Transforming Towards Trust

18:30 - 22:30
Europe
10.2.2022
Dinner

Paris

ing international women's day
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Transforming Towards Trust

Paris

Dinner

February 10, 2022

Summary

Transparency in the sector of opacity

For years the sectors we all work in, Luxury, Fashion, Beauty, Health have thrived off a sense of mystique, the art of creating desire for exclusivity and pure chic was lauded above all.

In the new age, consumers are re-training themselves to desire brands that they trust, and so the challenge to build trust now falls to every brand owner. No longer about product and just “digital”, the 2022 agenda must contain a program to create some kind of trusting relationship across casual, regular and committed customers.

Our dinner in Paris on February 10th will bring together leaders from across these sectors, to share in a private environment a conversation that will start to provide answers.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • The meaning of trust in this new world, and how to reach consumers with this message
  • The role of a brand in cementing customer trust (or loyalty) - how does digital support this?
  • Which data points can you identify and use in your journey towards measuring how your customers value you?
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Fabien Le Houezec

Fabien Le Houezec

Analytics Manager - Global Digital Transformation

Primark

Fabien started his career in the digital advertising industry in Paris in 2009, providing analytics support to the multi-million-pound campaigns of his international clients as a consultant. Using data-driven insights to influence the decision-making, he then moved to London in 2013 to focus his efforts and share his knowledge for e-commerce retailers: Samsung, Wilko (Home&Garden). Fabien is now the new Analytics Manager of Primark since October 2021, leading the digital transformation of a high-street retailer in 14 markets, with 415 shops.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Fabien Le Houezec
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

19:00 Arrival & Welcome Drinks

19:30: Welcome - Commerce Futures

19:35: Introduction - Fabien Le Houezec, Analytics Manager - Global Digital Transformation - Primark

20:10: Starters (Topic one - Discussion at individual tables)

20:30: Topic one discussed as a collective

20:40: Mains (Topic two - Discussion at individual tables)

21:00: Topic two discussed as a collective

21:10: Desserts and Networking

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Fabien Le Houezec
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Fabien Le Houezec

Fabien Le Houezec

Analytics Manager - Global Digital Transformation

Primark

Fabien started his career in the digital advertising industry in Paris in 2009, providing analytics support to the multi-million-pound campaigns of his international clients as a consultant. Using data-driven insights to influence the decision-making, he then moved to London in 2013 to focus his efforts and share his knowledge for e-commerce retailers: Samsung, Wilko (Home&Garden). Fabien is now the new Analytics Manager of Primark since October 2021, leading the digital transformation of a high-street retailer in 14 markets, with 415 shops.

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