The Store Tour
Discovering symbiotic retail
Successful retail experiences rely on a customer first approach. Understanding consumer shopping behaviour is the first step in attracting footfall, and ensuring that your experience drives purchase decisions and future visits to both your physical and online stores.
The latest advancements in retail technology bridge the gap between instore and online, offering convenience, efficiency and support for your customers. Described as “symbiotic retail” by Ian Scott, true omnichannel should be key to your journey towards an unforgettable retail experience.
In 2023, we have the technology and customer insight we’ve been waiting for, so are we finally ready for omnichannel? And are we really still calling it that?
This June, join us in London’s Regent Street, the heart of retail, where you’ll be led by our friend, Ian Scott, on a guided store tour to see the highest performing omnichannel technology in action. The day will end with an intimate dinner to discuss the solutions you’ve witnessed and gain further insight from our special guest speaker.
Over dinner we’ll discuss:
Understanding consumer buying habits - how and why are your customers shopping?
Convenience and efficiency - how important are they to driving purchases?
Instore and online - are you bridging the gap for heightened customer experience?
Offering true customer service - how are we supporting our customers in 2023?
15:15 Store Tour Kick-Off - Covent Garden to Regent Street
Meet at Glossier (Covent Garden) - iPad ordering system and conveyer belt for order collection
Proceed to Sports Direct (Oxford Street) - Gait analysis and product locator technology
Uniqlo (Oxford Street) - RFID checkout solution
Adidas (Oxford Street) - Smart mirror changing room and 'Bring it to me' app function for stockroom requests
Hackett (Regent Street) - See gamification & Ship from Store live in action as the Hackett store team claim, pick, pack and despatch online orders from store stock
18:00 Welcome Drinks at Piccolino Restaurant
18:30 Guests to sit down
18:40 Store Tour Overview
18:55 Starters to be served (Topic one - Discussion at individual tables)
19:15 Topic one discussed as a collective
19:30 Mains to be served (Topic two - Discussion at individual tables)
19:50 Topic two discussed as a collective
20:10 Desserts and Networking
20:30 Final remarks/ Networking