Trust in Beauty Dinner
Fortnum & Mason, 181 Piccadilly, St. James's, London W1A 1ER
London
Summary
Earning customer loyalty through interaction, integrity and experience
Earning your customer’s loyalty is more important than ever. Beauty brands are not just up against their competitors but face their customers becoming more conflicted about how to spend their beauty budget.
The key to ensuring that they choose, and continue to choose, you? Trust.
Sustainability and inclusivity have become key influencers in purchasing decisions and can make or break your customer’s trust if done insincerely. Don’t fake it.
Start the New Year with insightful discussions at our upcoming Beauty Dinner, and leave feeling informed and inspired to earn your customer’s trust through memorable experiences and shared values.
Over dinner, we will debate where in the customers' journey the “trust points” are, and how to improve them. These will earn their trust and retain their loyalty.
- Online doesn’t equal impersonal- combining digital innovation with personalisation
- The power of shared values - sustainability and inclusivity as key influencers
- Men’s beauty- who do they trust?
Lina Barker
Co-Founder & Marketing Director
Aaron WallaceRead Full Bio →
Lina is an entrepreneur from London, who went from hosting events at the Houses of Parliament with her previous company, to launching a successful male grooming brand called Aaron Wallace, now stocked by Sainsbury’s, Superdrug, ASOS and more. She has always been extremely passionate about marketing and absolutely enjoys building brands from the ground up.
Since the launch of her natural hair and skin care brand, Lina has been recognised by Forbes and Business Insider for her entrepreneurial achievements to date, and has gotten her brand launched in Sainsbury’s, Superdrug, ASOS, Liberty London, Debenhams, Saks Fifth Avenue and Zalando.
AGENDA
18:30: Arrival & Welcome Drinks
19:15 Guests Seat
19:20: Welcome - Commerce Futures
19:30: Opening Speech - Lina Barker, Co-Founder & Marketing Director at Aaron Wallace.
20:00: Starters (Topic one - Discussion at individual tables)
20:20: Topic one discussed as a collective
20:40: Mains (Topic two - Discussion at individual tables)
21:10: Topic two discussed as a collective
21:30: Desserts and Networking
23:00: Event Closes
Lina Barker
Co-Founder & Marketing Director
Aaron WallaceRead Full Bio →
Lina is an entrepreneur from London, who went from hosting events at the Houses of Parliament with her previous company, to launching a successful male grooming brand called Aaron Wallace, now stocked by Sainsbury’s, Superdrug, ASOS and more. She has always been extremely passionate about marketing and absolutely enjoys building brands from the ground up.
Since the launch of her natural hair and skin care brand, Lina has been recognised by Forbes and Business Insider for her entrepreneurial achievements to date, and has gotten her brand launched in Sainsbury’s, Superdrug, ASOS, Liberty London, Debenhams, Saks Fifth Avenue and Zalando.
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