Product Experience

8:30 -15:30
UK
29.2.2024
Conference

Events @No 6, 6 Alie St, London E1 8QT

London

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Product Experience

London

Conference

February 29, 2024

Summary

Putting Product At The Core

As digital reaches its tentacles out across every business, so some of the most ancient and unresolved departments need to get their house in order. Welcome to our “Product” special community conference.

At the front end, product imagery, video, descriptions, pricing are more vital than ever in the search for traffic, site engagement and conversion. Beyond the housekeeping of improving this content, there are greater challenges and opportunities stemming from new search platforms (including the social engines), AI and automated content creation tools, and users expecting greater context.

Every time a consumer sees those beautiful product videos on Paul Smith, Arket or ao.com we are trained to expect better quality across the board, and as “product fit” tools can finally prove a drop in returns - there is a light at the end of the tunnel to profitability for many eComm leaders.

So - come and share, learn, chat and debate if you own the digital P&L, or if you’re terrified of that PIM project we hear you, we’ll bring some peers along who have survived the experience.



Croissants and Pastries at CF Event Delegates networkingAudience at a Commerce Futures conference.
  • All things product experience: Product Imagery, Video, Descriptions, Pricing… 
  • Tools, AI, and innovation to boost online conversion and site engagement
  • Amplify authenticity using UGC in visual commerce whilst balancing brand consistency
  • Compelling product descriptions and getting pricing right
  • Adapting to meet changing consumer expectations
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Fabrice Khullar

Fabrice Khullar

Director of Product Design & Development

Selfridges

Fabrice Khullar is Director of Product Design & Development at Selfridges, the iconic luxury retailer, which promises to surprise, delight, and amuse its customers with extraordinary experiences.‍

A senior leader with significant experience in multi-channel retail, consumer electronics, technology, media and telecoms. Experienced in large scale, consumer facing UX, Design and Product Development and Agile / Digital Transformation.

Fabrice has a passion for customers and end users, past achievements include delivering emerging technologies and customer propositions at EE, Virgin Media, Sky, Now TV, Sainsbury’s and Matches Fashion, before joining Selfridges in early 2020. Fabrice grew up in Montréal, lived in the South of France and then studied Journalism in London.

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Maria White

Maria White

Global Search Lead

Kurt Geiger

Maria Amelie White works as Global Search Lead at Kurt Geiger. Maria is an MSc in Psychological Research and has worked in SEO for over 12 years, specialising in attracting relevant and converting traffic to Global Brands with, Consumer Trends analysis, Technical and International SEO, and Social Media.

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Nick Owen

Nick Owen

Chief Technology Officer

OKA
Nora Zukauskaite

Nora Zukauskaite

Global Marketing Director

Lottie London

Nora has spent over 15 years in marketing and advertising within personal care and beauty industries. Having worked on both creative agency and brand side, Nora has in-depth knowledge of both worlds and therefore her experience and expertise are widely appreciated among the industry. Known for creative and disruptive thinking and advocating women in leadership, Nora is often seen in panels and talks where she shares her passion for Gen Z marketing, Gen AI and web3 and building indie brands across DTC/e-commerce and retail environments.

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Hugo Lewis

Hugo Lewis

Co-Founder

Only Curls
Charlie Kent

Charlie Kent

Head of E-Commerce

Dr Martens

Charlie is the Head of E-Commerce at Dr Martens. With a passion for data, people, and trying new things to get closer to a best-in-class on-site experience, Charlie is responsible for leading on the Digital strategy for EMEA; collaborating with teams across trading, marketing, customer care, CRO and analytics.

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Janis Thomas

Janis Thomas

Managing Director

Look Fabulous Forever

Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

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Elizabeth Carter

Elizabeth Carter

Co-Founder

Only Curls

Lizzie is the innovative mind behind Only Curls, a pioneering DTC haircare brand dedicated to curly-haired individuals. Drawing from her personal experiences and her background in design, her strategic use of social media and digital advertising have propelled Only Curls from her kitchen table to the forefront of the haircare industry.

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Chloe Kerner de Lee

Chloe Kerner de Lee

Lead Product Manager

Harrods

Chloe manages the Product team at Harrods and has worked in e-comms for over 15 years.  She currently runs 3 squads, focused on creating digital experiences that delight customers and end users.

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Rebz Harris

Rebz Harris

Senior Product Designer

Space NK

Rebz is the Senior Product Designer at Space NK, combining her knowledge of UX & UI to create customer-first on-site experiences. She has predominantly worked in e-commerce, in both marketing and tech teams with experience in digital/graphic design, branding, prototyping and user testing.  

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventNetworking at CF Event
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Fabrice Khullar
Maria White
Nick Owen
Nora Zukauskaite
Hugo Lewis
Charlie Kent
Janis Thomas
Elizabeth Carter
Chloe Kerner de Lee
Rebz Harris
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:30 Arrival & Networking

09:00
Welcome from Commerce Futures & Partner Introductions

09:10 Introductory Keynote Speaker
The Power of Getting Product Experience Right
Fabrice Khullar, Director of Product Design & Development at Selfridges

09:40 Panel Discussion with Q&A:
Maximising the Effectiveness Social, Visual Commerce, Reviews

Nora Zukauskaite, Global Marketing Director at Lottie London
Janis Thomas, Managing Director at Look Fabulous Forever
Elizabeth Carter, Co-Founder at Only Curls

10:40
Networking – Refreshment Break

11:10 Workshops & Breakout Sessions
- Tools and Innovation in Product Experience
- Product Page Content: Across Borders

12:00 Keynote Speaker
Words that Sell: Product Descriptions in the Digital Age, Leveraging AI and Search for Success
Maria White, Global Search Lead at Kurt Geiger
12:30 Networking Lunch

13:20 Workshops & Breakout Sessions

- Visual Storytelling: Imagery & Video
- Striking the Right Price: Strategies for Transparent Pricing and Smart Discount

14:10 Panel Discussion with Q&A
Navigating the Digital Product Experience: Prioritisation, Roadmaps, and Future Strategies
Chloe Kerner de Lee, Lead Product Manager at Harrods
Nick Owen, CTO at OKA
Rebz Harris, Senior Product Designer at Space NK

15:10
Final Comments before Networking

15:30
Event Closed

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Fabrice Khullar
Maria White
Nick Owen
Nora Zukauskaite
Hugo Lewis
Charlie Kent
Janis Thomas
Elizabeth Carter
Chloe Kerner de Lee
Rebz Harris
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Fabrice Khullar

Fabrice Khullar

Director of Product Design & Development

Selfridges

Fabrice Khullar is Director of Product Design & Development at Selfridges, the iconic luxury retailer, which promises to surprise, delight, and amuse its customers with extraordinary experiences.‍

A senior leader with significant experience in multi-channel retail, consumer electronics, technology, media and telecoms. Experienced in large scale, consumer facing UX, Design and Product Development and Agile / Digital Transformation.

Fabrice has a passion for customers and end users, past achievements include delivering emerging technologies and customer propositions at EE, Virgin Media, Sky, Now TV, Sainsbury’s and Matches Fashion, before joining Selfridges in early 2020. Fabrice grew up in Montréal, lived in the South of France and then studied Journalism in London.

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Maria White

Maria White

Global Search Lead

Kurt Geiger

Maria Amelie White works as Global Search Lead at Kurt Geiger. Maria is an MSc in Psychological Research and has worked in SEO for over 12 years, specialising in attracting relevant and converting traffic to Global Brands with, Consumer Trends analysis, Technical and International SEO, and Social Media.

LEARN MORE →Close icon
Nick Owen

Nick Owen

Chief Technology Officer

OKA
Nora Zukauskaite

Nora Zukauskaite

Global Marketing Director

Lottie London

Nora has spent over 15 years in marketing and advertising within personal care and beauty industries. Having worked on both creative agency and brand side, Nora has in-depth knowledge of both worlds and therefore her experience and expertise are widely appreciated among the industry. Known for creative and disruptive thinking and advocating women in leadership, Nora is often seen in panels and talks where she shares her passion for Gen Z marketing, Gen AI and web3 and building indie brands across DTC/e-commerce and retail environments.

LEARN MORE →Close icon
Hugo Lewis

Hugo Lewis

Co-Founder

Only Curls
Charlie Kent

Charlie Kent

Head of E-Commerce

Dr Martens

Charlie is the Head of E-Commerce at Dr Martens. With a passion for data, people, and trying new things to get closer to a best-in-class on-site experience, Charlie is responsible for leading on the Digital strategy for EMEA; collaborating with teams across trading, marketing, customer care, CRO and analytics.

LEARN MORE →Close icon
Janis Thomas

Janis Thomas

Managing Director

Look Fabulous Forever

Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

LEARN MORE →Close icon
Elizabeth Carter

Elizabeth Carter

Co-Founder

Only Curls

Lizzie is the innovative mind behind Only Curls, a pioneering DTC haircare brand dedicated to curly-haired individuals. Drawing from her personal experiences and her background in design, her strategic use of social media and digital advertising have propelled Only Curls from her kitchen table to the forefront of the haircare industry.

LEARN MORE →Close icon
Chloe Kerner de Lee

Chloe Kerner de Lee

Lead Product Manager

Harrods

Chloe manages the Product team at Harrods and has worked in e-comms for over 15 years.  She currently runs 3 squads, focused on creating digital experiences that delight customers and end users.

LEARN MORE →Close icon
Rebz Harris

Rebz Harris

Senior Product Designer

Space NK

Rebz is the Senior Product Designer at Space NK, combining her knowledge of UX & UI to create customer-first on-site experiences. She has predominantly worked in e-commerce, in both marketing and tech teams with experience in digital/graphic design, branding, prototyping and user testing.  

LEARN MORE →Close icon

Venue

Events @No 6, 6 Alie St, London E1 8QT

Hosted at the prestigious Events @No 6 in London this venue offers a perfect blend of sophistication and versatility, providing state-of-the-art facilities and comfort. Join us for inspiring talks from industry leaders, interactive workshops, and invaluable networking opportunities in a space designed to foster collaboration and elevate your understanding of product experience. Indulge in culinary delights and enjoy the stunning backdrop of the city as you explore the latest tools and insights.

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Product Experience

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