The Stack Challenge

18:30 - 23:00
UK
22.3.2023
Dinner

Scott's, 20 Mount St, London, W1K 2HE

London

ing international women's day
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The Stack Challenge

London

Dinner

March 22, 2023

Summary

Is the new tech Stack right for you?

As a whole new wave of technology arrives, promising great integration, best of breed SaaS and much improved business agility, we ask ourselves - is the new Stack worthwhile?

Equally, for many merchants there is value in the current stack that has yet to be extracted. Everyone has a secret widget that has a huge contribution to conversion, but there is a component of everyone’s eComm tech that is overpriced and yet to really deliver.

We all know the pain of a re-platform project, long months of testing, uncomfortable conversations and possibly some loss in functionality at launch. And yet - the new API-first stack promises agility, low-cost development, an easier time changing our components, all very attractive!

Do you want that? Can you avoid it? Is it coming anyway? On March 22nd we gathered to debate this thorny question in a Chatham House environment.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • The cost & benefits of a composable stack
  • The secret widgets that truly drive revenue
  • Sweating what you have - how much value is untapped?
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Bettina Donmez

Bettina Donmez

Senior Manager Platform Development Global E-Commerce

Puma SE

Bettina builds impactful product teams, inspires through storytelling, and loves to create digital capabilities for organizations. She drives the Digital Product Management for e-Commerce Technology at PUMA SE, where she focuses on change management, product management and driving business value.

End of 2021, her team delivered a replatform project from a Salesforce legacy application to a Headless React web application, co-creating the path to composable commerce, structured content and content orchestration for digital experiences.

She’s always been fascinated by the intersection of design, technology, and culture. She’s been working in the airline industry for over ten years with the focus on e-Commerce, Digital Marketing, centralized Content Management and Localization, often with the focus on replatforming and unified brand experiences.

Outside of work, she enjoys contributing to a healthy working mom mindset through Social Media (@veryimportantmother), juggling four daily languages in her family and keeping growing her knowledge of the world by currently learning Korean.

LEARN MORE →Close icon
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Bettina Donmez
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Bettina Donmez
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Bettina Donmez

Bettina Donmez

Senior Manager Platform Development Global E-Commerce

Puma SE

Bettina builds impactful product teams, inspires through storytelling, and loves to create digital capabilities for organizations. She drives the Digital Product Management for e-Commerce Technology at PUMA SE, where she focuses on change management, product management and driving business value.

End of 2021, her team delivered a replatform project from a Salesforce legacy application to a Headless React web application, co-creating the path to composable commerce, structured content and content orchestration for digital experiences.

She’s always been fascinated by the intersection of design, technology, and culture. She’s been working in the airline industry for over ten years with the focus on e-Commerce, Digital Marketing, centralized Content Management and Localization, often with the focus on replatforming and unified brand experiences.

Outside of work, she enjoys contributing to a healthy working mom mindset through Social Media (@veryimportantmother), juggling four daily languages in her family and keeping growing her knowledge of the world by currently learning Korean.

LEARN MORE →Close icon

Venue

Scott's, 20 Mount St, London, W1K 2HE

Find directions →
The Stack Challenge

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