms pick the right products?
  • MRR (monthly regular revenue) vs One-off purchase
  • What are the off-the-shelf solutions that you can use to launch your own?
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Otto Mouton

Otto Mouton

CCO

Jimmy Joy

As the CCO for Jimmy Joy I am involved in all things growth related. I love working together with our talented marketing team and brushing up my soft skills on a daily basis. This is everything from acquisition to retention, CRO, website development, new product development and staying in close touch with our lovely community. Together, we are closing in on our 40 million sustainable meals sold within 7 years milestone - fully bootstrapped.

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Victoria Cozens

Victoria Cozens

Co-Founder & Director

Perky Blenders

Victoria Cozens is co-founder of East London’s Specialty Coffee Roasters; Perky Blenders. Since starting with her husband, Adam 2015, she’s played a crucial part in building a coffee brand that’s responsible, friendly, and accessible to all. Five years in, Victoria and her Perky Blenders have created 4 cafes, 2 ‘roasteries’ grown a wholesale family, and developed a renowned coffee by post subscription service, all whilst balancing 327 tasks that all need doing now, right now.

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Hans Kristian Aas

Hans Kristian Aas

CEO

imove
 Erik Ammann

Erik Ammann

Founder

Red Orka

Red Orka is a circular baby clothing company that offers sustainable clothing to parents by subscription. Erik worked in fashion for more than eight years in various positions from production to logistics and studied Fashion Management in Germany and Delhi, India. He saw all aspects of the fashion industry and was deeply affected by the polluting nature of fashion in its current form. Born into a third-generation family business that produces baby clothing, Erik connected the dots - and created Red Orka - a circular baby clothing company with a mission to reduce the impact of baby clothing on the Earth.

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Toby Winch

Toby Winch

Growth Lead

Bower Collective

Bower Collective is an online subscription platform selling Earth’s best home and personal care products in refillable packaging, helping people to eliminate plastic waste from their homes. Toby transitioned from working in traditional marketing roles at brands including Coca-Cola and Unilever to performance marketing three years ago. In October 2020 he joined Bower with a focus on customer acquisition. Since its launch, Bower has saved over 8,000kg of plastic waste from landfill and the natural environment.

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Jana Saunders

Jana Saunders

Head of Brand

Bakedin

Jana is Head of Brand at Baked In, a home baking kit company based in Basingstoke. She has over 15 years of experience in marketing, customer experience and people management. She joined Baked In in 2017. Jana has successfully co-ordinated the launch of three innovative subscription products and established the highly engaged Baked In community. Jana’s current focus is leading a team committed to customer satisfaction and delivering a positive experience from the very start of a customer’s Baked In journey.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Otto Mouton
Victoria Cozens
Hans Kristian Aas
Erik Ammann
Toby Winch
Jana Saunders
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:45 - 09:00

Registration & Networking Breakfast

09:00 - 09:15

Welcome from Commerce Futures

09:15 - 09:45

Keynote One
Otto Mouton,CCO - JimmyJoy

09:45 - 10:15

Keynote Two
Victoria Cozens, Co-Founder & Director - Perky Blenders

10:15 - 10:45

Keynote Three
Hans Kristian Aas, CEO - imove

10:45 - 11:00

Refreshment Break

11:00 - 12:00

Panel Discussion moderated by Jamie Hancox

  • Jana Saunders, Head of Brand - Bakedin
  • Erik Ammann, Founder - Red Orka
  • Toby Winch, Growth Lead - Bower Collective

12:00

Final Comments before Networking

12:30

Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Otto Mouton
Victoria Cozens
Hans Kristian Aas
Erik Ammann
Toby Winch
Jana Saunders
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Otto Mouton

Otto Mouton

CCO

Jimmy Joy

As the CCO for Jimmy Joy I am involved in all things growth related. I love working together with our talented marketing team and brushing up my soft skills on a daily basis. This is everything from acquisition to retention, CRO, website development, new product development and staying in close touch with our lovely community. Together, we are closing in on our 40 million sustainable meals sold within 7 years milestone - fully bootstrapped.

LEARN MORE →Close icon
Victoria Cozens

Victoria Cozens

Co-Founder & Director

Perky Blenders

Victoria Cozens is co-founder of East London’s Specialty Coffee Roasters; Perky Blenders. Since starting with her husband, Adam 2015, she’s played a crucial part in building a coffee brand that’s responsible, friendly, and accessible to all. Five years in, Victoria and her Perky Blenders have created 4 cafes, 2 ‘roasteries’ grown a wholesale family, and developed a renowned coffee by post subscription service, all whilst balancing 327 tasks that all need doing now, right now.

LEARN MORE →Close icon
Hans Kristian Aas

Hans Kristian Aas

CEO

imove
 Erik Ammann

Erik Ammann

Founder

Red Orka

Red Orka is a circular baby clothing company that offers sustainable clothing to parents by subscription. Erik worked in fashion for more than eight years in various positions from production to logistics and studied Fashion Management in Germany and Delhi, India. He saw all aspects of the fashion industry and was deeply affected by the polluting nature of fashion in its current form. Born into a third-generation family business that produces baby clothing, Erik connected the dots - and created Red Orka - a circular baby clothing company with a mission to reduce the impact of baby clothing on the Earth.

LEARN MORE →Close icon
Toby Winch

Toby Winch

Growth Lead

Bower Collective

Bower Collective is an online subscription platform selling Earth’s best home and personal care products in refillable packaging, helping people to eliminate plastic waste from their homes. Toby transitioned from working in traditional marketing roles at brands including Coca-Cola and Unilever to performance marketing three years ago. In October 2020 he joined Bower with a focus on customer acquisition. Since its launch, Bower has saved over 8,000kg of plastic waste from landfill and the natural environment.

LEARN MORE →Close icon
Jana Saunders

Jana Saunders

Head of Brand

Bakedin

Jana is Head of Brand at Baked In, a home baking kit company based in Basingstoke. She has over 15 years of experience in marketing, customer experience and people management. She joined Baked In in 2017. Jana has successfully co-ordinated the launch of three innovative subscription products and established the highly engaged Baked In community. Jana’s current focus is leading a team committed to customer satisfaction and delivering a positive experience from the very start of a customer’s Baked In journey.

LEARN MORE →Close icon

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